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Posts Tagged ‘Hill & Knowlton’

Roll Call: H&K, the CA Hispanic Chambers of Commerce, CAA, and More

Christiaan Brown

Hill & Knowlton has a new Northwestern GM with the appointment of Christiaan Brown. He comes from Porter Novelli where he managed the HP consumer, SMB and enterprise product launches. He has 12 years of experience working with Northwestern brands. Brown will report to Dan Bartlett, U.S. president and CEO of the firm.

Roy Perez, president and CEO of RMP Strategies in Sacramento has been elected chairman of the California Hispanic Chambers of Commerce. He’s been vice chairman since 2007 and will serve a two-year term in the new position. The Chamber represents 700,000 businesses owned by Latinos in the state. [via Sacramento Bee]

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Roll Call: Phone Hacking Scandal Hits Met PR Chief

Dick Fedorcio, the head of public affairs and internal comms for the Metropolitan Police Service, has been put on leave during an investigation of possible misconduct tied to the News of the World phone hacking scandal. The Independent Police Complaints Commission is looking into the relationship between Fedorcio and Neil Wallis, former NotW assistant editor Neil Wallis. [via The Guardian]

RF Binder has partnered with corporate responsibility expert and founder of Lilium Consulting, Susan Ellis. She is just one of the additions to the firm’s services in the corporate responsibility and environmental initiatives areas. RF Binder offers partnership development, brand alignment, and other services in this space.

Sabrina Guttman, who had joined Ruder Finn in May to lead the firm’s new tech and innovation practice, has left the firm. The firm’s VP of comms Katy Kelley told PRWeek that they will eventually look for a replacement global head.

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Sports Marketing and PR in the Digital Age Gets Complicated

Among the latest sports news, Chad Ochocinco is going to the Patriots. Photo: Jim Rogash/Getty Images

“It wasn’t that long ago that fan and media access to athletes came through sponsorships,” said Ben Trounson, SVP, director of marketing communications at Hill & Knowlton here in the U.S. “That was one of the main conduits. If you fast-forward just five years, fans get access to these athletes through Twitter.”

This is just one of the major changes impacting sports marketing and PR. With a seemingly neverending stream of sports news over the past few weeks — the NFL lockout, women’s World Cup, players breaking the law — we decided to speak with a couple of experts in this area to get a sense of some of the trends and major issues. As evidenced from the quote above, digital communications is definitely on top of the list.

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H&K Launches Global Sports Practice

Hill & Knowlton has launched a global sports marketing and sponsorship practice, to be run by the MD of the sports marketing division in the UK, Andy Sutherden. He will continue to work out of the London office and hang on to his MD title.

H&K has worked with sports clients for more than 15 years, including six sponsors of the coming London 2012 Olympics. According to the firm, H&K earned more than £3 million in revenues from the U.K. sports practice in 2010, a 44 percent increase.

GM’s Global Comms VP Joins H&K

Chris Preuss has joined Hill & Knowlton as an EVP serving on WPP‘s automotive team in Dearborn, MI.

He was most recently the VP of global comms at General Motors and president of GM’s OnStar subsidiary. He worked with the company as it made its way through bankruptcy and restructuring. While at GM, he also held leadership positions for European communications, comms for Cadillac, among others.

At H&K, he’ll spend most of his time working with WPP on the Ford account, focusing on global product communications.

 

Miami Beach Tourism Group Selects H&K as AOR

The Miami Beach Visitor and Convention Authority (MBVCA) has chosen Hill & Knowlton as its AOR after a competitive review. MBVCA is setting out to promote the area as a place for both tourists and businesses.

The firm will conduct outreach to consumer and travel media, target events, and create business and corporate communications programs.

“With its extensive presence in the US and internationally, H&K was a natural choice for us. As a destination that relies heavily on leisure tourism and business groups, the agency’s ability to network and leverage its global relationships is crucial to the growth of brand ‘Miami Beach,’” Elsie Howard, chair of the MBVCA said in a press release statement.

H&K has a Miami office, which will be leading the account alongside the New York office.

Will 2012 Be a Big Year for PR at the Cannes Lions?

Clemenger BBDO Melbourne, an ad agency, took the top PR prize this year with a campaign for National Australia Bank.

The 2011 Cannes Lions wrapped up this weekend and it looks like the PR industry has a lot of work to do to improve its showing in the years to come.

Israel Mirsky, Porter Novelli‘s EVP of emerging media and technology, told us previously that he thought the PR firms are still learning how to present themselves at these awards. Others share that opinion.

“For the third straight year in a row, the PR industry is still failing to represent itself as strongly as it should in its own category,” Renee Wilson, president of the northeast region for MSLGroup told Ad Age in an interview.

But it’s not just presenting the entries that require improvement. Some are saying that the resources required to enter are also an issue.

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Spin the Agencies of Record

Kate Moss in Topshop

Topshop has hired Zapwater Communications for PR, marketing, social media, and events work tied to the September opening of the retailer’s Chicago store. David Zapata, president of Zapwater, said the fees for the account are “sizeable” with more than six staffers doing the work. [via PRWeek]

The Snoring Center, which specializes in treatment for snoring and sleep apnea has chosen Hill & Knowlton for both traditional and social media PR work. The firm’s L.A. and N.Y. offices will work on the account.

Beckerman has added six clients to its real estate practice: ABS Partners, a NYC brokerage and consulting firm; Avidan Management, a family-owned New Jersey real estate company; Centaur Properties, which acquires and rebrands property; Claremont Companies, a development and construction business; First Potomac Realty Trust, a real estate investment trust; and Hollister Construction Services, a general contractor.

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Roll Call: B-M, PepsiCo, H&K, and More

Lisa Poulson has been named Burson-Marsteller‘s global tech practice chair. She’ll remain in San Francisco reporting to CEO Mark Penn. Poulson rejoined the firm in 2005 after working for Sun Microsystems and had been the lead on the HP client. The four regional leads are Jackie Price, MD of the technology and media practices for Asia-Pacific; Guido Gaona, innovation and tech practice chair in Latin America; Chris Cartwright, EMEA technology practice chair; and Jim Goldman, U.S. technology practice chair.

PepsiCo is making changes to its marketing department. Jill Beraud, CMO of PepsiCo Beverages America is leaving amid the changes. Three new positions, two external and one internal, will assume her responsibilities. Brad Jakeman, previously VP and CMO at Activision Blizzard, will now be the international head marketer of Pepsi’s trademark for Pepsi, Diet Pepsi, and Pepsi Max. The two other execs have yet to be announced. [via Ad Age]

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Koeneman Appointed Head of H&K’s Financial Practice

Claire Koeneman has been named EVP and U.S. leader for Hill & Knowlton financial comms practice. Koeneman previously spent 17 years with the Financial Relations Board (FRB) working on crisis communications, M&A, bankruptcies, and other areas of financial communications. She was president of the firm when she made the move to H&K.

Koeneman will be based in Chicago and report to Dan Bartlett, US CEO and president.

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