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Posts Tagged ‘HL Group’

Time to Leave Your Agency? PR Vets Discuss the Challenges and Rewards of Going Solo

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We hope you didn’t miss our piece on breaking into fashion PR last week, but we have to confess that we left some of the most interesting parts out.

Beyond the great stories about graduating from crazy internships to working for designers and brands, we saw a trend emerging: two of the three industry veterans we spoke to went from jobs at major firms to running the show as independent consultants—and the third started her own agency.

Laura Hall’s resume reads like a PR “who’s who”: she’s worked for Burson-Marsteller, MSL Group, FleishmannHillard, Hill+Knowlton Strategies and Weber Shandwick.

Impressed yet? So are we.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

PR and High Culture: MoMA Addresses Backlash Over Folk Art Museum Demolition

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Public museums need public relations, too. In a story that exposes a side of the discipline we rarely see, New York’s Museum of Modern Art has attempted to garner public support for a move that threatens to split the worlds of art and architecture and lead many wealthy donors to close their wallets.

Here’s a quick summary (trust us, it gets interesting):

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3 Reasons Fashion Week Is the Worst for PR

If your job in PR touches on fashion in any way, you’ll appreciate this post from the Fashionista blog. Here are the three reasons writer Lauren Sherman gives for hating on Fashion Week as a PR pro and event organizer:

  1. Fake ticket requests: everybody and their third cousin twice removed wants in on the hot shows, and anyone who works in fashion PR will know how pathetically obvious these requests can be—especially on the day of the event. It’s like you’re a virtual doorman or something.
  2. Event crashers: You’re a real-life doorman, too. No matter how carefully you check the RSVP list, some jackass will always try to worm his or her way into the crowd. Such individuals are usually far too desperate to worry about embarrassing themselves, so you might have to work with security to contain and/or eject them.
  3. Complainers: Not only does everyone want to attend the show, they also want the VIP experience. Some journalists and other personalities just can’t seem to accept the fact that they aren’t quite front-row material, so you might have to let them know, in the nicest possible way, that their blog just isn’t as influential as they’d like to think. Physical confrontations are rare, but they do happen—just ask HL Group‘s Lynn Tesoro about last year’s Zac Posen show.

Do we agree? Do we have more reasons to list?

Barbie Puts Her Malibu Dreamhouse on the Market

Barbie Mattel movingDid you know that Barbie split up with longtime beau Ken in 2004–or that her latest job descriptions include “computer engineer” and “architect“? (Paging Art Vandelay…)

Neither did we! Apparently the best-known property of the world’s biggest toy brand, Mattel, has been very active on social media while charting her steady climb up the career ladder. Girl power!

The company’s latest attempt to rekindle interest and pump up the sales numbers for everyone’s favorite “natural” blonde may also be its most elaborate. The centerpiece of this rebranding exercise–which will be managed by HL Group on the PR end–is Barbie’s decision to put her famous Malibu Dreamhouse up for sale (and no, we don’t mean the crazy life-size replica). It seems that Ken’s lady is looking to make a big move–but where will she go? Manhattan? Las Vegas? San Francisco? SALT LAKE CITY?!?!

It’s up in the air! And the campaign will include pretty much every element of the new interactive marketing/PR equation.

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PR Pro Slapped at Zac Posen Sues: Bring It, Bitches!

Well now, we certainly didn’t see this coming—the HL Group founder who helped organize Zac Posen‘s show last weekend and endured a public bitch slap in the process is now suing the offending Franc for a cool million bucks. You’d better believe that’s a lawsuit.

Lynn Tesoro will take Jalouse editor Jennifer Eymere to court on charges of “assault, battery, emotional distress, slander and/or libel.” Sounds about right!

A bit of “well, duh” advice for anyone who’s active in the public sphere: It’s bad enough to strike someone in our litigious society, but going out of your way to say you’re not sorry for it is a really dumb idea–and it certainly won’t make you a more sympathetic defendant.

While we can’t testify as to the details of this incident, we’d like to call it a victory for PR pros everywhere.

Dangerous PR: Fashion Rep Gets Slapped at Zac Posen

We feel certain that most PR pros have their share of juicy on-the-job stories.

Some outsiders labor under the mistaken impression that PR is a safe and easy industry that attracts ambitious individuals with promises of glamour and free drinks–rather than the obsessive, hectic, extremely demanding business that it actually is. We’re here to help them realize the error of their ways with tales recounting the dangers of working in public relations.

Today’s horror story comes from the notoriously catty world of fashion, where all stereotypes are true (and they’re usually even worse than you thought).

New York’s Fashion Week is notorious for showcasing both beautiful designs and horribly entitled behavior. A dust-up at last weekend’s Zac Posen showcase included both—and Naomi Campbell was there too for good measure.

Right before the show started, fire marshals pulled a number of seats from the venue, leaving some put-out guests to stand and wait patiently for Ms. Campbell to arrive. After a 40-minute delay, tensions ran high.

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