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Posts Tagged ‘ID PR’

Drake Fires PR Firm for ‘YOLO’ Mistakes

drake money

On his way to the club to make it rain with $73. YOLO, indeed.

Being the publicist of an idiot celebrity is nothing more than a logo and cash grab. Where’s the fulfillment in constantly being pressured to cover someone’s tracks because he or she can’t cover his or her mouth?

Take this fool, Drake.

Reports have come out via Billboard that Drake and ID-PR have parted ways because of the now infamous (and all-too-classy-response) Rolling Stone cover story that was to feature the doltish “singer/rapper” but instead this Philip Seymour Hoffman had to go take heroin and die. Hoffman gets the cover. Drake thought he was snubbed.

And the rest is after the jump (and there’s more where that came from)…

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Roll Call: American Airlines, B-M, Heineken, and More

Mayang Schreiber

American Airlines has named Andrew Backover VP of corporate communications. This is a global leadership position in which Backover will oversee American Airlines publishing, which produces American Way magazine, media relations, employee comms, social media, CSR, and consumer relations. Backover joined the airline in 2006 and was previously MD of corp comms.

Burson-Marsteller has named Mayang Schreiber CEO and market leader for the firm’s Indonesian operation. She will be based in the firm’s new Jakarta office reporting to Bob Pickard, president and CEO of the Asia-Pacific region. Schreiber joins from IndoPacific Edelman, where she was a VP. The previous CEO, Daisy Primayanti, left to pursue other interests, according to B-M’s press release.

Effective December 31, T. Daniel Tearno will step down from his daily role as SVP and chief corporate relations officer for Heineken USA. He will stay on as an adviser in areas including government relations and public policy. He has been with the company for 16 years.

Cari Ross has left ID PR after eight years with the company to launch her own firm. According to Deadline Hollywood, Ross will likely continue to rep her clients, which include Salma Hayek, Jennifer Connelly, and The Good Wife‘s Julianna Margulies.

A New Model for Celebrity PR

“She’s in your face and sure of herself, and she has no filter.”

This, from a profile in Thursday’s New York Times, is a description of ID PR founder and CEO Kelly Bush — who’s also referred to as an “Internet fixer,” “grizzly bear” and “tough customer,” among other (complimentary) things.

The piece explains that instead of serving as their clients’ gatekeepers, Bush and her team tackle the “Web-driven, 24-hour media culture” — that is, celebrity PR in the TMZ era — head-on: addressing controversy (and creating it, at times), playing “Internet fixer,” even managing actors’ careers. (Bush handles publicity for and manages clients including Ellen Page and Paul Reubens.)

Efforts such as these, the article contends, are changing entertainment publicity as we know it.

What do you think? Anyone else helping to shake up the business?

Weinstein Company Publicity Execs Join ID PR

<a company men.bmp Entertainment firm ID PR has announced a number of new hires and executive-level promotions. Among them, Dani Weinstein (no relation) and Sara Serlen, former PR executives at The Weinstein Company, have joined the firm as SVP and VP, respectively. They will continue to rep The Weinstein Company on a number of their titles and work on film release campaigns, including The Company Men, starring Ben Affleck and Tommy Lee Jones. Weinstein will work out of the New York office.

In addition, the firm has promoted Carrie Byalick, Jodi Gottlieb and BeBe Lerner to SVP positions. Also in New York, the firm has hired Randi Peck as a VP in entertainment and brand strategies and Rhett Usry as a senior publicist focused on music.

[Press release via Deadline Hollywood. Image from "The Company Men" via IMDB.]