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Posts Tagged ‘Herman Cain’

Media Training Tips and Cautionary Tales

In the high-risk, high-reward world of media training, major stumbles during television interviews are seared indefinitely in the public’s memory. Nailing an interview is not so easy, even for well-known public figures and corporate executives.

Media relies on basic principles and varied techniques. Today we’re focusing on seven tips–and what can happen when interviewees ignore them. As noted below, not everyone is as well-versed in handling the media as Joe Torre, (left) a former Major League Baseball manager.

Preparation is key since winging it is never a good idea. Interviewees need to wrap their heads around not only the core topics, but also the show, the interviewer and his or her questioning style. An example of what not to do? Herman Cain appeared completely clueless when asked about Libya during a video interview in Milwaukee last November, leaving several seconds of awkward, empty air time.

Keep answers brief, limited to quick sound bites. While Vice President Joe Biden is well known for his rambling remarks, the communicator in chief may need to heed this tip as well: During NYU’s Hospitality Investment Conference in June, NBC’s Chuck Todd predicted that President Obama may not win the first debate this fall, because [almost] no one has cut his remarks short during his term in office–and debates have strict time limits.

Beware softball questions. “What newspapers and magazines do you read?” is not a technically difficult question. Still, it was enough to trip up Sarah Palin during her now-infamous interview with Katie Couric during the 2008 Presidential election that was later parodied on SNL.

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Public to Domino’s: We Can Pick Up Our Own Pizzas

In many ways, pizza is the canary in the coal mine when it comes to the US economy. Americans order pizza to celebrate a child’s birthday, to mark the departure of a coworker, or as something to eat when we don’t have the time–or the money–for anything more elaborate. Through good times and bad, pizza has been there for America.

Domino’s built an empire on our appetite for pizza, as did its many competitors (Pizza Hut, Little Caesars, Herman Cain, etc.)–and our supermarket aisles filled with frozen cheese pie brands. So when a juggernaut like Domino’s implements a major change in its relationship to the public—such as emphasizing services in its brick-and-mortar stores—we know something big is happening. Here it is: A growing trend shows that many Americans would rather pick up their pizzas than have them delivered. The first question any PR expert would ask is “Why?”

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Rick Perry’s Campaign is Falling Apart Before Our Eyes

Apparently, with Herman Cain out of the GOP race, Rick Perry has decided to become the new gaffe machine.

Over the weekend, Perry added to the list when he called Solyndra, the bankrupt solar energy company that is causing problems for the Obama administration, a country. After the Iowa debate on Saturday, Perry stuck around and talk to people. That’s when trouble ensued.

“No greater example of it than this administration sending millions of dollars into the solar industry, and we lost that money,” Perry said, discussing what he says has been the President’s mishandling of government spending. “I want to say it was over $500 million that went to the country Solynda.” Not only did he call it a country, he forgot the “r.” Oh you, Rick Perry.

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Lesson from Herman Cain: Choose Your Words Wisely

Herman Cain’s weekend farewell speech has been sliced and diced to determine how many different absurd things happened while he was at the podium.

The departing presidential candidate’s quote from the 2000 Pokémon movie during the speech was, by far, the standout. Specifically, he quoted the Donna Summers song “Power of One,” which plays during the closing credit of the film. The Daily Beast did a closer analysis (ha), showing that the origin of the quote was at first thought to be the Olympics. It was only after closer inspection that the song’s true origin was revealed.

Seems like a simple lesson, but it’s surprising how many times we see that it has to be repeated — choose your words wisely. Ill-conceived tweets, interviews gone bad, catchphrases that go awry — these are all the result of poorly chosen words.

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Cain Campaign May Be Ending, But the Confusion Continues

Gosh, what more is there to say? GOP candidate Herman Cain has announced that he’s making an announcement tomorrow about how he will proceed. The announcement will come the day after he speaks with his wife face-to-face about the latest sexual allegations against him, a consensual extra-martial affair that lasted 13 years.

According to CNN, he’s meant to be in Atlanta to open his campaign headquarters, which would be awwwkward if his next step is to drop out. But that could very well be what’s going to happen. Washington Post’s blog The Fix speculates that he has been setting up an “escape hatch” with his comments leading into this weekend. (So does Slate.) The paper says separately that his campaign is “all but over.”

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Statement From Herman Cain’s Lawyer About Latest Sexual Allegations Could Hurt More Than Help

Herman Cain broke the news today that he’s going to be accused of being an adulterer. Seriously, are The Daily Show writers running this campaign? WTF Herman Cain! WTF!

While on CNN’s The Situation Room today, Wolf Blitzer announced breaking news straight from Cain. The presidential candidate went on to say that someone he’d known for more than a decade would accuse him in the press of having an affair, the third woman to make some sort of sexual accusation against the GOP presidential candidate.

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Rick Perry, Worst Debater Ever, Still Running for President

Rick Perry is doing his level best today to try and live down the monumental gaffe he committed last night during the CNBC debate, forgetting the third government agency that he would eliminate as president. As he was trying to give Ron Paul the what-for on the steps he would take as penny-pincher-in-chief, you can see the air seeping out of his argument as his thought walks out of his ear, until he’s reduced to a pitiful “oops.”

He appeared on the Today show (and a few others this morning) to talk about the error, sounding tired but stating unequivocally that he has no plans to drop out of the race. In fact, his campaign is trying to use the mistake to peg him as “only human.”

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Election Buzz Captures the Social Media Talk This Season

Yesterday was Election Day and social media was all agog.

Well, maybe that is a strong characterization. Social media is interested in the election, but only after folks are done discussing Arkansas mom Michelle Duggar’s announcement.

Judging by the word cloud on the Meltwater Election Buzz yesterday afternoon, most voters were blogging, tweeting, and generally cyberchatting about Herman Cain and his sexual harassment problems he is facing (including his main accuser’s appearance on the Today show).

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5 Things You Need to Know This Week: Herman Cain Sings and Matt Lauer Goes Missing

In this week’s episode of “5 Things You Need to Know This Week,” Herman Cain sings about sexual harassment, Justin Bieber has a baby with Kate Middleton (I think I have that right), and nobody seems to know the whereabouts of Matt Lauer. Plus, we debut the 1st annual “Where in the World is ‘Five Things You Need to Know This Week?’”

For more videos, check out, and be sure to follow us on Twitter: @mediabistroTV

Herman Cain Aided By Media’s Disregard for Bialek/Allred Presser

Photo: AP

Who would’ve thought after Weinergate, the Craigslist Congressman, and other recent political scandals that we would still be talking about Herman Cain as a presidential candidate the day after a woman, Sharon Bialek, appeared at a press conference with none other than Gloria Allred to air awful allegations of sexual harassment against him?

Perhaps to answer that question, we can start with the way the media covered the press conference, which was basically to not cover it at all.

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