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Posts Tagged ‘Hill and Knowlton’

Roll Call: Microsoft, SKDKnickerbocker and Hill+Knowlton Strategies

Mark Penn has been promoted to executive vice president of the advertising and strategy group at Microsoft, responsible for the company’s global advertising and marketing strategy. He also oversees a multidisciplinary SWAT team that deals with a range of projects involving marketing, media and compete. His group’s goals include creating world-class advertising and messaging to consumers and business customers delivered through the most cost-effective and scientific means available. Previously, Penn was worldwide CEO of Burson-Marsteller and CEO of Penn Schoen Berland.(Microsoft)

SKDKnickerbocker announced that Lindsey Green, a veteran public relations professional focused on supporting start-ups in the technology and media sectors, has joined the firm as a vice president in the New York City office .Green joins Cecelia Prewitt in expanding the firm’s technology expertise. Prewitt joined SKDK’s Washington office in February from the Federal Trade Commission, where she served as the director of public affairs and senior policy advisor for Chairman Jon Leibowitz. Green will work in SKDK’s public affairs and strategic communications practice, leading the firm’s work serving clients in the technology, start-up and media spaces. Green comes to SKDK after nearly ten years of working with start-up and media companies, most recently running her own consulting firm, Ti14th, for three years. (Release)

Hill+Knowlton Strategies announced the appointment of Drew Levinson, an experienced media and crisis strategist and former CBS News correspondent, to senior vice president in its U.S. media relations practice. Based in New York, Levinson reports to Amy Rosenberg, H+K executive vice president and U.S. director of media relations. In this role Levinson will concentrate on media strategy, executive media coaching and crisis management working across H+K practices. Levinson spent 15 years as a correspondent for CBS News covering national and international events including the World Trade Center terrorist attacks; the wars in Afghanistan and Iraq; multiple U.S. presidential campaigns; Hurricane Katrina; the General Motors bankruptcy; the Daimler-Chrysler merger; and the Firestone recall. (Release)

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Roll Call: Glover Park Group, Hill+Knowlton Strategies, Project: Worldwide and More

Glover Park Group announced that co-founder Joe Lockhart is returning to the firm to serve as senior advisor. Lockhart, who served as chief spokesman for the Clinton administration from 1998 to 2000 before helping to start Glover Park in 2001, most recently served as vice president for global communications at Facebook. In his new role, he will be responsible for helping the firm shape its communication strategies. (Release)

Hill+Knowlton Strategies announced that Sergio Morales has been appointed U.S. practice leader for consumer and marketing communications, effective immediately. In this role, Morales will be responsible for providing strategic counsel and oversight on consumer and marketing communications clients, as well as building and strengthening client relationships within the practice. He will report directly to Dan Bartlett, president and CEO of Hill+Knowlton Strategies U.S. (Release)

Simon & Schuster recently restructured, promoting Brian Belfiglio to vice president and director of publicity of both the Scribner and Touchstone publicity departments. Touchstone director of publicity Marcia Burch will depart on February 11. Both moves were part of a reorganization that began at the publisher in October. (GalleyCat)

Charlie Anderson joins Project: Worldwide as senior vice president, shopper marketing. Prior to this new role, which he assumed last week, Anderson spent 13 years at Saatchi & Saatchi X. (AgencySpy)

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Hill & Knowlton on Chicago Bid: “Huge Sense of Pride About Getting Our Client There At All”

If President Barack Obama couldn’t bring the Olympics to Chicago, you can’t blame the PR firm too much. Nonetheless, Hill & Knowlton, who represented the Chicago Olympic Bid Committee, is understandably disappointed that the city lost out to Rio De Janeiro today. “Everyone’s pretty shocked about Chicago being out of 2016 but retaining a huge sense of pride about getting our client there at all,” said Niall Cook, Worldwide Director of Marketing Technology.

Lori Robinson, Director of Marketing and Business Development, told PRNewser that Hill & Knowlton has been involved with the committee, “for a couple years now” starting when they did the initial bid for the U.S. and then up to the IOC. “The Chicago bid has helped re-shape Chicago’s image globally and helped put them back on the international map,” Robinson said, while admitting that she was trying to try to look at the positive in the situation.

Hill & Knowlton’s contract is reported to be more than $3 million. Ogilvy also received more than $500k to handle “technology and new media.”

White House Posting “Talking Points” on Blog Daily; What Are The Implications for PR?

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The White House is now posting the administration’s communications focus, along with talking points, daily on the Whitehouse.gov blog. In the first post today, White House Online Programs Director Jesse Lee wrote, “It’s no secret that institutions of all stripes focus their communications on certain messages day to day. We thought it would all be a little more open and transparent if we went ahead and published what our focus will be for the day, along with any related articles, reports or documents.”

Has this ever been done before, and what are the implications for PR?

“It makes a lot of sense and I’m not aware of it ever being done before,” said Don Goldberg, partner at D.C.-based Qorvis Communications and former Special Assistant to President Bill Clinton. “When I was in White House, we would have daily meetings on message and you would basically have conference calls…If the weekend was coming up and you had talk shows you were worried about, you would make sure all Democrats on the shows had the same points. The Obama administration is bypassing traditional media as much as it can anyway, so why not provide them with ‘message of the day’ type of details. Why not try to reach out to everybody?”

Stacie Paxton, former national press secretary for the Democratic National Committee and now a Vice President in Hill & Knowlton’s Washington, D.C. office, said that providing White House talking points online, “shows a level of transparency previously unseen by other Administrations – Republican or Democratic. It gives extremely valuable insight into thinking at the White House at a critical time. Anyone with a stake in the health care debate or any other pressing issue would be foolish not to read this blog daily.”