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Posts Tagged ‘Ian Schafer’

The Real Top 14 PR Twits to Follow in 2014

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Represent, “Real” PR Tweeps! 

We at PRNewser know that speaking out against clients (in the open) may be taboo. But for sake of discussion, let’s pretend it’s okay to be honest, mmmmkay?

How many times have you worked tirelessly for what seems like a millennium for a great trade story?

You earned a monstrous 90 percent share-of-voice with a sweet representation on social media to the tune of hundreds of shares, and even got noticed by other media types (local and industry). You draw up that report and hit enter with some righteous satisfaction (and possibly, a sister neck roll). And then, the client replies with … wait for it and repeat after me … “That’s all?” 

Yes you ungrateful so-and-so , metrics matter, but they have evolved. That’s how we feel about some of the “top minds” in this space making a list of “Who’s Who?” Metrics are important, as is attitude, content, engagement and relevance. That’s why this list—our list—matters. Here are our Top 14 PR Twits to Follow in 2014. 

*Snap Applause*

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

What Does the Publicis/Omnicom Merger Mean? (Part 2)

Yesterday we shared some of the many third-party predictions and analyses of the Publicis/Omnicom merger and what it will mean to the future of the advertising and marketing industries. To recap: On the financial front, industry revenue totals will probably stay steady—but the organization of the game will undoubtedly change.

The next question: what role will PR firms and professionals play in this new arrangement?

Richard Edelman believes that PR will act as “part of the supporting cast” in this ongoing soap opera in order to back up the newest and biggest players, Digital and Data. In other words (via The New York Times), it’s all about the mega-agencies chasing Google to reach more targeted users via Big Data number crunching.

Yet, despite this hyper-focus on math nerds, Edelman writes that individual “thought leader” voices within the PR industry will grow even more valuable as they bring crucial “small data” research and insights to the table that no Google analytics study can provide. Jack Marshall of Digiday even argues that the role of Big Data has been overstated because the numbers ultimately belong to clients, not agencies (and that the whole thing is really an accounting issue).

Back to our main query: how dramatic will the change be for PR?

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Shorty Awards Are Open For Entries

Last night, the Shorty Awards, the annual honoring of the best and brightest in 140 characters, hosted a cocktail party where they announced the opening of the industry awards for entries. Among the categories: Best Use of Social Media in Real Life (“IRL”), Best Use of a Hashtag on Twitter, and a few new categories, like Best Social Media Manager.

The marketing jury, which judges the industry awards has also doubled in size. Among those on the list are Stephanie Agresta, Weber Shandwick‘s EVP, MD of social media; Andy Morris, founding partner at The Morris King & Company; and Ian Schafer, CEO of Deep Focus.

This is the fourth year for the awards.

Guest Post: Three Takeaways from Mashable Connect

Mashable hosted its invite-only Mashable Connect conference last Thursday through Saturday (at Disney World in Florida!), with execs across media, digital technology, and communications in attendance.

Our invite was lost in the mail, but Rob Longert, senior digital media strategist at M Booth, was there to fill us in on some of the goings on. Mashable also gives readers a peek here.

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IAB Social In Quotes

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PRNewser freelancer Nancy Lazarus headed down to the Interactive Advertising Bureau’s (IAB) Social Media Marketplace conference in New York yesterday and came back with these notable quotes.

“We will play well with the other social media platforms and will work with them as we already do for Twitter.” –Naveen Salvadurai, Co-Founder, foursquare [pictured]

The foursquare network now has 750,000 unique users who have “checked in” since the March 2009 launch.

“People love creating versions of themselves.” –Ian Schafer, CEO and Founder, interactive agency Deep Focus

The “Mad Men Yourself” avatar program developed before Season Three of AMC’s “Mad Men” led to over 600,000 avatars being created, and 3.3 million viewers tuned in to Season Three compared to 2 million for Season Two.

“Social media is not owned by one department but by the entire organization.” –Linda Cronin, Director of Media and Integrated Communications, North America, Coca Cola

The Coke Happiness Machine video has so far been viewed by more than 2 million people on YouTube.