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Posts Tagged ‘Hill & Knowlton’

AMEC Measurement Summit Reignites AVE Debate

The International Association for Measurement and Evaluation of Communication (AMEC) is hosting its third European Summit on Measurement in Lisbon this week (it started yesterday and ends tomorrow) and AVEs are once again a hot topic.

AVEs, or Ad Value Equivalency, has been a controversial metric for eons. The Barcelona Principles, unveiled last summer, state specifically that “AVEs are not the Value of Public Relations.” However, PR measurement standards have yet to be decided. In an effort to move the process along, AMEC and the PRSA announced a collaborative effort late last year.

In a conversation with PRWeek, David Rockland, AMEC director and global head of research at Ketchum, said, “One: better techniques, and two: client education, and that’s really what this conference is all about.”

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Campaign Targets 18- to 34-Year-Old Litterbugs

Keep America Beautiful and its firm Hill & Knowlton have launched a new campaign “Littering is Wrong Too” that moves away from the iconic crying Native American PSA and adds Facebook and Twitter components to encourage 18- to 34-year-olds not to be such litterbugging jerks.

Online, visitors talk about what’s wrong, always with the reminder that “littering is wrong too.” Offline, the message will be posted on billboards, t-shirts, and other materials that will drive traffic to the online sites.

According to the press release, U.S. roads collect more than 51 billion pieces of trash each year and litter clean up costs businesses, governments, and others about $11.5 billion annually.

H&K Hosting Seminar With Angry Birds at Cannes

Hill & Knowlton has partnered with the Rovio Mobile blockbuster game Angry Birds to host a seminar at the 2011 Cannes Lions International Festival of Creativity about brand engagement and what brands can learn from the game.

Peter Vesterbacka, Rovio Mobile’s “Mighty Eagle” will be presenting, along with by H&K’s global strategy director, Amanda Groty.

For those who can’t be at the seminar live in France on June 21st, you can follow along @HillandKnowlton using #HKCannes. The partnership between the Cannes Festival and H&K was announced in November.

UCP Goes Beyond Cerebral Palsy

United Cerebral Palsy (UCP) has been working with its PR firm, Hill & Knowlton, on a campaign to spread the word that the organization is about more than just helping people with cerebral palsy. Rather, it’s dedicated to helping people with a wide spectrum of disabilities including autism, muscular dystrophy, and other conditions to live an independent life.

The first target for this message is the organization’s network of affiliates. Besides the PSA above, H&K and UCP worked with the design firm Abrials & Partners on print PSAs that are being used by more than 70 percent of the organization’s affiliates. The idea is that by reaching the affiliates first, the message will spread even further with the public.

Roll Call: Porter Novelli, U of Miami, Makovsky & Co, and More

Darlàn Monterisi has joined Porter Novelli as EVP, handling the global HP account as client relations leader. She was previously global PR director for Rockstar Games working with games like Grand Theft Auto IV.

Gregory Shepherd has been appointed dean of the University of Miami School of Communication, effective July 1. He joins from the Scripps College of Communication at Ohio University, where he was dean from 2006 and a member of the faculty since 2001.

Ogilvy PR has two new execs: Ann Hemingway joins as SVP of the New York healthcare team and Bob Blount has been named SVP of the 360° Digital Influence group, also with a healthcare focus. Hemingway was previously EVP and director of account management excellence at Euro RSCG Worldwide PR. Blount was formerly director of social analytics and insights at WCG.

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More Staff Changes at ‘PRWeek’

Alex Bruell, PRWeek‘s consumer reporter, is the latest staff member to leave the magazine. The news came through an Ad Age tweet, which is where Bruell will be headed mid-May. She was with PRWeek for about four years.

Also, we’ve confirmed that Jinna Yang, who’s listed on the magazine’s Contact Us page as the Web coordinator, has left the magazine for Hill & Knowlton where’s she’s a digital account exec.

The page also lists Jaimy Lee among its staffers, however she recently left the company. We’ve been in touch with the magazine for comment about the changes.

WPP Reports Revenue Growth, PR Improves on 2010

WPP also made its earnings announcement today reporting revenues up seven percent to £2.2 billion (about $3.6 billion by today’s currency rate) for the period ending March 31, 2011. Like-for-like, revenue was up 6.7 percent. The company’s earnings release also said Q2 was also off to a good start. Among WPP’s PR firms are Ogilvy PR, Burson-Marsteller, and Hill & Knowlton. Other firms under the WPP umbrella include MediaEdge:CIA, JWT, and Grey Worldwide.

The advertising and media investment areas showed “bite-back” the release said, with 12.9 percent revenue growth on a constant currency basis, and revenue totaling £899 million (about $1.5 billion). Branding and identity, healthcare and specialist communications (which includes digital firms) was up 7.9 percent to £563.4 million (about $938.5 million). And PR reported growth of 5.6 percent, up from the final quarter of 2010, which was the strongest of the year. Revenue for this sector was £207.9 million, or about $346.3 million.

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Gidez Promoted to H&K Global Crisis Lead

Hill & Knowlton has promoted Chris Gidez to a new position: global crisis practice leader, reporting to Jack Martin, chairman and CEO of the firm.

Gidez is now part of the senior global leadership team, and will help build and maintain the risk management and crisis business across the network.

Gidez joined H&K in 2005 as head of the U.S. risk and crisis management group. Prior to that, he worked with Chevron.

Spin the Agencies of Record

Edith Wharton's estate, "The Mount"

The Huggies brand has chosen Ogilvy & Mather as its digital AOR after a competitive review. Ogilvy has previously handled shopper marketing, direct marketing, and advertising for the brand.

BBDO New York, Edelman, and FoodMinds have been hired by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) to work on a 12-month, $50-million campaign to educate consumers about Nutrition Keys labeling system. According to PRWeek, Edelman’s D.C. office will work on awareness and audience engagement, BBDO specializes in paid media, and FoodMinds has expertise in reaching the “nutrition influencer community.”

The town of Lenox, MA has chosen Bodden Partners, an integrated marketing agency, and its PR division, Hamilton PR for a marketing (social media, website creation) and events campaign to drive tourism. The Berkshires town is home to Tanglewood and Edith Wharton’s home The Mount (lovely!) among other sites and attractions.

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Groty Named to New Position at H&K

Amanda Groty has been promoted to global strategy director, a new role, at Hill & Knowlton. In this new job, she will partner with members of senior leadership and both internal and external analysts to decide where the firm should invest its efforts towards new business, growth opportunities, talent, and other areas. She will report to the firm’s chairman and CEO, Jack Martin.

Groty joined H&K in 2002 and has worked with Fortune 1000 clients internationally. Prior to joining H&K she was MD at Beattie Media, building the firm’s London operation.

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