This afternoon brings news that Google‘s latest Android operating system will indeed be known as Kit Kat—a name borrowed, with enthusiastic permission, from the familiar Hershey‘s candy.

In other words, it’s a great day for anyone doing PR or marketing for Kit Kat (which we always found to be a little on the dry side, but to each his own).

Here’s the most interesting part about this new partnership: it’s not a paid promotion.

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