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Posts Tagged ‘IBM’

Dining Goes Digital With a Mash-Up of IBM’s Watson and Bon Appetit

watson bon appetitIBM‘s Watson supercomputer and food magazine Bon Appetit have joined forces to create an app — “Chef Watson with Bon Appetit,” currently in beta — that finds new ways to mix and match foods based on 9,000 Bon Appetit recipes. Essentially, Watson consumed the recipe data and can now manipulate it into new flavors and concoctions.

“To come up with these creatively crafted cuisines, Watson uses Bon Appetit’s insights about ingredient pairings, cooking styles, and dishes and then mixes that with food chemistry, the psychology of people’s likes and dislikes, and regional and ethnic tastes,” reports CNET. “The idea is to help people discover new and flavorful recipes that are fine-tuned to make taste buds happy.”

Something like fennel-spiced baby back pork with a tangy apple-mustard sauce. Good grief. Sounds delish.

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Mediabistro Job Fair

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IBM Gets Aggressive in Countering Bridgestone Lawsuit

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In case you missed it (yeah right), The Healthcare.gov debacle just provided the entire world with a painful reminder of the challenges inherent in IT projects.

On that note, here’s an interesting case we missed last week: IBM, a company known for keeping its cards as close to its chest as possible, has gone all out to address a lawsuit filed by former partner Bridgestone Tires.

ZDNet calls it “PR finger pointing“, and it goes a little something like this: after hiring IBM to help install SAP software, Bridgestone blamed the company for a “failed” launch and sued for $600 million to cover “fraud” and other expenses.

In the wake of such accusations, IBM chose to go on the offensive, calling the claims “exaggerated, factually wrong and without merit” and writing that Bridgestone “failed to meet critical commitments upon which the performance of IBM’s obligations were predicated.”

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POLL: Should Publishers Use Editorial Staff to Create Sponsored Content?

How does one go about making sponsored content that doesn’t stick out like a sore thumb? A few bold publishers are answering that question by turning to their own in-house editorial teams to get the job done.

Mashable has been writing posts for sponsors for some time, but Ad Age points out a more interesting case study: Mental Floss founder Mangesh Hattikudur’s U.S. Open live-blog/trivia session post, sponsored by IBM.

Hattikudur notes that IBM did not approve the content before publishing—and he’d planned to cover the event regardless.

The point is that content created by a publisher’s editorial staff will feel more authentic and therefore bring more value to the sponsor as readers grow increasingly skeptical of advertorials.

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8 Tools to Help Companies Connect With Employees

Socrates, Circuit and Spotlight: you may find these sites while searching online, but you won’t be granted access. Unless, that is, you work at General Motors, Intel, or SunTrust Banks; these are intranet sites for those companies’ employees.

Intranets, proprietary social media platforms, mobile apps and rewards programs were on PRSA Connect13’s conference “employee social communications” agenda in New York on Tuesday, where corporate presenters ranging from industry leaders to resurgent companies shared case studies.

The following connection tips and tools aren’t new, but these companies, as well as SAS and IBM, found interesting ways to adapt them for employees.

1. Intranet: Circuit is Intel’s go-to platform, created to help employees follow company news and post related comments. Intel’s corporate initiatives director Melissa McVicker told attendees that employees use their personal pages to enter countdowns to their sabbaticals (which they earn every seven years).

2. Customized social media platforms: SAS maintains The Hub, hosted by SocialCast. Here employees join personal and work groups and give props to peers with a “thanks” feature. They’re also encouraged to submit ideas — and top-rated concepts make their way to R&D. CEO Jim Goodnight posts content, as do many employees. The Hub also serves as a real-time engagement platform: according to SAS internal communications manager Becky Graebe, two employees met, fell for each other and literally got engaged there.

3. Mobile apps: Intel introduced GoMyBenMobile, an app where its engineers and manufacturing employees have easy access to benefits information and company news without needing laptops.

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How Is IBM America’s ‘Greenest Company?’

After reading The New York Times expose about the incredible amounts of energy wasted in the data centers of “environmentally friendly” Internet juggernauts like Facebook and Google, we have to admit we’re a little surprised to learn that tech brands dominate Newsweek’s list of the “greenest” companies in America year after year.

This year, in fact, IBM and Hewlett-Packard retained the top two spots, followed by Sprint Nextel and Dell. We had to check our calendars: Is it 2012 or 1997?

How did IBM achieve its somewhat enviable position atop the green heap? We won’t get into Newsweek’s extensive methodology, but the report notes two particular projects: The Smarter Planet initiative helps IBM clients analyze their consumption of resources in order to make for more environmentally efficient businesses, but we’re more interested in the company’s Zurich Research Laboratory.

In 2008, the Swiss techies pioneered a “zero carbon emission data center” that works by redirecting the massive amounts of waste heat generated by all those buzzing hard drives and using it to regulate the temperatures of buildings and create a “municipal heating network”. Most importantly, the system uses the heat to more efficiently cool the chips themselves–so IBM truly recycles its own energy.

OK, that’s pretty cool.

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CMOs: We’re Not Prepared For Social Media

New IBM research drawing from 1,700 chief marketing officers from 64 countries and 19 industries shows that while top marketing execs are well aware of the major shift taking place via social media, a majority of them are unprepared to adress the new social media world.

According to the IBM Global CMO Study, while 56 percent of CMOs view social media as a key engagement channel, only 26 percent are tracking blogs, 42 percent are tracking third party reviews and 48 percent are tracking consumer reviews to help shape their marketing strategies. Read more

IBM, MTV Use Tech to Share Events With a Global Audience

In-person attendees are clearly not the only ones experiencing live events these days. Digital
executives from IBM and MTV described how their companies have used creativity and
technology to expand their exclusive events and reach a worldwide audience. They spoke at a
panel during Advertising Week on Tuesday in New York.

IBM had a lot riding on its THINK Forum since the company’s focus was “investing in building
the brand by offering the company’s vision for the future,” according to Ethan McCarty, their
global digital and social strategy leader.

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IBM’s Iwata Named Arthur Page Chair

IBM’s SVP of marketing and communications Jon Iwata has been elected chairman of the Arthur Page Society, effective January 1, 2012. Iwata is a trustee for the organization, received the Society’s Hall of Fame Award in 2009, and was on the team that published the group’s 2007 white paper on business in the 21st century called “The Authentic Enterprise.”

On a daily basis, Iwata handles marcomms, branding, and citizenship at IBM, leading the company’s “Smarter Planet” strategy. And he worked with Watson when he was on Jeopardy!

Iwata succeeds FedEx’s SVP of global comms Bill Margaritis.

Elise Eberwein, US Airways EVP of people, communications, and public affairs, and Wendi Strong, EVP of corp comms at USAA.

F-H Makes List of Top Companies for Female Executives

Fleishman-Hillard has made the National Association for Female Executives‘ (NAFE) list of “Top 50 Companies for Executive Women.” Others on the list include Aetna, Johnson & Johnson, IBM, and Wal-Mart. Among those on the list for top non-profits for executive women are the March of Dimes Foundation and the Moffitt Cancer Center.

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BP Falls Off List of Best Global Brands

bp oil bird.jpg To no one’s surprise, BP has fallen off the list of Interbrand‘s “100 Best Global Brands.” While BP’s issue is a unique disaster, the 11th annual ranking saw a number of companies suffer because of the economic crisis. Toyota, at number 11, also took a hit due to this year’s recall.

Interbrand’s methodology for the ranking includes three key factors: financial performance, role of the brand in purchasing decision, and strength of the brand for future earnings.

At number one for the 11th straight year is Coca-Cola. Technology brands continue to have a strong showing with IBM at number two, Microsoft at three, and Google at number four. HP cracked the top 10 for the first time at number 10 and Apple came in at number 17.

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