AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘i.d.e.a.’

How Much Difference Does ‘Movember’ Make?

Look at this fucking hipster

Look at this freaking (cancer-free) hipster…

TIME says PR’s favorite November event is “(slowly) getting men to pay attention to their health“. Pardon us while we smoke a cigarette, eat a chili dog, drink a beer and a Coke at the same time and ponder that statement.

Just kidding; we love Movember. But how much difference does it make?

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Spin the Agencies of Record

“A basketball team is like the five fingers on your hand. If you can get them all together, you have a fist.” – Mike Krzyzewski

Rubenstein Public Relations announced that it has been chosen as the agency of record for the British Basketball Association (because there is such a thing).

The BBA, which is the UK’s “premier professional basketball league”, engaged Rubenstein Public Relations to both make the most of what appears to be a growing interest in basketball in the UK and hype the organization’s United States launch in seeking franchise partners and other business opportunities. Full league operations will begin in November 2014.

“Meat is a big deal in my life…I’m a normal American.” – Nick Offerman, aka Ron Swanson

Sonic, America’s biggest drive through chain, recently chose Cohn & Wolfe as its new PR AOR. In addition to supporting the brand’s social media promotional strategies, C&W will also help drive external messaging, work on “issues management” and contribute to cause marketing projects and individual franchise promo efforts.

Read more

Spin the Agencies of Record

Friendly’s Ice Cream selected Regan Communications Group Inc. as its public relations agency of record. The Boston-based restaurant chain emerged from Chapter 11 bankruptcy in January after closing 100 shops and laying off thousands of workers.

Sun Capital Partners, a Florida-based private-equity firm co-run by Marc Leder (who hosted the fund-raiser where Mitt Romney made his infamous “47 percent” comment) took the 76-year-old ice cream chain into bankruptcy in October 2011, shed its pensions and downsized and then repurchased the chain through an affiliate.

ShopPR has been chosen as AOR for Keds, the American lifestyle brand established in 1916. ShopPR will be responsible for social/digital marketing and public relations; for its first assignment this October, the agency helped Keds introduce its multi-year partnership with six-time Grammy winning singer-songwriter and style icon Taylor Swift.

“We’re so thrilled and proud to be working with Keds”, said Vanessa Pesce, Managing Director of ShopPR. “We’re inspired by the way Keds is encouraging girls to reach their full potential, and we also look forward to promoting the brand’s iconic styles.”

Read more

No-Shave November: Were You Scruffy for a Cause?

While the origins of No-Shave November, “Noshember” or “Movember” are debatable (some credit Plato while others blame lazy college kids with poor grooming habits), one thing about the viral month of scruff is certain — it has definitely caught on, and most of the time it’s all for a good cause.

According to the movement’s official Facebook page and accompanying website (both of which are associated with the American Cancer Society), “No-Shave November is a unique way to raise cancer awareness. The goal is to grow awareness by embracing our hair – which many cancer patients lose – and letting it grow wild.  Then, donate the money you normally spend on hair removal for a month to cancer research.”

While men seem to be the main target, women are also encouraged to quit shaving, cancel waxing appointments, etc.  (It’s November and it’s cold; why not?)

While we’ve yet to receive word on just how much money was raised (and how much hair was grown) this year, we think it’s safe to say that thousands of people got involved–and that they weren’t afraid to be creative.

Full disclosure: My significant other is a teacher, and he made a deal with his students–if they could raise $100 for the charity during the month of November, he would shave his beard and ‘stache into whatever ridiculous shape the kids wanted (and leave it that way for a week). While the donations won’t be tallied until next week, the students have already voted that, should the hundred-dollar goal be met, my beloved will be sporting the Batman symbol on his face for a full week. Click through for a preview:

Read more

Roll Call: Hill+Knowlton Strategies, i.d.e.a., and HFS Consultants

Hill+Knowlton Strategies announced the appointment of Mylene Mangalindan as senior vice president of media relations working with the corporate and technology practice groups. Mangalindan will work from the firm’s San Francisco office and report to Paul Turner, EVP and general manager of H+K San Francisco. Mangalindan is an experienced professional with broad expertise in corporate reputation management and brand communications. She has a strong track record of delivering results and is highly skilled in media and influencer relations, crisis communications, internal communications, industry analyst relations and digital communications. (Release)

i.d.e.a. named James White VP of brand management. White brings more than 15 years of fully integrated marketing experience to i.d.e.a., where he will lead strategic brand and operational leadership. Prior brand experience includes Microsoft, Intel, American Express, adidas and TaylorMade. (Release)

HFS Consultants (HFS) announced the creation of a Healthcare Marketing and PR Services division. HFS’s healthcare marketing and public relations services will include: crisis communication planning, training and support; focus groups, surveys and other marketing research; capital campaign marketing support; website design and development; email marketing; social media; advertising; news releases; event advisories; media relations; and marketing materials such as annual reports, brochures, videos and trade show exhibits. Marketing veteran Dennis Erokan, president of The Placemaking Group–which has served as HFS’s marketing team for the past two years–will head up the new division. The marketing team will operate from HFS’s corporate headquarters in Oakland, California. (Release)

Roll Call: Julie Hamp Heads to Toyota

Julie Hamp (pictured) has been named Toyota’s chief comms officer for North America, starting June 25. She’ll be coordinating comms efforts between Toyota Motor North America, Toyota Motor Sales, and Toyota Motor Engineering and Manufacturing North America. Hamp was previously the global CCO and SVP of consumer relations at PepsiCo. She resigned, effective March 2. Prior to that, Hamp worked with GM, holding global positions for that company.

Rosemary Mercedes has been promoted to VP of corporate communications at Univision, managing the New York-based comms team. She has 12 years of experience and joined the network in 2006.

Read more

The Case for Blending PR and Advertising

On February 15, we reported on APCO Worldwide‘s purchase of ad agency StrawberryFrog. On Friday, we had news that Bailey Gardiner, a PR and integrated marketing agency, and Fishtank Brand Advertising had come together to create i.d.e.a., a “full-service creative group.”

All across PR, advertising, and marketing, there’s been much talk about the “blurring” of marketing disciplines. Fleishman-Hillard‘s chief exec has talked with us about how their work is cutting across a variety of marketing areas. And firm leaders Richard Edelman (Edelman), Fred Cook (GolinHarris), and Rob Flaherty (Ketchum) all spoke at the last PRWeek NEXT conference about the competition between advertising and PR, and the client’s new openness for “big ideas” that come from the PR agency.

Increasingly, PR firms are tackling their work with this sort of boundary-free approach that opens doors for more business as well as greater integration. Indra Gardiner, founder and chief influence officer at i.d.e.a., says the relationship between BG and Fishtank started with eight months of joint pitching and business wins. Eventually, blending the two together “started making more and more sense.”

Read more

Roll Call: i.d.e.a., Edelman China, G4, and More

Bailey Gardiner and Fishtank Brand Advertising have joined forces to create i.d.e.a., a San Diego-based “full-service creative group” that blends advertising, branding, social media, PR, and other marketing disciplines. BG founders Jonathan Bailey and Indra Gardiner and Fishtank’s founder Ryan Berman will lead the new firm. Clients from both firms will continue with i.d.e.a. Current and past clients include Puma, UNICEF, and Tiffany & Co.

Cindy Tian has been named vice chair of Edelman’s Asia-Pacific region, effective March 15. This is a newly-created position where Tian will be based in Beijing, leading operations for the Edelman China public affairs practice. She’ll work with practice leaders across offices and groups in the public affairs and government relations space. Tian was previously executive chairwoman of Burson-Marsteller China.

Read more