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Posts Tagged ‘House Beautiful’

The Diverse Dimensions of Pitching Shelter and Design Stories

Lonny Magazine Door Numbers PRN PostAspirational or accessible, fabulous celebrity properties or home makeover solutions, brand new items or older but undiscovered products? These are a few of the many choices in the disparate home, garden and design media category. Types of outlets have also expanded, from coveted ‘shelter’ magazines to sought-after blogs to TV shows and out-of-home taxi video segments.

Pitching opportunities for stories and product placements have similarly increased. PCNY’s panel on Monday featured editors and producers from six home and design media outlets, all providing clues about optimal approaches. They also offered tips about what to send, such as photos or videos. One brand even has a ‘submit story’ button on their site.

The following national and local media outlets and panelists were represented:
NBC/LXTV Open House, Tracy Evers, supervising producer
Hearst Design Group’s 3 brands: Elle Décor, House Beautiful and Veranda, Orli Ben-Dor, Market Editor
Lonny, digital magazine, John Newlin, editor-in-chief, Livingly Media
Apartment Therapy blog, Maxwell Ryan, founder and CEO
Inhabitat website, Jill Fehrenbacher, founder and editor
The New York Observer newspaper, Kim Velsey, senior editor, real estate, development, urban planning

(First image is courtesy of Lonny.com, and second image is courtesy of Veranda.com)

Below is a brief rundown by outlet:

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Revolving Door: SI, Say Media, NPR, and More

Matt Bean has been named managing editor of Sports Illustrateds website, SI.com. Bean comes to SI from Rodale, where he most recently served  as vice president, digital product development. Bean will succeed Paul Fichtenbaum, who was named editorial director of Time Inc.’s Sports Group. (FishbowlNY)

Anna Baird has been named CFO of SAY Media. Formerly a partner at Connor Group, Baird brings two decades of solid tech-focused financial leadership to her new post. Before joining Connor Group, she was senior vice president at McAfee, working with the CEO and CFO on global strategy and infrastructure and organizational alignment. Prior to her time at McAfee, Baird was an integral part of the leadership team at KPMG in Silicon Valley for more than 17 years, most recently as global lead partner working with several technology companies including Symantec, Oracle and Intuit. (Release)

Monique Hanson has been named NPR’s chief development officer. Beginning in October, Hanson will oversee major and planned giving, and foundation grants. She’ll work with the NPR Foundation, which holds most of Joan Kroc’s $230 million endowment. Hanson has spent the last several years raising money for the YMCA. (Poynter.org)

Tim “Romeo” Herbster has been named vice president of Special Programming Projects at Clear Channel Media and Entertainment. Herbster is the host of the nationally syndicated show “Saturday Night Online” and will continue to host the show in conjunction with his new position. At his new post, Herbster will manage large-scale national projects, working closely with Darren Davis, Executive Vice President of National Programming Platforms, on advertiser integration programs. He will also develop on-air and digital music programming and content. Herbster will relocate to New York City from Philadelphia, where he most recently served as Program Director for WIOQ (Q102) and Online Program Director for the Clear Channel Media and Entertainment cluster in Philadelphia. (Release)

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Spin the Agencies of Record

Chef Tyler Florence's amazing kitchen. Photo: John Lee

Susan Blond Inc has added three clients to its roster. The firm will handle media outreach and strategy for House Beautiful Kitchen of the Year with Tyler Florence, taking place in NYC’s Rockefeller Center June July 18-22. The firm will also work with hotelier Vikram Chatwal, who is behind Night and the Dream hotel chain, just to name a couple. And the firm has signed with Citizens for Water, the nonprofit whose efforts benefit the nation’s water supply.

Sonar has chosen The Morris + King Company (MKC) for PR services. Sonar is a location-based app that connects people based on info collected from social networks like Facebook and Foursquare.

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