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Posts Tagged ‘industry leaders’

The 5 Categories of Digital Friends for PR Professionals

digital friendsLast week, I was having a conversation about my peeps on Twitter.

“How did you get them all?” “What did you do to get their attention?” And possibly “Did you buy them a steak dinner?” And it got me thinking about the many reasons people like following others, as well as getting others to follow them.

While the top reason is ego…eh, influence, there are other aspects to offering reasons to get people to like your pictures or posts, or comment on your tweets. So, I began to audit my own Twitter account, which led to me this: PR folk making “digital” friends.

Are they real? Do they exist? Would they care if they met you IRL? Does any of this make sense? For the average PR pro, digital friends fall into five main categories (yes, it’s this week’s #5Things).

Where do you fall? Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

PR Is Dead! Long Live PR!

is-pr-dead

Depends on who you ask. Be prepared for a response. You’ve been warned.

Ever heard the oxymoronic exclamation, “The king is dead! Long live the king!”

Feels odd just writing it. The phrase comes from the 15th century when Charles VI (known as “Charles the Mad,” who died as king and his son took the reigns to a much maligned and ransacked France).

Le roi est mort, vive le roi!” 

“The king is dead” announces just that. “Long live the king!” refers to whomever is the shrew to take the throne — in this case, Charles VII. Family business and all. Whelp, this often misunderstood profession seems to suffer same fate every year. Some schmuck says, “PR is dead.” Followed by a hipster who says, “Uh … no, dude.”

That has happened already in 2014, so which person is correct?

Read more

Porter Novelli Names Karen Van Bergen CEO

Global PR leader Porter Novelli will make big changes in the New Year: Parent company Diversified Agency Services (DAS) just announced that Karen Van Bergen will serve as CEO, effective January 1st, 2013.

The position had been filled on an interim basis over the past six months by Michael Ramah, who will continue to serve as a member of Van Bergen’s New York-based executive committee.

Van Bergen moves into her new position as a veteran highly regarded by clients and peers within the industry. DAS president and CEO Dale Adams said: “Her innovative leadership style is one that prizes collaboration above all else, empowering teams to draw from the best possible resources – regardless of level or location – to deliver creative, business-building programs for clients.”

Just over a year ago, Van Bergen joined the agency as senior partner and managing director. Prior to accepting that role, Van Bergen spent three years working in an Amsterdam-based position as senior vice president/senior partner at Fleishmann-Hillard and global leader for OneVoice, an integrated offering serving Phillips Electronics under the Omnicom umbrella.

In other Porter Novelli news, Adam Snyder will join the firm as vice president of strategic planning. Snyder previously worked as digital and social strategy lead at Havas Worldwide.

Who Are the Most Powerful Entertainment Publicists?

This may come as a shock, but the most powerful PR folks in Tinseltown don’t work for the Church of Scientology.

Today Business Insider provides us with a fascinating list of the biggest names that you’ll never see on the big screen—and it turns out that Entourage was fairly accurate! (We mean this in terms of publicists being 24-7 workaholics who are always on call, not in terms of actors being talentless douchebags who make lots of money while doing very little work and facing no consequences for their consistently bad behavior.)

The people on this list earn their often-considerable salaries by working their asses off and thinking of their clients’ interests above all else; in other words, by being consummate PR professionals who understand very well that image is everything. They may be seen as low-key deal-makers, but here’s a telling quip: “When we asked each of the 20 publicists on our list for further information, almost every single one replied: ‘Who else is on the list?’” Always on the job, indeed.

The most interesting thing about the picks, which were based on client star power, work portfolios and insiders’ nominations, may be the variety of clients handled by various publicists–success clearly demands a keen understanding of pop culture in its various guises, from high to lowbrow and all things in between.

Some takeaways:

Read more