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Posts Tagged ‘Howard Bragman’

5 Tips for Creativity in Times of Crisis or Controversy

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Today we bring you a guest post by Howard Bragman, founder and chairman of Fifteen Minutes PR.

This post is part of an ongoing series.

Like many in our profession, I sometimes feel like the guy at the circus juggling plates on the ends of sticks. It looks precarious, but like the guy under the big top, I am happiest when there is a lot going on.

Over the past several years, I’ve had three primary jobs: 1.) Chairman and Founder of Fifteen Minutes, a Los Angeles-based PR firm that specializes in consumer brands, entertainment and crisis/controversy clients; 2.) Vice Chairman of Reputation.com, the largest and category-creating online reputation management company; and 3.) Network and cable broadcast news contributor, providing my take on the reputational events of the day.

My PR and crisis work often involves people and companies seeking to prevent or assuage a whirlwind of damaging press.

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C-Level Shifts at Fifteen Minutes PR

Ryan CroyToday brings a quick staffing announcement from the people at Fifteen Minutes PR: the firm’s founder Howard Bragman (who you may know for masterminding the Michael Sam story and telling us why LinkedIn’s influencers are valuable) will lead the entertainment and crisis divisions as company Chairman while partner and brands division head Ryan Croy (who you may remember for last week’s guest post on leveraging celebrity for PR) will be Managing Partner.

Croy, who joined the firm shortly after Bragman founded it in 2005, will lead the executive team in his new role while providing strategic oversight on consumer and corporate accounts.

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Two Industry Vets Launch Their Own Consumer-Focused Firm

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Two industry veterans took the opportunity today to announce the creation of a new firm specializing in lifestyle, consumer and entertainment brands.

Bill Harrison, a one-time president and COO of Fifteen Minutes PR who succeeded founder Howard Bragman when he stepped down as CEO in 2011, teamed up with fellow practitioner Jackie Feldman to officially launch Third Street Media Group.

The self-described “boutique firm” plans to serve clients across the startup-to-corporate spectrum, and its first slate of signings has a distinct entertainment world slant:

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Will the Statement Released by Beyoncé, Solange and Jay Z End All the Elevator Talk?

bey solangeIt’s the elevator fight that rocked the internet! Of course, I’m talking about the silent clip of Solange going after Jay Z at The Standard Hotel following the Met Gala. After many days of silence, we finally got a statement, sent to the AP.

“As a result of the public release of the elevator security footage from Monday, May 5th, there has been a great deal of speculation about what triggered the unfortunate incident. But the most important thing is that our family has worked through it. Jay and Solange each assume their share of responsibility for what has occurred. They both acknowledge their role in this private matter that has played out in the public. They both have apologized to each other and we have moved forward as a united family.”

In other words, “that’s all, folks”. Nothing to see here. We won’t be taking any questions.

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Why Are There No Openly Gay Fortune 500 CEOs?

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Claire Cain Miller of The New York Times asked a very important question this morning: how did professional football–the very epitome of a traditional industry averse to change–embrace an openly gay personality before corporate America?

Her point is that, despite widely-accepted rumors about certain executives at certain tech companies, not one of the nation’s 1,000 biggest businesses has an openly gay CEO.

We asked Howard Bragman, Chairman of Fifteen Minutes PRwho happens to represent Michael Sam–for his take on the issue.

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The NFL Is Now Officially LGBT-Friendly

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We’re all aware that Michael Sam just made history as the NFL‘s first openly gay player.

Beyond the shiny headlines, our own Shawn Paul Wood explained this morning that, while Sam’s signing is unquestionably a significant moment for the league and for pro sports in general, he’s really just a guy who plays great defense…and happens to be gay. Which is how it should be.

Since Fifteen Minutes PR CEO Howard Bragman first organized Sam’s announcement in February, we’ve heard many (anonymous) insiders speculate as to whether owners would take a risk on him. But for the Rams, the question seems to have been “what risk?”

Now we have our answer to a more interesting query: how will the corporate world and the league itself react?

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Howard Bragman on the PR Value of the New LinkedIn ‘Influencers’

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One of this week’s more intriguing stories is LinkedIn’s decision to allow more writers and thinkers to self-publish long-form pieces and follow others who aren’t in their networks. As part of this update, the network will also expand the ranks of its “Influencers.”

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Michael Sam’s Publicist Shares Lessons Learned from His Coming Out Story

NCAA Football: Missouri at Indiana

We think you’ll agree that Fifteen Minutes PR chief and Reputation.com vice chairman Howard Bragman scored one of 2014′s biggest PR wins to date by breaking and managing the Michael Sam story.

He also happens to be a LinkedIn “influencer” who shared his lessons learned in a post earlier today. His key point: coming out is less about making news than “owning your truth”—which sounds like a great message management tagline.

So what are his universal PR lessons?

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Behind the Michael Sam ‘First Openly Gay Football Player’ Story

It was the perfect time to break the perfect sports story: one week after the biggest, most boring Super Bowl ever, a young man set to become an NFL pro told the media that he happens to be gay.

Of course it wasn’t just a spontaneous announcement from Michael Sam; it was a PR masterpiece of sorts orchestrated my one Howard Bragman, his agency Fifteen Minutes Public Relations, and many others.

You’ll note that Sam made sure to thank Bragman and Empire Athletes in his second-ever tweet:

Sam reached 50,000 followers faster than any account we’ve seen outside the Vatican—and most of the people who had problems with his announcement chose not to voice their opinions in public.

Now for some backstory behind this historic PR Win.

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Roll Call: Reputation.com, MWW, Goodman, and More

Howard Bragman

Howard Bragman, founder and chairman of Fifteen Minutes Public Relations and what is now PMK/BNC, has joined Reputation.com as vice chairman. Reputation.com was founded in 2006 and provides online reputation management services. Bragman will continue in his role at Fifteen Minutes.

Kimberly Youngstrom has joined MWW Group as VP of program strategy. She was previously a VP at Kaplow working with clients across consumer and B2B industries. This is the latest in a string of new hires at MWW, which once again became independent in January.

Former ABC News producer Carla De Landri has joined Goodman Media as senior counsel. She’ll be working with the firm on traditional and digital work and providing expertise on video and Web content. While at ABC News, she worked with 20/20, World News Tonight with Peter Jennings, and Nightline.

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