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Posts Tagged ‘IMRE’

Spin the Agencies of Record

IMRE was selected as AOR for five new clients in the home and building practice. The firm will raise awareness for American Silk Mills’ eco-friendly Sensuede textile; target homeowners with an integrated marketing campaign to build visibility for Kwikset security systems; support product launches and execute a media relations campaign for Pfister; execute PR and brand messaging to architects and contractors on behalf of Dryvit Sytems, an exterior insulation and finishing company; and perform trade show and online media work for furniture manufacturer Ekornes ASA.

LarsonO’Brien Marketing Group has also added three clients in the architectural space to its roster: Viracon, which sells glass products and durable coatings; Syntheon, an engineering design company; and American Hydrotech, which specializes in waterproofing and roofing products.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Roll Call: PepsiCo, Idea Grove, Weber Shandwick, and More

Jim Wilkinson has joined PepsiCo as EVP of communications, leading the company’s comms team. He’ll report directly to company CEO Indra Nooyi. Wilkinson joins from Brunswick Group where he had been a managing partner since 2009. He also previously served as Chief of Staff for U.S. Treasury Secretary Henry M. Paulson.

Former Weber Shandwick SVP Reg Rowe has joined Idea Grove as an SVP. He had been an SVP at Weber for seven years before his position (and others) was cut in February, according to PRWeek.

At Weber Shandwick, they’ve named Brooke Shepard executive creative director, leading the creative services team in Seattle. The position includes management of the video production and graphics teams as well as leading the strategy behind digital efforts. Shepard has worked with the firm’s technology and consumer teams for 15 years.

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Roll Call: Ogilvy, IMRE, DiGennaro, and More

Michael Frohlich has been named MD of Ogilvy PR U.K. He will continue as the regional consumer marketing head with the added day-to-day responsibility for the U.K. office. He’ll also sit on the firm’s U.K. board. Frohlich joined the firm in January 2012 from Bell Pottinger Group. [via]

Jeff Smokler has joined IMRE as SVP of the healthcare practice. He was previously SVP of healthcare public affairs at Weber Shandwick and once served as executive director of strategic comms of the Blue Cross Blue Shield Association.

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IMRE Rebrands Its Social Marketing Practice

IMRE has rebranded its social marketing practice and added to the number of industries that it serves.

The practice will now be called 5Loom, and it will continue to serve clients across the following industries: home and building, financial services, healthcare, and sports. It will now also work with clients across a variety of consumer industries.

The practice first launched in 2009 and offices are located in Raleigh, NC, Los Angeles, New York, and Baltimore. The practice offers services in strategic planning, launching social media programs and managing those campaigns, social CRM and other “specialty services,” and measurement and analysis. You can learn more about the practice here.

O’Dwyer’s Rankings Show 2011 Growth Among Independent Firms, IMRE Not Included

O’Dwyer’s has published the 2011 version of its independent PR firm rankings, with nearly half of the top 50 firms on the list showing double-digit growth.

Topping the list is Edelman, which is up 15.9 percent to $604.7 million in net fees for 2011. Rounding out the top three are APCO Worldwide with $120.7 million in net fees, up 6.4 percent; and Waggener Edstrom, up 3.5 percent from 2010 to $115.8 million in net fees. The full table is available here.

According to the feature story accompanying the table, 24 of the top 50 firms experienced double-digit gains with the biggest leap coming from Jones Public Affairs, a D.C.-based firm that was up 149 percent for the year to $4.2 million.

Absent from the list is IMRE, which previously raised objections to a request from O’Dwyer’s for an ad purchase of $3,000. In an email sent to us and included in that link, Jack O’Dwyer, the publisher and EIC on the site, said, “Firms that benefit from our rankings must support the $500,000 website on which the ranking reside[s].”

IMRE’s fees for the year would have placed them among the top 30 of the list.

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O’Dwyer’s: Buy Ads To Appear on Our Rankings List

O’Dwyer’s is currently working on its ranking of PR firms, requesting documents in order to list agencies according to net fees and other categories.

Maryland PR firm IMRE sent O’Dwyer’s its info to be included. According to emails PRNewser received from both O’Dwyer’s and the firm, IMRE was then asked to advertise with O’Dwyer’s. The firm agreed to a $600 ad package. O’Dwyer’s then told IMRE it would have to advertise at a higher rate to be on the list.

“Thanks for your entry and congratulations on your great year ($10 million) but it’s not going to be used if you’re only going to do $600 worth of business with us,” reads an email O’Dwyer’s sent to IMRE, which was then forwarded to PRNewser.

“You can’t go into an expensive restaurant with white tablecloths and just order a cup of coffee,” that same email goes on to say. “Firms that benefit from our rankings must support the $500,000 website on which the ranking reside[s].”

Instead, O’Dwyer’s wanted a $3,000 ad purchase.

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