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Posts Tagged ‘Homeland’

Stephen King Isn’t Sure What to Make of Twitter

Are you relatively new to Twitter? Still a lurker, not a poster? Can’t figure out how to make the most of the service? Don’t worry; you’re not alone.

Of course, most media personalities aren’t quite as prominent as Stephen King, aka one of the most successful authors of the past century—but it was cute to watch him post about his own cluelessness and earn 175,000 followers in the process.

Thankfully, King quickly figured it out and took to using Twitter for its primary purpose: trying to understand what the hell is up with Homeland.

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Nielsen and Twitter Team Up to Measure Social TV

The present is a great time to be in the public relations industry: never before have so many people done so many things while in contact with so many others.

Thanks to social media and the continuous miracle that is technology, we never do anything alone anymore (with a few obvious exceptions, ahem).

There was a time when television was a passive pursuit that involved tuning into a favorite program and ignoring the rest of the world. That dynamic, however, has changed. Watching TV has become an active–even interactive–experience.

So it makes perfect sense for TV ratings monolith Nielsen to join forces with Twitter, creating a new ratings system that will generate metrics for viewers who comment on TV shows and those people who read or interact with said comments.

It’s fun to open a bottle of red wine and log onto Twitter while movie stars walk down the red carpet to accept awards in clothing worth more than your apartment. It’s entertaining, cathartic and always good for a laugh.

But if the Oscars aren’t your thing, there is always the NFL, which suffered a major public relations disaster this weekend as the league’s less-informed (and, let’s be honest, flat-out racist) fans took to Twitter to vent their displeasure about President Obama’s speech in Newtown, CT, taking precedence over the New England Patriots vs. San Francisco 49ers game. Wow. Not exactly the image the NFL wants for its fans.

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Showtime Blew Up Grand Central This Morning

Your editor and his neck-beard somehow managed to survive Dexter’s operating table.

…or would have, had your brave editor not completed a successful wiretap and helped the CIA’s intelligence unit foil the terrorists’ plans (or something like that).

Showtime is on a roll. Coming off a huge night at the Emmy Awards, the network did its best to promote its two biggest titles in Grand Central Station this morning with an unavoidable exhibit called “The Showtime Experience.”

Highlights from the event, which filled the southern Vanderbilt Hall, included a “Homelandfaux polygraph, a collection of “Dexter” fan art, and a table of complimentary pastries from the excellent Magnolia Bakery (samples included “blood spatter” cupcakes and randomly delicious sugar cookies).

All in all, we have to say this was quite a well-designed event. Bravo, Showtime: This is what a little bit of critical acclaim and a whole lot of money can get you.

We don’t generally like to play favorites (yes we do), but we will give “Homeland” two enthusiastic thumbs up. It’s really quite good!

Check out more pics below.

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What’s the PR Value of an Emmy Award?

Here we present one of the very few memorable moments of the 2012 Emmy Awards, a ceremony that managed to be incredibly boring despite celebrating the work of some of America’s most talented entertainers.

We love this clip for several reasons. It’s always encouraging to watch a well-known actor practice the art of humility, and while we have great respect for Julia Louis-Dreyfus (and we did enjoy “Veep” at times), we have to agree that Amy Poehler just got robbed again. And this all begs the question: What’s an Emmy worth, anyway?

Everyone likes to receive official recognition for their work–especially when it happens in front of a group of their peers.

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Showtime’s ‘Homeland’ Knows How to Rock a Teaser

The Showtime Network’s “Homeland” , a spy drama filled with terrorist attacks, double identities and international intrigue, gained a big following during its excellent first season, with the high-tension finale scoring record ratings for the premium cable channel. Critical consensus holds that Showtime may have found their best weapon in a long-standing effort to unseat head honchos HBO.

The official teaser for season two hit the web today, and it’s a killer: The backing track, which sounds like a children’s choir performing a slow, creepy version of the Police smash “Every Breath You Take”, is spot-on.

We think we can summarize without spoiling things for those who haven’t seen the first season: Read more