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Posts Tagged ‘Inc. Magazine’

4 Points on the Perfect PR/Journalist Relationship

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First a fact: the debate over the nature of the perfect relationship between hacks and flacks is as old as both professions—and it will never really end.

On that note, we last heard from Ed Zitron of EZ-PR in this review of a Forbes‘ story on why journalists hate PR (his point, not the writer’s). Last week he published a piece in Inc. magazine elaborating on the topic under the headline “The Best PR-Reporter Relationships Are Selfless“. Let’s review his variations on this theme:

The best PR person serves as a “utility” for journalists rather than a nag who insists that a publication cover his or her client. Placing your client within a story, rather than forcing a story focused on your client, is the more valuable goal in the long run.

Other points:

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

‘Extra-Marital Dating Site’ Ashley Madison Loves Bad Publicity

When your business is a dating site with the tagline “Life is short. Have an affair“, you’re probably not too concerned with bad PR. In fact, you might just be the rare brand that thrives on the public’s hate–a brand like Ashley Madison, the world’s “premiere website for discreet connections” between people who are already married. Hmm…

We thought we’d take a brief moment to highlight a PR stunt completely in keeping with Ashley Madison’s brand ethos. In order to promote its services, the company took out a full-page ad in the Super Bowl insert section of today’s San Francisco Examiner. Here’s the visual:

Ashley Madison

Predictable “outrage” ensued–and Ashley Madison’s PR firm Bridge and Tunnel Communications capitalized on said outrage to promote its client via naive media outlets like yours truly. They even called the ad “X-rated” in press releases.

We certainly wouldn’t label this a classy move, but it is a solid PR strategy. Why?

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Why Startups Should Invest in PR

We’ve asked ourselves the question before: Should startup companies with shoestring budgets spend their crucial capital on public relations services?

Of course we always wanted to answer “yes”, but now we have some testimony to back that answer up. According to Ken Gaebler‘s recent PR Daily post, a PR investment “boosts a company’s chances of getting acquired”. He cites his own personal experience, writing that his own tech startup used PR services to help make the big sale–and that any emerging business that chooses to avoid PR firms could end up depressing the value of its own product.

Gaebler’s points:

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