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Posts Tagged ‘Howard Rubenstein’

Rubensteins, Edelman, Siegel, Nadal on the Observer‘s Power 150 List

Four PR people crashed the New York Observer Power 150 List this year, a ranking dominated by extremely rich and powerful people in finance and politics, topped off with a healthy mix of media moguls and editors from all sides of the MSM wars including Anna Wintour, Henry Blodget, Tina Brown, Arianna Huffington, David Remnick, Nick Denton, Scott Dadich, (responsible for WIRED‘s app), and Dennis Crowley (Foursquare super Mayor)

The “purely subjective, data-free ranking” includes:

Howard Rubenstein (#17)–Founder of Rubenstein Communications, and godfather of New York PR

Steve Rubenstein (#78)–The “fresh-faced heir apparent” to the empire, credited as a force behind the restoration of the High Line

Peggy Siegel (#86)–Called the city’s “most notorious publicist” by the chatty, salmon-colored newspaper

Richard Edelman (#133)–Davos regular, and President and CEO of independent megafirm Edelman Public Relations.  We’re sure he’s enjoying his characterization as “one of the truly good guys in an industry not known for them.”

Also notable is the inclusion of MDC Partners Chairman Miles Nadal at #94.  Nadal joins the list for acquiring a string of interesting small and midsize marketing, social media and PR firms to bolt on to his growing advertising conglomerate.

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Editor’s Excuse for Her Story-Stealing Antics: ‘My Bad’

Judith Griggs, editor of Cooks Source, a magazine for Western New England foodies, got caught taking a story from a website and slapping it in her publication without permission. The author of this story, Monica Gaudio, contacted Griggs asking for an apology and a donation to the Columbia School of Journalism (a place that Griggs might be well-advised to visit one day).

In the response to this request, which is posted on Gaudio’s LiveJournal and in part by AllFacebook, Gawker, and other sites, Griggs says she has 30 years of experience and knows a lot of stuff. But, hey,  she’s very tired and Gaudio should be happy that she took it and made it better. Egads.

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New York Times Issues Embarrassing Correction to PR Feature

If you haven’t read it yet, this New York Times feature story on crisis communications from this past weekend is a must read. However, the Times issued what some have called an embarrassing correction at the end of the story:

Correction: August 22, 2010

An earlier version of this article misspelled the last name of the public relations agent who represents the New York Yankees and the News Corporation. He is Howard Rubenstein, not Rubinstein.

After 56 years of working in New York, perhaps as its most influential and well-known PR executive, Mr. Rubenstein can’t get his name spelled correctly in the Times.

Howard Rubenstein Releases Statement from Family of Longtime Client, Yankees Owner George Steinbrenner


New York Yankees owner George Steinbrenner, perhaps the most well-known owner in sports, passed away this morning in Tampa, FL, after suffering a heart attack. He was 80 years old.

Steinbrenner and the Yankees have worked with storied New York PR agency Rubenstein for 28 years, the agency confirmed to PRNewser today.

Agency namesake Howard Rubenstein issued a statement on behalf of Steinbrenner’s family, which read in part:

He was an incredible and charitable man. First and foremost he was devoted to his entire family – his beloved wife, Joan; his sisters, Susan Norpell and Judy Kamm, his children, Hank, Jennifer Jessica and Hal; and all of his grandchildren. He was a visionary and a giant in the world of sports. He took a great but struggling franchise and turned it into a champion again.

View the full statement after the jump.

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Howard Rubenstein on Larry King: ‘One of the Most Engaging Clients I’ve Ever Represented’


Once news became public this past Tuesday that longtime CNN host Larry King would be leaving his show this fall, we reached out to the PR consigliere behind King and many other bold-faced names: Howard Rubenstein.

“Larry is one of the most engaging clients I’ve ever represented,” Rubenstein told us in an e-mail. “He has such vast experience and knowledge that he can speak with authority on hundreds of current issues. And not only that, he’s extremely charitable; giving speeches to worthy groups and tremendously improving their fundraising capacities.”


So what’s next for King? He has already committed to doing occasional specials for CNN, reports TVNewser, and his agreement with the network allows him to also work elsewhere as soon as this Fall, provided it isn’t at a direct CNN competitor such as MSNBC or Fox News.

Also, don’t rule out paid spokesman gigs in King’s future. “He could be the spokesman on television for any product,” Rubenstein told the New York Post, but added, “He doesn’t want to lose his credibility…It has to be real.” is already reporting that King has become a financial partner in The Original Brooklyn Water Bagel Company.

Rubenstein will continue to be a careful protector of the King brand, especially since the two have shared roots. “Larry and I share our childhood experiences in Bensonhurst, Brooklyn,” he said. “We had the same friends and we both played basketball at the Jewish Community House in that neighborhood. Larry is modest, bold, different and came to his enormous success from a poor beginning. He’s lived the American dream and is an inspiration to millions.”

Larry King To Leave His Show This Fall


Larry King, a CNN staple for 25 years, has announced that he will be leaving his nightly talk show this Fall. He will transition to a part-time role at the network, hosting occasional specials tied to breaking news and events.

King has been represented by Howard Rubenstein for quite some time. We’ve reached out to him for comment.

As one PR executive remarked to PRNewser, “King is usually the first place to go when you need an extended amount of time to tell a story.” TVNewser has much more.

After the jump, the media alert sent out last night at 7:34 p.m. Eastern Time by King’s CNN publicist Ryan Jimenez.

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Howard Rubenstein on BP: ‘They’ve Created a Frankenstein of a PR Problem’


Howard Rubenstein, who has worked on his fair share of crisis communications issues, told USA Today in a story published today that BP has created, “a Frankenstein of a PR problem.”

“They tried to minimize it at the beginning, but you can’t do that in a crisis of this magnitude,” he said.

Rubenstein’s solution? BP should start giving away billions of dollars to those affected by the spill, regardless of what the government orders them to do.

RELATED: Howard Rubenstein One of New York’s Power Dozen

Howard Rubenstein on Longtime Client Rupert Murdoch: ‘He’s My Closest Friend In Business’

[New York Mayor Mike Bloomberg, Howard Rubenstein and Rupert Murdoch celebrate in New York last night. Photo via Amanda Gordon.]

Howard Rubenstein has had a lot of clients in his 56 years in the PR business. However, perhaps none have lasted as long as Rupert Murdoch, who first hired Rubenstein 37 years ago to handle the New York Post.

“We’ve become very, very close friends,” Rubenstein told PRNewser at last night’s launch event for The Wall Street Journal Greater New York edition. In fact, said Rubenstein, “he’s my closest friend in business.”

Asked about how business has been for his agency as of late, he said, “if you become good in more than one area, you can withstand the downturn,” citing a diverse client roster including education, real estate, sports, law firms and media companies. We’re still “well over 200 people,” he said, adding, “we keep fees within reason so we don’t lose clients.”

Like the seasoned PR executive that he is, Rubenstein declined to comment on The New York Timeswar of words with the Journal, now that they’re both in direct competition. Asked if he’d ever done work for the Times, he said “I can’t,” due to his relationship with Murdoch and the competing New York Post.

Howard Rubenstein Goes To Work for Client Larry King Amidst King’s 8th Divorce

larry king and wife22.jpg

Howard Rubenstein knows better than to fuel any fires when dealing with his cadre of high profile clients.

The PR guru issued this brief statement to media on behalf of client, CNN’s Larry King, who just filed for his 8th divorce:

His major concern is the welfare of his children, and beyond that he’s not going to comment about the divorce.

TVNewser has more.

Howard Rubenstein Makes Metropolitan Opera Debut


Were you in attendance at the Metropolitan Opera’s season premiere of Puccini’s “La Boheme” this past Saturday? If so, you may have noticed PR legend Howard Rubenstein make his Met debut as a “super” in the market scene in Act 2.

Rubenstein has been a long-time supporter of the Met.

“I’m thrilled to retake the stage in this wonderful production and to be part of the Metropolitan Opera while it is undergoing such an exciting transformation and is attracting new audiences through great new productions and free programs,” he told the New York Post.