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Posts Tagged ‘Honey Maid’

Honey Maid Issues World’s Nicest ‘STFU’ to Gay Rights Haters

Well, then.

You may recall that Cheerios received what we residents of the 21st century would call a shocking number of negative comments about its ad featuring interracial parents–and that Honey Maid got even more blowback from commentors and conservative Christian groups like One Million Moms (more like 64,500 moms) for the “Love Is Wholesome” spot featuring same-sex couples and their kids.

Here’s the company’s response, released this week:

You could call this a case of “doubling down” on corporate messaging efforts, but since One Million Moms referenced Romans 1:26-27 in its call to action, we’d prefer to summarize it with Biblical verse. Here’s Matthew 5:39:

“But I tell you, do not resist an evil person. If anyone slaps you on the right cheek, turn to them the other cheek also.”

Here’s another one that comes from a book whose name we can’t quite remember…

“You catch more flies with honey than you do with vinegar.”

Yep. That’s the one.

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Graham Cracker Company Attests That All Love Is ‘Wholesome’ in Diverse New Ad

Well, the people who (inexplicably) freaked out about the Cheerios ad featuring a multiracial family a few months back are about to blow their stacks. This new commercial from Honey Maid sends the clear message that nothing’s more wholesome than the love of a family — no matter what that family might look like.

The genuinely heartwarming spot features families of all kinds — multiracial, single-parent, same-sex — all enjoying the two most wholesome things in the world–love and, of course, graham crackers. If not done just right, squeezing all of this sweetness and diversity into a 30-second spot for a snack could easily have come across as heavy handed or pandering, yet it doesn’t, and we’re willing to bet that’s due in large part to the fact that the people cast in the ad are real families, not actors, and so the love is palpable.

The company also released a few short documentary-style videos (after the jump) introducing these families and their stories in greater depth, furthering its message that it’s love, not demographics, that makes a family.

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