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Posts Tagged ‘heroes’

An Open Letter to Veterans Day

veterans-day-washington-dc-2014

(Photo Credit: AP)

Dear Veterans Day,

I realize that writing a letter to a holiday may be a strange thing for you (and everyone out there reading), but I need to talk to you. This is your day, a day that really is one of the best CSR campaigns ever. Sorry for the PR jargon, but I want you to know that we understand what’s going on.

This day wouldn’t be possible if it weren’t for the heroic sacrifice and service for America’s defenders in the U.S. Army, Navy, Air Force, Marines, Coast Guard, and Reserves. So, we want to thank them all and give them (and you, Veterans Day) the respect they richly deserve.

Still, I’m writing you on behalf of PR practitioners everywhere.

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Veterans Day: The Best CSR Campaign Ever

VA posterIt’s June 28, 1919. Our commander of the U.S. Allied Forces is inside a lovely palace called Versailles in France. A 440-article, 15-part treaty named after that palace was signed that day to end “The Great War,” more commonly known as World War I.

(Never mind those hundreds of articles jacked-up trade for Germany so badly, it kinda led to the rise of Nazis and another world war, but that’s another story.)

Although the Treaty of Versailles “officially” ended World War I, seven months earlier — the 11th month, the 11th day on the 11th hour (no kidding) — an armistice was reached. The temporary halt of hostility was considered “Armistice Day.”

The following November, President Woodrow Wilson made a national address with these words:

“To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her sympathy with peace and justice in the councils of the nations…”

And that, dear Americans, is how this day came to be. That was then, and this is now. Are you reflecting? Filled with solemn pride? Or just pissed the banks are closed?

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