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Posts Tagged ‘Initiative’

Roll Call: Hill+Knowlton Strategies, 451 Marketing, Crafted, and More

Ipswich, MA based integrated digital agency, Crafted, has appointed Emma Plummer as PR Director. Emma will head up the company’s new offline public relations department, in recognition of the increasing need to combine digital communications with more traditional forms of marketing. With more than 12 years’ experience in PR, Emma brings with her a raft of clients from her own consultancy, which she ran prior to joining Crafted. In her time at Blue Poppy PR, Emma handled Crafted’s public relations for just under two years. (Release)

Karyn Martin has been promoted to the role of vice president at Boston, MA based 451 Marketing. As vice president, Karyn will continue to oversee strategy and management of integrated public relations campaigns for clients including The Yankee Candle Company, Hood Ice Cream, The Annie Selke Companies (Pine Cone Hill, Dash and Albert, Annie Selke Home, Fresh American Spaces), Netwatch, and Entertainment Cruises. (Release)

Hill+Knowlton Strategies announced today the appointment of Susan Thiele as U.S. healthcare practice leader, effective immediately. Thiele will continue to be based out of the firm’s New York office. Thiele has been with the H+K Strategies healthcare group for more than two years helping healthcare companies navigate the opportunities and challenges of an evolving communications landscape. She has deep expertise in building strategic communications platforms that include brand positioning, audience activation, stakeholder engagement, and crisis and issues management. Thiele has counseled numerous healthcare clients at H+K including Amgen, Merck and Otsuka Pharmaceuticals. (Release)

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Roll Call: Ketchum, Waggener Edstrom, Worldcom, and More

Ketchum has four new execs in its public affairs practice. Katie Conover joins as SVP. She was previously with Ogilvy PR for six years, where she last served as SVP in its public affairs practice. Joe Wagner joins as VP and group manager from GMMB where he focused on healthcare and public education. He was with the firm for seven years. Brian Hart is VP, group manager and senior strategist, going to Ketchum after serving as deputy chief of staff to former Sen. Sam Brownback (R-KS) and comms director to former Sen. Judd Gregg (R-NH). And Matthew Simmons joins as VP and account supervisor from Potomac Communications Group where he was a program manager handling daily account management.

Waggener Edstrom has hired Cheri Winterberg as VP of the firm’s technology practice and GM of its Austin office. Among her duties, she will oversee accounts handled out of the Austin office, including 3M and Toshiba Storage. She previously worked at her own firm, Winterberg PR.

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Roll Call: Microsoft, Alcoa, Lane PR, and More

Microsoft has a new SVP of consumer channels and the Central Marketing Group: Chris Capossela. Capossela replaces Mich Mathews, who announced last week that she would be stepping down. Capossela was previously the SVP of the Office division, which houses Office, SharePoint, and other product lines. In this role, he also oversaw the launches of Office 2007 and 2010. [via TechCrunch]

Dina Shapiro has been named director of marcomms and branding at Alcoa. She will lead marketing strategy across the country and around the world. She was most recently the SVP of brand strategy at Citibank. Shapiro has 18 years of marketing experience including work with advertising firms JWT and BBDO.

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