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Posts Tagged ‘Hotwire PR’

Roll Call: Ketchum, MMG, Allison+Partners and More

Ketchum named Bill McIntyre director of its Washington, D.C., office. An award-winning communications professional, McIntyre brings more than 25 years of experience in communications to the role, including work in journalism, association communications and agency public relations, where he built his reputation as an innovator in advocacy strategies, crisis communications and integrated digital engagement.

McIntyre most recently served as executive vice president and group head for the Washington, D.C., office of Edelman. He led digital and traditional public affairs, grassroots and consumer marketing programs on behalf of leading companies and associations in the U.S., Canada and European Union, growing revenue and staff along the way. In addition, he is an adjunct professor in Georgetown University’s School of Continuing Studies, where he teaches graduate-level courses that focus on digital and traditional communications. Prior to joining Edelman, McIntyre served in leadership positions and, ultimately, as CEO of Grassroots Enterprise, Inc., a high-tech communications firm that specialized in bipartisan grassroots communications support for causes, products and companies. (Release)

MMG, part of Ketchum,  announced the appointment of Helen West as president, effective Jan. 1. She succeeds John Benbrook, who is departing MMG to become CEO of a Pennsylvania-based publishing company. West, whose most recent role was vice president of strategic development, is a pharmaceutical industry veteran with more than 20 years of experience in clinical research. West joined MMG in 2005 as general medicine therapeutic lead, developing and executing global patient recruitment and retention programs across indications and patient populations. In her most recent role leading strategic development, she continued to contribute to the development of recruitment strategies, but also has been driving strategic development for the company, including innovations, partnerships, and initiatives that move MMG forward. West also has held leadership roles at MMG in operational management, business development, marketing, and site support and field recruitment. (Release)

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Google Receives More than 1,000 ‘Right to Be Forgotten’ Requests Every Day

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There you are (not)!

Update on Google’s forced European “Right to Be Forgotten” experiment: it’s going strong with no signs of slowing down.

Since the law became official in May, more than 145,000 individuals across Europe have requested that the company remove certain links. Britons alone have begged for the removal of some 60K items currently listed in Google’s search results — and they were third behind France and Germany.

This Telegraph “what people want removed” post offers a revealing look at just how unworkable this situation really is.

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Vast Majority of Firms Still Use AVE for Measurement

percentagesWe hope everyone’s taken something valuable from this year’s Measurement Week event so far.

In case you missed it, last week Peter Himler of Flatiron Communications and Rebekah Iliff of AirPR gave us their takes on the future of measurement, and yesterday our own Nancy Lazarus brought you 10 pointers from Monday’s event with Heidi Sullivan of Cision Vocus, Shonali Burke of Shonali Burke Consulting, Chris Penn of Shift Communications and Sharam Fouladger-Mercer of AirPR.

Here’s our favorite quote from Rebekah:

“We should not, would not, could not use the Advertising Value Equivalency (AVEs) to measure the value of earned media. Most PR pros I know have done away with this, but according to a Ragan’s study last year, nearly a third of PR/communications practitioners still use them. Ugh.”

This morning, we came across a post on the This Is PRable blog indicating that the problem is worse than that.

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15 People Business Insider Left Off Its ‘Top 50 Tech PR’ List

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ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.

It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.

It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.

A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.

After the jump, we listed some people — both abstract and specific — whose absence we noted.

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How Valuable Is Social Media Engagement, Again?

The headline here is truly an open question, because so many within the marketing/PR communities disagree. Here’s the tweet that inspired it:

Gregg may be considered something of an authority on this issue since he serves as VP of social at MasterCard.

Yet many have other ideas. Just yesterday, for example, a Punchtab study told us that most Millennials only care about such interactions when they involve free stuff or discounts.

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Spin the Agencies of Record

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  • Hotwire PR will serve as AOR for Indeed, America’s top job search site. The company plans to run its first global brand campaign in the UK before expanding it to other markets next year, and Hotwire will join creative agency Mullen and media agency Mediacom in working with the internal Indeed marketing team to help promote the spots, titled “How the World Works.”

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7 PR Experts Weigh in on Google/EU Reputation Ruling

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You might be forgiven for dismissing the EU’s “right to be forgotten” judgment against Google as “a European thing”, but it has widespread implications that touch upon the very essence of the service PR provides–especially when applied to reputation management.

To get a better idea about what the ruling–and Google’s compliance–means for our industry in Europe and the U.S., we spoke to seven top PR experts to get their takes on the subject.

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks:

Right now, the ability to remove links or negative comments is individualized, which means organizations are exempt and cannot expect the same. If your job is reputation management for individuals, life is going to change for you if you have clients or executives in the EU.

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Our 13 Biggest Stories of 2013

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And you can thank PR for that “scoop” too, buddy

This is the second half of our “26 Biggest Stories of 2013″ countdown, so now’s the time to catch up if you missed the first 13.

These stories were strange, funny and even (gasp) controversial! We hope you enjoy re-reading them—or checking them out for the first time—as much as we enjoyed writing them.

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The Grommet and Hotwire PR Bring More Attention to Female-Powered Startups

Jules Pieri headshotYou may know The Grommet—formerly the Daily Grommet—as an e-commerce site that helps designers launch their newest consumer creations.

But if you’ve been following business news over the past few months, you’ve probably also heard from founder/CEO Jules Pieri on the challenges of publicity and fundraising as well as the roles played by women in today’s startup world.

Earlier this month Fortune named Pieri, who calls her company “an online mashup of QVC and Kickstarter”, one of the world’s 10 most powerful female entrepreneurs.

She knows of what she speaks:

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Hack to Flack: How Being a Good Journalist Will Make You a Better PR Pro

Today we’re very glad to bring you another guest post by Lindsay Goldwert, a senior program executive at Hotwire PR who jumped into the field after performing editorial duties for New York Daily News, ABCNews.com, CBSNews.com, CourtTV, Glamour and Redbook. Here’s her previous post on writing better pitches.

I won’t lie — the first two months at my new job were an adjustment.

After spending twelve years as a working journalist, I simply did not know how to operate on the other side. The PR industry’s language confused me; I felt like I was starting over, and it was a scary, unsettling feeling. Most painfully, I was mourning the loss of a career path. It hadn’t treated me all that well but, frankly, it was was all I knew.

Then again, I hadn’t been doing much real journalism lately. Wasn’t that why I quit in the first place?

I turned a corner a few weeks ago and, for the first time in many years, I’m experiencing the warm glow of possibility. It’s a good feeling to leave a shrinking, scrambling, panicking field for one that’s growing, experimenting and writing its own rules for success. Ideas are valued. Insight is appreciated. Your time is money. Industry knowledge is gold.

For others who are contemplating a career shift, I offer these reasons why you may feel extremely valued in the PR field (and not just for your media contacts):

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