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Posts Tagged ‘iCrossing’

Roll Call: Robin Leedy & Associates and iCrossing

Robin Leedy & Associates has hired Jonathan Kreissman to its senior management team as vice president of client services. Kreissman joins RL&A with more than 13 years of delivering marketing, social media and PR results for clients in the HBA, consumer packaged goods, personal care, beauty, men’s grooming, retail and lifestyle categories. During his tenure at several notable NYC agencies, including Porter Novelli, Marina Maher Communications, and Bullfrog & Baum, he worked on many iconic brands. (Release)

The Hearst-owned iCrossing has promoted six-year vet Brian Powley to global president. Powley, who initially joined iCrossing in 2007 to manage the agency’s San Francisco office before taking on the role of chief client officer and subsequently president of its North American operations. Powley takes over for president/CEO Don Scales, who is leaving iCrossing after seven years at the helm. Prior to his joining iCrossing, which currently counts 18 global offices and clients including Beam, Coca-Cola, Pep Boys and FedEx, Powley held managing director positions on the West Coast at both MRM and what was then Modem Media. (Agency Spy)

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Social Media Week: Online and Offline Dating Find Chemistry Together

If Sex and the City taught us anything, it’s that New York City is romantically challenging for single women; they have better odds of finding a long-term companion in Silicon Valley than Silicon Alley. So it wasn’t surprising that Wednesday’s audience at Social Media Week New York’s event on digital dating was over three-quarters female.

The lively panel of online dating experts and relationship gurus showed no signs of post-Valentine’s Day advice burnout. Cosmopolitan executive editor Joyce Chang, serving as moderator, noted the vast scope of online dating: 40 million of America’s 54 million singles have tried it, and 20% of current couples met online. People spend more time being single these days, so online dating has evolved to meet their needs.

Now the practice has begun to merge with offline interaction as sites like Match.com host live events. How About We co-founder Brian Schechter  said, “It’s about humanizing the experience”. For E Jean Carroll, Elle magazine’s advice columnist and matchmaker, it’s always been about personal interaction (she also co-founded Tawkify.com and Walkify.com, which sets people up via phone or to go on walks together).

Startups and apps have been gaining more traction. IAC’s Match.com bought OK Cupid two years ago. The startup’s co-founder, Sam Yagan, described his site as “offering companionship via first dates”. Its recently launched Crazy Blind Date app generated buzz since it matches users and locations for twenty minute dating encounters. How About We, another popular site, provides a stream of dating activity options to connect users.

The panelists debated the challenges of online vs. offline dating using interesting stats:

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Roll Call: NASDAQ, Lewis PR, and More

Ryan Wells is joining the NASDAQ OMX Group as director of media relations on Monday, July 23. He was previously a manager at Burson-Marsteller and was with the firm nearly 2 1/2 years. The NASDAQ has been swimming in hot water over the problems with the Facebook IPO. We were in touch with NASDAQ for any comms developments in that area and — surprise! — no comment.

Stephen Corsi has joined Lewis PR as U.S. VP of digital marketing based in San Francisco. Corsi (pictured) has 18 years of experience and was most recently VP and MD of digital marketing agency iCrossing, where he worked with clients including GE and Mastercard.

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