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Posts Tagged ‘Iman’

Women at NBCU Event Focuses on Reaching the Female Hispanic Consumer

Caption after the jump.

“The Latino population are not immigrants. They’re here, right here, right now.”

So said Iman, the former fashion model, makeup mogul, The Fashion Show Ultimate Collection hostess, and keynote speaker at the latest Women at NBCU Power of the Purse breakfast. Today’s theme was “The New Majority: Marketing to the Multicultural Female Consumer,” however much of the time was spent talking specifically about the Hispanic female consumer, with the recent Census numbers certainly not far from anyone’s mind.

“Ethnic is outdated,” Iman, who is Somali, said towards the end of her speech. Rather, the key is to think about inclusion, presenting images and messaging that multicultural audiences can relate to. “The mothers now and young girls coming up will have the spending power and it’s all up for grabs.”

To that end, the panel discussion that followed discussed ways to succeed in grabbing some of that consumer power for your clients and brands.

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Roll Call: Zócalo Group, Ketchum, Voce, and More

Hugo Pérez has joined Zócalo Group as VP and account director of Hispanic marketing. He will lead the firm’s WOM and social media efforts targeting the Hispanic marketing. Pérez is a former journalist who has worked at NBC, CBS, MSNBC, and MSNBC.com. He also has comms experience, working with organizations including Mars, AstraZeneca Pharmaceuticals, and the Latin Grammys.

Marc Levy is joining Ketchum New York as SVP of insights and creative catalyst responsible for providing counsel to account teams as they develop client initiatives. Previously, Levy was EVP and U.S. creative director at Cohn & Wolfe. He also previously worked with Ketchum between 1995 and 2001 in the firm’s brand practice.

Christopher Barger will join Voce Communications as SVP of global programs beginning April 11. Most recently, he was director of global social media at GM. While at the auto company, he focused on social media content and community development and providing training to GM staffers. Ad Age has a Q&A with Barger here.

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