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Posts Tagged ‘Hotwire’

Spin the Agencies of Record

Avigilon, a Canadian video surveillance solutions company, has chosen Ogilvy PR as its AOR in the U.S. after a competitive search. The firm’s work will focus on corporate communications, thought leadership, media relations targeting business and tech trade publications, and promotions for Avigilon products. The company also has plans to go public in the U.S. (It already trades on the Toronto Stock Exchange.) The goal is to raise awareness among decision makers, including those at the C-level, and prospective investors.

Buy.com has chosen Hotwire (the PR agency, not the travel site) for a branding campaign that will emphasize the company’s “friendly, transparent and honest” value proposition and to raise awareness of the e-commerce site. Hotwire launched in 2000 and has offices across Europe and Australia. The firm came to the U.S. in 2011 and now has offices in New York and San Francisco.

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PR Firm Hotwire Comes to the U.S.

Hotwire, the international PR firm with offices in the U.K. Australia, and across Europe, has come to the U.S. with offices in New York and San Francisco. Isabel Fox, founder and CEO of IF Communications will serve as CEO of Hotwire, U.S., bringing with her a roster of IF clients that includes Silicon Valley Bank and Intel Capital.

Kelley Joyce also joins the firm after working with IF Communications. She will be an MD at Hotwire. Joyce has also served as VP and chair of the global corporate practice at Waggener Edstrom.

“Together with recent developments such as our new 40-person team in Australia and the launch of our affiliate network, the launch of our US operation pushes us from a regional European agency to a global player providing our clients with a worldwide footprint,” said Kristin Syltevik, Hotwire founder.