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Posts Tagged ‘how to pitch magazines’

Pitch Food and Travel Clients to Wine Enthusiast

One of the world’s most respected and quoted publications in the field, Wine Enthusiast stays true to its mission “to educate and entertain readers in the most accessible and user-friendly way, as part of an active, upscale and fulfilling lifestyle.”

And the book is wide open to pitches from those who represent products and people in the wine, food and travel fields. Recent successful pitches by PR pros include chef profiles, recipes and products for the holiday gift guide.

For more details on pitching and editors’ contact info, read How To Pitch: Wine Enthusiast. [subscription required]

Pitch Beantown Clients to The Improper Bostonian

The Improper Bostonian is the go-to mag for Beantown’s influencers: the well-educated, affluent 20-40 set. With an emphasis on the city’s latest trends and happenings, the mag’s irreverent tone and playful approach — suggested in the publication’s title — to all things Boston set it apart from the competition.

Publicists are welcome to pitch everything from restaurants to fashion and style products, as long as they have a local application. Editors don’t want to hear about national trends or anything that can’t be found in Boston stores. It also doesn’t hurt to include some multimedia.

For editors’ contact info and more details, read How To Pitch: The Improper Bostonian. [subscription required]

Pitch Food and Retail Clients to Charlotte

Charlotte is the North Carolina city’s largest magazine, and the only pub about the metropolis itself. The most important characteristic of its readers is that they take an active interest in the city. And, while there are other niche competitors, editor and associate publisher Richard Thurmond said Charlotte is unique in its depth and breadth of coverage. “We focus on how to make this city a better place. It’s a manner of service,” he said.

Editors at the pub are open to PR pitches and love when publicists can deliver an inside scoop. “We want to know about new store and restaurant openings before everyone else does,” said senior editor Aleigh Acerni. Other pitches related to the community are also welcome.

For editors’ contact info, read How To Pitch: Charlotte. [subscription required]

Pitch your Health and Fitness Clients to Triathlete

As the oldest and largest mag in the U.S. that covers the sport, Triathlete has very few competitors. With bylines that boast some of the best and most well-known coaches and columnists in the triathlon world, newbies and seasoned triathletes all turn to the pub for tips and inspiration.

The mag is open to PR pitches that are in any way athletic- or triathlon-related. “Gear and tech items are probably the best way to go, as we do gear review in all parts of the magazine under a variety of different names,” said managing editor Adam Elder. “Profiles, celebrity, travel, exciting getaways that discuss the training situation there, or anything with an athletic angle is also great.”

Get editors’ contact info in How To Pitch: Triathlete. [subscription required]

Pitch Your Food Clients to VegNews

VegNewsThe pages of VegNews go beyond recipes. The mag started out as a humble freebie newspaper, but as vegan culture went more mainstream, so did the pub, which will cover any and all things related to the vegan life. After all, its tagline is: “think, eat, thrive.” Publicists can land a pitch in the pages of this mag by tailoring it to the vegan set.

“We’re always interested in new foods, beauty care or even pet or home care,” said editorial director Elizabeth Castoria. So the product review section is wide open for publicists’ pitches. Vegan personalities and celebrities are also wanted. “We definitely like, kind of, breaking the story that such-and-such celebrity is vegan,” she explained.

Get editor contact info and details on the best times for PR pitching in How To Pitch: VegNews. [subscription required]

Pitch Your Gear and Clothing Clients to Women’s Running

Women’s Running is the go-to mag for gals seeking advice on gear, training, health and nutrition. Unlike a lot of running mags, this one doesn’t emphasize elite athletes, but tries to provide stories relevant to its community. Luckily for PR pros, editors look to publicists for their Web content, gear and apparel sections.

“We really rely on [publicists] to keep us abreast of trends and new products. Special interest stories from their clients are great, as well,” said editor in chief Jessica Sebor. “We also like to receive pitches from race directors about races, running vacations or camps.”

Read more in How To Pitch: Women’s Running. [subscription required]

Reach Savvy Consumers With a Pitch to Draft

Unlike most beer mags, Draft caters to savvy consumers rather than industry insiders. The best part is, editors are open to PR pitches from all over the spectrum.  Not only does the pub cover the world of beer, but also any part of life that the drink touches. So the real question is: What part of life doesn’t beer touch?

A rep for a mushroom importer enticed the editors with info about his firm’s rare mushrooms. Draft published a piece on the varieties the company offers in its “On Tap” section. Some issues of Draft have a celebrity cover, so managing editor Jessica Daynor welcomes celeb pitches, too. Generally, much of Draft‘s market editing is fueled by relationships with PR professionals and press releases.

Get editors’ contact info in How To Pitch: Draft. [subscription required]

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