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Posts Tagged ‘Holmes Report’

Which Firms Pay the Big(gest) Bucks?

CASH MONEY BITCHES

This week the always-excellent Holmes Report published its annual World Report tracking the globe’s top PR firms by income and other metrics. It’s a very useful rankings source that you’ve probably already seen.

Interestingly, some firms provide both income totals and staffing numbers while others choose to be more…discrete.

As an amusing (and definitely not even close to 100% accurate) thought experiment, we scrolled through the list and did a little quick division to see which firms have the most reported income per reported employee.

As imprecise as this math may be, we still find the ratios fascinating.

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Middle-Aged Man Buys Himself an Agency for Christmas

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What do successful men with decades of experience in their fields buy for themselves as mortality creeps ever closer? Some buy sports cars; some buy motorcycles and matching leather jackets; some donate millions to charity; some “buy” newer, younger wives.

Chinese mega-investor Oscar Zhao just bought 80-something percent of London digital agency We Are Social, and Richard Edelman deemed the event important enough to rank it #3 on his 10 most important events of the year list this week.

OK, but why?

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PR Industry Growing Despite Weak Economy

Encouraging news on a dreary Monday in New York City: the American PR industry is doing quite well, thanks. According to a study released by management consulting firm StevensGouldPincus, our business is expanding at a healthy rate even as the larger economy struggles to return to pre-recession levels for all but the richest Americans. Seems like more and more businesses are itching to discover what, exactly, public relations is all about.

Details:

  • The industry at large grew at 8.2% in 2o12
  • Operating profit grew from 18.2% to 18.8% despite billing rates remaining the same
  • Edelman was excluded from the study because the firm’s results skewed averages
  • The fastest growth occurred in the Southwest, Southeast and Northern California, proving that you don’t need to live in New York or L.A. to make it big in PR

These findings confirm the latest Holmes Report ”World PR report“, which found the industry to be growing 8% globally.

Some caveats:

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