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Posts Tagged ‘horse meat’

THIS JUST IN: McDonald’s to Purchase Sustainable Beef in 2016. Wait, What?

THIS JUST IN 2Typically, a story about ecofriendly, locavore, foodie shenanigans would be a nice #PRWin for any brand. However, when something like that comes from the Golden Arches of McDonald’s, that pungent fishy smell ain’t the filet under the hot lamp, kids.

Just in case you thought a solar flares shot across the sky and scorched your retina, you did read that headline correctly. According to CNBC, McDonald’s believes everyone will ignore that Mr. Ed, Trigger and Heigh-Ho Silver make up the Quarter Pounder, McNuggets and Big Mac and begin buying sustainable beef in 2016.

Because it’s all about paying it forward, ‘Merica?!

Yeah, right…

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Ad Watchdog Slams Tesco for ‘Misleading’ Horse Meat Crisis Campaign

Here’s a hint: when creating a damage control campaign, make sure your information is correct, because “spread the blame” strategies can come back to bite you.

UK retailer Tesco, which found itself in trouble last year over traces of horse meat detected in various products including Burger King sandwiches, has been criticized by the UK’s Advertising Standards Authority for making “misleading” claims. These charges related to a full-page release published in UK papers earlier this year under the headline “What burgers have taught us.

It’s an effective damage control statement, and the BBC even called it “a strange bit of poetry”, but it also reads like a cop-out.

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U.S. Department of Agriculture: ‘What Horse Meat Scandal?’

Today brings news that the global horse meat scandal has now touched everyone’s favorite provider of midnight Texican takeout, Taco Bell.

Frankly, we’re more interested in this story: despite all the hemming and hawing about fast food customers eating “trace amounts” or horse in the UK, it turns out that certain folks right here in America were perfectly fine with distributing equine meat up until 2006–and producers may be able to sell it in America again very soon by forcing the hand of the U.S. Department of Agriculture.

A New Mexico plant operated by the Valley Meat Company sued the FDA last year, claiming that the government’s seeming refusal to inspect horses for slaughter after the practice entered legal limbo in 2006 forced it to close its operations and ship the doomed horses to Canada and Mexico. Strangely, some advocates claim that this federal inaction led to declining living standards for horses in the U.S.

It’s all very confusing, but we do have a point: the next time the public freaks out about a food-related scandal and demands immediate damage control, we may want to think about what’s happening right under our own noses.