But how can a company be sure that their campaign truly speaks to teens? Well, they could let teens create and execute that campaign themselves, couldn’t they? That’s what PBS decided to do when they hired IAM Advertising, an ad agency run by students from the Innovation and Media High School in Brooklyn, NY.

IAM Advertising is the first accredited agency in the country run by high-school students, and PBS will be its first paying client. The National Black Programming Consortium/BlackPublicMedia.org will work with the students to promote its PBS documentary series, “DC Met: Life Inside School Reform,” which focuses on the lives of staff and students at an alternative high school in Washington, D.C. called DC Met.

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RLTV

“The team at McReynolds Elek has a solid track record in delivering results that support the growth and success of cable networks, from startups to mature channels, and we look forward to partnering with them to help us grow our business and build our brand, both within the industry and among consumers,” said RLTV Senior Vice President of Marketing and Communications E. J. Conlin.

BBDO, part of Omnicom Group, has reclaimed business the business of Visa; the credit card giant dropped BBDO in 2005 after a two-decade relationship. The move means that global lead creative duties will be reallocated from Omnicom Group sibling TBWA to BBDO.

A Visa spokesperson explained: “Our decision to designate BBDO as lead creative agency reflects our desire to deliver seamless communication across all channels in all markets.”

The National Black Programming Consortium/BlackPublicMedia.org has chosen to work with IAM Advertising, an ad agency run by students from the Innovation in Advertising and Media High School in Brooklyn’s Canarsie neighborhood.  IAM Advertising is the first accredited agency in the country run by high-school students and has been tasked with promoting a new PBS documentary series, “DC Met: Life Inside School Reform.” The series documents the lives of staff and students at DC Met, an alternative high school in Washington, D.C.

New Career Opportunities Daily: The best jobs in media.