BBH Labs caused quite a stir at SXSW with its “Homeless Hotspots” campaign, which turned some of Austin’s homeless into paid sources of Wi-fi service. The marketing firm said it was a way to raise awareness about the issue of homelessness while offering the participants a chance to earn money. Others thought it was degrading.
We asked for your opinion in the latest PRNewser Poll and 57 percent said though the firm had good intentions, the campaign was “misguided.” Nearly 30 percent said the campaign was “great,” raising awareness about the issue in an edgy way. And about 13 percent said it was a “horrible” idea.