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Posts Tagged ‘HubSpot’

25 Things Journalists Think You Should Stop Doing Right Now

Here at PRNewser, we often post lists of best/worst practices in media relations. We’ve done the pitching thing and we know how hard it is; it’s nothing if not an imprecise science.

This week, our friends at Hubspot have called upon their team’s knowledge, along with “journalist gripes from Twitter and from in-person interviews,” to compile a second annual “S#*t PR people do that journalists hate” project.

Here’s the slideshow:

We especially love the part about copy-and-paste pitching and the hook ‘em first email trail leading to “more information.” These context-free pitches often come from robots (we think) or people based overseas, but there has to be a there there, right?

After the jump, some additions to the list from us and our Mediabistro colleagues.

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PR Veterans Weigh in on Apple Expose

apple-logo-pngPardon us for being all Apple today, readers, but it’s hard to look away when the world’s most influential company makes waves (especially since we had a revealing conversation with someone close to its international communications team yesterday).

Earlier this week we reviewed takeaways from the extensive 9t05Mac piece on the company’s comms operations, and today three industry influencers gave us their impressions.

Dan Lyons, journalist-turned marketing fellow at HubSpot and creator of The Secret Diary of Steve Jobs:

I think it was a great series. Very insightful. There is still more work to be done in exposing the collusion and coziness between Apple and certain bloggers and members of the mainstream media.

In fact, I have no problem with Apple being as manipulative as it possibly can. That is what PR is supposed to do, and Apple is very good at PR. The real culprits are the reporters and bloggers who play along.

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No One Really Knows What ‘Engagement’ Means

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We do know what “creepy stock photo” means, though

Given all the endless talk about PR measurement and the fact that likes, shares and retweets are no longer sufficient ways to measure success for clients, you’ve almost definitely heard a lot of about “engagement” recently. Here’s the problem: no one can agree on what the word means–even the people who get paid for their expertise on the matter.

A recent survey of dozens of CMOs sponsored by the people at Thunderhead (h/t HubSpot) makes the scale of the problem clear.

Some numbers after the jump.

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HubSpot CEO Supports Naps During Working Hours

Source: HubSpotHubSpot, a well-regarded marketing SaaS, has a novel CEO. In fact, he enjoys the occasional epiphany during working hours, but only after a brisk catnapThe New York Times shared a cup of java with HubSpot CEO Brian Halligan, whom has his own couch with reserved snooze time.

The interview cites findings from the software giant’s own study about this theory. Conclusions were the following:

  • Subjects who napped dramatically outperformed non-nappers.
  • The best time to nap is between 1 and 3 p.m., when the body desires sleep most.
  • The ideal length for a workplace nap is 30 minutes or fewer, which ensures you won’t fall into deeper stages of sleep and wake up with the loopy feeling scientists call “sleep inertia.”

Question: Would this fly in today’s PR or just fly in the face of it? 

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The Best LinkedIn Company Pages of 2012 (With Tips)

We used to think of LinkedIn as an ugly, awkward place for us to post a resume that no one would ever see. But it’s looking a lot better these days, and the advent of company pages and groups turned the site into a great PR tool. Yesterday LinkedIn released a SlideShare presentation highlighting the best company pages of 2012 and offering some tips on making your company or client’s page better — it’s a useful read for anyone involved in branding.

A few brief observations and suggestions:

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Breaking: Facebook Clicks Are Worthless

Well, clicks aren’t completely worthless—but their importance is vastly overstated. That’s the verdict rendered by Facebook’s own Brad Smallwood in a report beamed in from this week’s IAB MIXX Expo—and it’s something of a revelation for those who use data to drive marketing/promotional strategy (aka all of us). But what does it mean?

According to Smallwood, all professionals trying to measure the success of Facebook ads or branded content should focus on three things:

  • Impressions – number of people who see your content
  • Reach – size of audience vs. cost of promo efforts
  • Frequency – achieving a “sweet spot” balance between over-exposure and under-exposure

The overall message: Don’t use click-through rates to judge the success of any given campaign. It makes sense because many users see Facebook posts and ads without clicking on them–good luck selling that point to any marketing department, though. The issue may be a bit more complex than that though, and the people at HubSpot aren’t quite on board:

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Tech Roundup: Milano Tweets for NHL; Balloonduck is Officially Live

-From the “I’m not sure I like this” file:  The National Hockey League allowed Who’s The Boss? actress Alyssa Milano to take over its Twitter handle during a Stanley Cup playoff game between the Los Angeles Kings and Phoenix Coyotes. The one-time Charmed witch is supposedly a perfect fit for celebrity Twitter takeover, because, um … she likes hockey?

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Tech Round Up: No More Kodak Cameras, Klout Mobilizes, Thenewsmarket Moves To the Cloud

Content provider thenewsmarket.com has received a big makeover, moving a lot of its storage to the cloud for faster downloads, says its maker Synaptic Digital. Both journalists and brands can access the site for video, B-roll, and other content from all over the world. The content covers the gamut, from former Taliban on peacekeeping missions, to earning reports and Super Bowl highlights.

In a strange bit of irony, the company that invented digital cameras in 1975 has announced it will stop producing digital cameras and digital photo frames in an effort to become solvent. Kodak filed for bankruptcy protection in January and is struggling to stay afloat.

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PRNewswire and HubSpot Partner for Outreach, Lead Generation Services

PRNewswire has partnered with HubSpot to provide greater distribution and lead generation services to customers. PRN’s iReach platform, which is designed to create more online visibility for smaller businesses, will incorporate a HubSpot Canvas app to identify influential prospects and customers, and reach them. HubSpot is an inbound marketing software developer.

Content that’s pushed out will appear on social networks and the PRNewswire.com website.

Separately but related, the two companies are hosting a webinar on November 1, ”The Science of Press Releases,” focused on creating effective press releases. More info here.

Nearly 75 Percent of US Companies Have a Social Media Strategy

social-media2.jpg A survey conducted by King Fish Media, HubSpot, and Junta42 found that 72 percent of US marketers have a social media strategy.

The companies surveyed 457 U.S. marketers and managers in June 2010. According to eMarketer, the figure is one of the highest yet in response to this question. The survey also found that 75 percent of those with a social strategy plan to increase their investment in social media in the next year.

[Image via Kozinets.net]