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Posts Tagged ‘Hollywood’

Andrew Garfield, Emma Stone Create #PRWin for Charities

emma andrew

If it ain’t broke, do not fix this!

paparazzi (n.) 1961, from Italian Paparazzo (plural paparazzi) surname of the freelance photographer in Federico Fellini’s 1959 film ”La Dolce Vita.” The surname itself is said to be a common one in Calabria, and Fellini is said to have borrowed it from a travel book, “By the Ionian Sea,” in which occurs the name of hotel owner Coriolano Paparazzo.

Ironic isn’t it? The very name of those weaselly, bottom-feeding photographers hails from Hollywood. It’s a match made in hell. Some of the “beautiful people” ignore them; others run from them; a few talk to them.

And then there’s Alec Baldwin.

However, Andrew Garfield and Emma Stone — cohorts in the new ‘Spider Man’ series — have a proven way to fight back: they give PR muscle to very important causes. What’s interesting is this tactic has been going on for two years.

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Lady Gaga Is the New Voice Against California’s Drought. Kinda.

LadyGaga

Yeah, we smell something fishy going on too. 

“Brave.” “A voice for the voiceless.” “Standing up for us all.”

These are terms from loons clamoring about Lady Gaga becoming the “new spokesperson about California’s drought.” This is also proof many people are idiots and need to stop putting so much stock in the benevolence of Hollywood. Maybe it’s the crisis communications flack in me, but I try to look to for both sides of any story and I only find one in this story — hers.

Here’s how…

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A Baby Gave Alabama Football Bad Press

Baby SteeleIs this even possible? The hallowed University of Aaallll-a-BAMA football program up-in-arms about anything football related in the press? Yup. And the fandom’s arch nemesis is … wait for it … a newborn baby! 

This one pictured here. Meet Baby Steele. Ain’t he cute? Well, if you ask Alabama fans, the kid is about as ugly as an SEC losing record.

Evidently, Baby Steele’s parents are big “Roll Tide” fans. To wit, when they had a baby, they decided a proper homage would be to jack up said offspring’s name and alter its future forever.

And the social media universe tended to agree, much to the chagrin of the parents. Find out Baby Steele’s name, after the jump…

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James Franco’s Publicity Campaign Urges Oscar Voters to ‘Consider This Sh*t’

Hollywood publicists are coming up with new and innovative ways to push their clients’s projects during awards season, aren’t they? We find it interesting to consider the fact that some in the industry work as “Oscar publicists” pushing clients’ movies to Academy voters six months a year—and that star PR man Warren Cowan claimed to have created the Oscar campaign in 1946 when he pitched The Los Angeles Times to support Joan Crawford for best actress.

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Publicists Rush to Get Late Colleagues Mentioned on Oscar Night

Ernest BorgnineWe loved Nora Ephron, Ernest Borgnine and Charles Durning as much as the next guy, but we’re still a little sad to learn that the friends and colleagues of the film industry’s late, great publicists have to struggle to get their names mentioned during Oscar night’s obituary segment. People like Lois Smith worked behind the scenes to shape the careers of some of the biggest names in the business! It’s not like they were boom operators or best boys, right? (We kid, we kid.)

Film Studios May Stop Running Facebook Promos

Today’s Academy Awards nominations mark Hollywood’s second-biggest PR day (this year’s theme seems to be “Thank you, Steven Spielberg, for keeping things classy”). But the movie industry may be re-thinking some of its promotional strategies in coming years–especially those involving Facebook.

In short, some studio executives and their press teams have begun to wonder whether “likes” amount to box office returns. It would seem that the two parties’ revenue streams have crossed–and anyone who’s seen Ghostbusters knows what that means.

It’s all about Facebook’s new algorithm. While the site once served as a free marketing platform for studios, promo posts now bring limited returns unless they’re “sponsored stories”–which means more money, of course. You want “reach” and “engagement”? Get ready to pay up. Some studios are “finding new ways to…interact” with audiences by “bringing in their own writers” to “help create more engaging campaigns”. Sounds like more work for PR teams, doesn’t it?

Should media folks in La-La Land cut their Facebook budgets and stop counting on the social network to drive ticket sales? It makes sense to us, because we’ve never “liked” a movie that we haven’t seen. But we wonder how studios can replace this free platform.

Oh, and while we’re at it, here are a few other things Hollywood could do with a little less of:

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Who Are the Most Powerful Entertainment Publicists?

This may come as a shock, but the most powerful PR folks in Tinseltown don’t work for the Church of Scientology.

Today Business Insider provides us with a fascinating list of the biggest names that you’ll never see on the big screen—and it turns out that Entourage was fairly accurate! (We mean this in terms of publicists being 24-7 workaholics who are always on call, not in terms of actors being talentless douchebags who make lots of money while doing very little work and facing no consequences for their consistently bad behavior.)

The people on this list earn their often-considerable salaries by working their asses off and thinking of their clients’ interests above all else; in other words, by being consummate PR professionals who understand very well that image is everything. They may be seen as low-key deal-makers, but here’s a telling quip: “When we asked each of the 20 publicists on our list for further information, almost every single one replied: ‘Who else is on the list?’” Always on the job, indeed.

The most interesting thing about the picks, which were based on client star power, work portfolios and insiders’ nominations, may be the variety of clients handled by various publicists–success clearly demands a keen understanding of pop culture in its various guises, from high to lowbrow and all things in between.

Some takeaways:

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Who Let the Dogs In? Man’s Best Friend Gains Entree and Influence

Lately canines have been getting the attention and red carpet treatment they deserve. No longer stay-at-home dogs, they now accompany their owners to venues such as banks (right), hotels, ballparks, and even the alter. They have certainly earned their reward, since they play a role in many aspects of humans’ lives, including serving in the military, as seeing-eye dogs, companions and as conversation starters for singles.

Dog owners represent a sizable and devoted audience, and their spending has been relatively recession-proof. Thirty-nine percent of U.S. households own at least one dog, and if people with an affinity for dogs are included, that number is far higher.

Madison Avenue and Hollywood have long featured dogs based on their enormous popularity, and now other industries have followed suit. Here are ten examples of dogs’ increased exposure, ranging from media, entertainment and travel to sports and politics.

  • Madison Avenue often chooses dogs for its high profile ads, such as the Volkswagen spot called “The Bark Side” starring a canine chorus that aired during this year’s Super Bowl.
  • Hollywood celebrated Uggie, the Jack Russell terrier who nearly stole the show at the Oscars this year based on his performance in The Artist.
  • Silicon Valley companies are known for allowing dogs on their campuses. DogPatch Labs is a startup incubator, and new site MatchPuppy.com find play dates for dogs and their owners.
  • In social media some dogs have a voice with their own Twitter accounts. Among YouTube’s most popular videos are those with canines (including nearly 17 million views for VW’s ad)
  • Jonah Peretti, founder of BuzzFeed, readily acknowledges that dog related content (especially beagles) generated much of his site’s traffic. (Huffington Post is better known for cat videos)
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