Social@Ogilvy–a new Ogilvy & Mather practice created to connect the agency’s global social media experts and deliver solutions across all areas of business–appointed Peter Fasano as senior vice president and head of Social@Ogilvy Atlanta. Reporting to Ogilvy Public Relations (Ogilvy PR) Atlanta managing director Mickey Nall, Fasano leads a growing team dedicated to developing and implementing cutting-edge social business strategies and solutions for clients. (Release)

VPE Public Relations announced the hiring of Veronica Rodriguez as account director as the organization expands its East Coast operations. In her new role, Rodriguez will oversee the Verizon Wireless account and expand the agency’s business on the East Coast. She will be based in New York. Rodriguez previously served as a senior PR and social media manager at Hispanic PR and advertising agencies in New York. (PRWeek)

MillerCoors has appointed Rudy Rodriguez senior director for multicultural marketing. Mr. Rodriguez comes to MillerCoors from General Mills, where he spent nine years as director for multicultural marketing. According to a MillerCoors memo, Rodriguez will be responsible for “leading our multicultural team to acquire more volume and share among Hispanic, African-American and LGBT audiences.” (AdAge)

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