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Posts Tagged ‘hipsters’

Martha Stewart, Hipster Queen?

Martha Stewart and Jim CramerIf we were drawing up a profile of the world’s most passionate Martha Stewart fan, we probably wouldn’t include details like tattoos, punk rock and artisanal pickling.

Yet the reigning queen of domesticity seems to have acquired a few admirers on the underside of the pop culture spectrum—the number of under-34’s visiting her main website jumped 40% each month this year. A fascinating profile in this weekend’s The New York Times finds a slew of young(er) creative types living the post-collegiate dream in the East Village, all inspired by Stewart’s “emphasis on craftsmanship and perfectionism.”

Martha Stewart Living editor in chief Pilar Guzman is all over this newly discovered lifestyle trend, proclaiming his readership to be “the intersection between Colonial Williamsburg and Williamsburg, Brooklyn”. And our home borough does indeed appear to have birthed a few Stewart-themed “meet-up groups” for knitters, cooks and DIY interior decorators.

(Just to clarify: the fact that we live there doesn’t make us one of those people.)

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Why the Public Needs Board Games to Make a ‘Comeback’

The public often winces at the word “comeback” because—from Pabst Blue Ribbon and Penny Loafers to vinyl records and pickled vegetables—we know that all related stories will somehow lead to Hipsters in Brooklyn, a group of guys wearing black glasses, flannel shirts and “creative” mustaches.

The “comeback” is now a cliché.

But we’re excited about the comeback of board games from a PR perspective, because it doesn’t further the tired dream of being quirky or ironic or desperately different than everyone else. Quite the opposite; board games are all about connecting with people and creating a shared experience based on sameness. They’re about people actually wanting to be with other people. Shocking!

Take Ticket to Ride, King of Tokyo or Dominion, for example–old school titles that are selling briskly and leading the board game comeback. In fact, many mobile game makers have actually converted their products into plain old board games. What, exactly, is going on here from a public relations perspective? And what’s next? Burning downloaded music onto CDs? Landline Internet connections? The return of headbands….err, wait.

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