If we were drawing up a profile of the world’s most passionate Martha Stewart fan, we probably wouldn’t include details like tattoos, punk rock and artisanal pickling.
Yet the reigning queen of domesticity seems to have acquired a few admirers on the underside of the pop culture spectrum—the number of under-34’s visiting her main website jumped 40% each month this year. A fascinating profile in this weekend’s The New York Times finds a slew of young(er) creative types living the post-collegiate dream in the East Village, all inspired by Stewart’s “emphasis on craftsmanship and perfectionism.”
Martha Stewart Living editor in chief Pilar Guzman is all over this newly discovered lifestyle trend, proclaiming his readership to be “the intersection between Colonial Williamsburg and Williamsburg, Brooklyn”. And our home borough does indeed appear to have birthed a few Stewart-themed “meet-up groups” for knitters, cooks and DIY interior decorators.
(Just to clarify: the fact that we live there doesn’t make us one of those people.)