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Posts Tagged ‘Hill+Knowlton Strategies’

Spin the Agencies of Record

The Big 12 Conference has chosen Hill+Knowlton Strategies as its AOR after a competitive search. Work will include brand positioning, media outreach, and stakeholder engagement. The account will be handled out of the Dallas office with help from Washington D.C. Competition in the Big 12 spans across 23 sports. Participating schools include Baylor University, Iowa State University, University of Kansas, and the University of Texas.

The McKnight Foundation, which supports policy reform across varying areas through grants and collaboration, has chosen Haberman for a comms program focused on its Collaborative Crop Research Program. This program supports farmers in “hunger hotspots” across South America and Africa. The firm works with clients that specialize in areas of philanthropy, public service, and otherwise “making a difference.”

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H+K Strategies’ New Offering Targets Political, Financial, Media Influencers

Hill+Knowlton Strategies has launched Influence Point, a new offering for the agency’s U.S. clients targeting political, financial, and media influencers with online advertising. The H+K research and digital teams have developed a proprietary methodology to serve up display, mobile, and video ads to the niche group of target influentials for a client’s campaign.

Andrew Bleeker, global digital practice director, and global chief technology officer Josh Hendler will manage the product, which will be run in collaboration with the Research+Data Insights group.

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Spin the Agencies of Record

Kitchen designer Wilsonart International has chosen CRT/Tanaka as AOR to promote the company’s countertop surface product, Wilsonart HD. The firm will target consumers, the home design industry, and commercial design area with influencer outreach, digital marketing, media relations, event support, and more. The new integrated campaign will launch at the Kitchen & Bath Industry Show in Chicago happening next week.

NetApp, the IT storage company, has chosen Hill+Knowlton Strategies to handle PR in the EMEA region and Weber Shandwick for the Asia-Pacific region. The Holmes Report says as many as 20 firms were involved in the competitive search that began late last year. The company chose Bluetext for U.S. public sector outreach in January.

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Spin the Agencies of Record

Hill+Knowlton Strategies has been chosen as the global PR agency for the 2014 Incheon Asian Games, taking place between September 19 and October 4 in and around Incheon Metropolitan City, South Korea. H+K has developed the “Cheer, Asia” campaign for the Games, focused on uniting all of Asia through this event. Next year, there will be a series of road shows in Guangzhou, Singapore, Tokyo, New Delhi, Dubai, and Almaty in preparation for the Games.

H+K has also been chosen to raise statewide and national awareness of The Cancer Prevention and Research Institute of Texas. The firm will work on media outreach, social media engagement, and marketing efforts for the organization.

GSE Systems has chosen Schubert Communications for branding, Web marketing, and outreach for the SimWorld International event later this year in Dubai. GSE provides simulation technology for training purposes at nuclear power plants, chemical processing plants, and related facilities.

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Spin the Agencies of Record

NUK USA, makers of pacifiers, teething rings, and other oral baby products and developmental tools, has chosen Hill+Knowlton Strategies for PR services. The firm’s consumer marketing practice will work on the account.

U.S. Cellular has chosen Ketchum after a competitive pitch that included MSLGroup, Ad Age reports. MSLGroup and a number of local agencies had previously worked on the account. U.S. Cellular has been steadily decreasing its ad spend over the past few years.

August Schell Brewing Co., makers of Schell’s and Grain Belt beers, has selected Padilla Speer Beardsley as its AOR. The firm will focus on brand strategy and an integrated marketing program (advertising, PR, digital) to promote the company’s 15 craft beers.

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Research: Despite Access, People Still Don’t Trust the Government, Corporations

A new report from Hill+Knowlton Strategies shows that despite more access to information, people don’t trust what they hear from government and business, nor do they feel they can hold companies accountable.

H+K conducted a national survey to get the public’s opinion on issues where government and businesses intersect. The results were not good.

Ninety percent, or almost all, of the people said they would sooner trust a friend or family member on company information than the company itself.

If only we could be more like the Swiss.  They really trust their government.

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Roll Call: F-H, H+K, Omnicom, and More

Tom Hudder has joined Fleishman-Hillard as SVP and executive creative director of the firm’s St. Louis office, a new position. He was previously the EVP and executive creative director at Rodgers Townsend/DDB, an ad agency in St. Louis. He’s worked with companies including AT&T, Anheuser-Busch, and Enterprise.

John Morgan has joined Hill+Knowlton Strategies as COO in Asia. H+K has 10 offices in the region. He’ll be based in Hong Kong, also serving as the MD for that office. He was previously GolinHarris’ regional MD for the Greater China region.

The Arnold Agency, a Charleston, W.V.-based PR, advertising, and branding firm, has opened a Washington D.C. office. Mike Fulton will lead the new office. He was most recently the EVP and head of the government relations practice at GolinHarris Public Affairs, in D.C. He was with that firm for 23 years.

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H+K Launches Sustainability Reporting Tool

Hill+Knowlton Strategiessustainability and CSR practice has launched an integrated reporting tool that brings together financial, environmental, social, and governance data together into one form.

The firm has partnered with Harvard Business School professor Robert Eccles and his firm Glenelg Partners on the new offering. Eccles’ research has found that companies that have taken big steps in the areas of sustainability and good governance do better financially in the long run, both for themselves and for investors. As such, this tool is being touted as a way to improve the financial performance of those who use it.

“Investors find less risk in more transparent companies because there is less uncertainty about their ability to deliver expected financial performance,” Eccles says in a statement.

Robert Ludke, SVP of H+K’s D.C. office will lead this new service and Eccles will advise.

H+K Strategies Merges in Russia, Launches Research Group

Hill+Knowlton Strategies has a lot going on these days.

Today they’ve announced a merger with The PBN Company, which will add offices across Russia, Ukraine, Kazakhstan, and across the Commonwealth of Independent States. Offices in this region will operate under the name PBN Hill+Knowlton Strategies. In Moscow, where both companies have offices, H+K will merge operations with PBN. In D.C., PBN will merge operations with H+K offices.

WPP bought 49.9 percent of The PBN Company in 2007. This merger is the result of the additional 25.1 percent purchase in the company. PBN execs Peter Necarsulmer, Susan Thurman, and Myron Wasylyk will keep the remaining 25 percent stake.

And, H+K has launched a new research and analytics organization, Research+Data Insights, that will be headquartered in the H+K New York office and have 12 locations around the world. Dr. Michael Lustina will oversee U.S. research and global operations; David Iannelli will oversee global research; and Dr. Peter Zandan is global vice chairman.

Roll Call: MSLGroup, H+K Strategies, Netflix, and More

Renee Wilson, MD of MSLGroup‘s New York office and lead on the firm’s P&G business, and Bob Bejan, founder of MSL’s creative studio PBJS, have been appointed to the firm’s global management board, effective February 1. (Both pictured left, top to bottom.) Wilson will now be chief client officer based in New York and Bejan, chief development officer, based in Paris. Wilson is transitioning her MD duties to a new exec that hasn’t yet been named. Jenny Pigott will become CEO of PBJS and Ian Saunders will be president and chief creative officer for PBJS in Chicago, Seattle, and New York.

Netflix CMO Leslie Kilgore has been appointed to the company’s board as a non-executive director. She’s held the CMO role for 12 years. Jessie Becker, previously VP of marketing and an 11-year vet of the company, has been named interim CMO. Jonathan Friedland has been appointed chief comms officer. He joined the company last February from Disney. The company is seeking a new CMO. [via]

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