After it announced last week that it had acquired email/social media marketing tool iContact for $169 million, Vocus‘ stock took a steep fall, going from more than $22 on February 28 to about $14 on the 29th. The Motley Fool offered up a reason for the decline: “Not only is that a massive acquisition for a company of Vocus’ size, but shareholders also may have thought it a high price for a company that’s expected to reduce Vocus’ 2012 earnings.
“Investors cut more than 40 percent off Vocus’ stock price during the week,” the site added.
We asked Vocus for a comment on the drop. We got the following response from the company’s CFO Steve Vintz.