Here at PRNewser, we often post lists of best/worst practices in media relations. We’ve done the pitching thing and we know how hard it is; it’s nothing if not an imprecise science.
This week, our friends at Hubspot have called upon their team’s knowledge, along with “journalist gripes from Twitter and from in-person interviews,” to compile a second annual “S#*t PR people do that journalists hate” project.
Here’s the slideshow:
We especially love the part about copy-and-paste pitching and the hook ‘em first email trail leading to “more information.” These context-free pitches often come from robots (we think) or people based overseas, but there has to be a there there, right?
After the jump, some additions to the list from us and our Mediabistro colleagues.