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Posts Tagged ‘Ian Schafer’

Awards

Shorty Awards Are Open For Entries

By Tonya Garcia on October 7, 2011 12:40 PM

Last night, the Shorty Awards, the annual honoring of the best and brightest in 140 characters, hosted a cocktail party where they announced the opening of the industry awards for entries. Among the categories: Best Use of Social Media in Real Life (“IRL”), Best Use of a Hashtag on Twitter, and a few new categories, like Best Social Media Manager.

The marketing jury, which judges the industry awards has also doubled in size. Among those on the list are Stephanie Agresta, Weber Shandwick‘s EVP, MD of social media; Andy Morris, founding partner at The Morris King & Company; and Ian Schafer, CEO of Deep Focus.

This is the fourth year for the awards.

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Events, Technology

Guest Post: Three Takeaways from Mashable Connect

By Tonya Garcia on May 18, 2011 4:41 PM

Mashable hosted its invite-only Mashable Connect conference last Thursday through Saturday (at Disney World in Florida!), with execs across media, digital technology, and communications in attendance.

Our invite was lost in the mail, but Rob Longert, senior digital media strategist at M Booth, was there to fill us in on some of the goings on. Mashable also gives readers a peek here.

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Social Networks

IAB Social In Quotes

By Joe Ciarallo on April 6, 2010 5:39 PM

foursquare co founder wall.JPG

PRNewser freelancer Nancy Lazarus headed down to the Interactive Advertising Bureau’s (IAB) Social Media Marketplace conference in New York yesterday and came back with these notable quotes.

“We will play well with the other social media platforms and will work with them as we already do for Twitter.” –Naveen Salvadurai, Co-Founder, foursquare [pictured]

The foursquare network now has 750,000 unique users who have “checked in” since the March 2009 launch.

“People love creating versions of themselves.” –Ian Schafer, CEO and Founder, interactive agency Deep Focus

The “Mad Men Yourself” avatar program developed before Season Three of AMC’s “Mad Men” led to over 600,000 avatars being created, and 3.3 million viewers tuned in to Season Three compared to 2 million for Season Two.

“Social media is not owned by one department but by the entire organization.” –Linda Cronin, Director of Media and Integrated Communications, North America, Coca Cola

The Coke Happiness Machine video has so far been viewed by more than 2 million people on YouTube.

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