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Posts Tagged ‘infographic’

Was Spirit Airlines ‘State of Hate’ Report Really a #PRWin?

Break-Spirit-Airlines-2Few things in this world are universal.

There are some exceptions: gravity makes things fall-down-and-go-boom, holding your breath past turning purple isn’t smart, and eating every once in a while is good for the body.

Also: flying on Spirit Airlines sucks out loud.

Sure, the initial flight charges are nice, but once you get nickel-dimed, you may as well be flying first class on a private jet. So, if you were the PR person for this airline of piss and vinegar evocation, what would you do?

Embrace the hate? They did that, and it worked.

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Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!

STUDY (and not-so-Breaking-News): Digital Reporting On the Rise

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Yes, behind every online breaking news report is a homeless-looking hipster pushing the buttons.

Everyone, say it with me: “Digital Native News.

ICYMI: This is the future of journalism. Ask any reporter in print, broadcast, or online (obviously, there), and they will tell you the same thing. And although many journalists are unfortunately getting demotions and pink slips in their annual reviews, the Pew Research Center came out with this report about “The Growth in Digital Reporting.”

And the infographic after the jump is worth printing and pasting on your bulletin board.

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Social Media Facts You Might Not Know

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We’re all social media experts, right? Well, did you know that:

  • Canadians are the most active Facebook users
  • YouTube reaches more Americans aged 18-34 than any cable network
  • The number of tweets sent each day would fill a book 8,163 times longer than War and Peace

This visual, courtesy of the folks at Techinfographics via Smart Savvy Social, includes a few other factoids that might just surprise you on a Monday afternoon.

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STUDY: Social Media Users Are Disproportionately Female

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In another study confirming and expanding upon something we already knew, the listicle specialists at FinancesOnline found that women are more active and interactive on social in nearly every category—and that they will have the greatest influence over what shape the networks take next.

Some of the findings, based on data taken from Nielsen and the Pew Research Center, are actually a little surprising:

Women are more likely than men to interact with brands on social across all categories. They are:

  • 10% more likely to state their support
  • 6% more likely to make efforts to stay up to date on brands’ activities
  • 3% more likely to leave comments

They also get more of their news from social and use mobile devices at far higher rates than their male counterparts.

On the whole, the study is less interesting for confirming an impression than for elaborating on the details behind that impression. Infographic after the jump, of course…

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The 5 Types of Media Members You Meet at Events

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And now for something completely different: an infographic!

This one comes to you courtesy of Bizzabo, which AOR 5WPR describes as “the leading mobile networking app for conferences” specializing in integrating social into the event planning/attendance process.

Click through for their take on the different types of media folks you meet at the average event:

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