Edelman announced that Sonia Sroka has joined the firm as executive vice president and group head in the New York office, where she will provide expert counsel to clients across the Edelman portfolio in order to reach diverse multinational and multilingual audiences. Sroka will also participate in Edelman’s US Multicultural and Diversity Task Force.

PR Week recently named Sroka one of its “40 Under 40: Rising Stars”. In her previous role as a senior vice president at Porter Novelli, she established a multicultural marketing group with an emphasis on the burgeoning Hispanic market, managing global brands such as Procter & Gamble’s Gillette and Crest as well as Sony PlayStation, Hewlett Packard, Bayer, Microsoft and McDonald’s. (Release)

INK & ROSES announced that Amy Wein has joined the agency as senior vice president. Formerly SVP of PR and Social Influence at Mullen, Ms. Wein comes to the agency with 15 years’ experience developing strategic media and brand building campaigns. In her new role, Ms. Wein will be responsible for overseeing strategic planning and program development across several agency clients. Prior to joining INK & ROSES, Ms. Wein developed and executed campaigns across mass and prestige channels on behalf of L’Oreal, Avon, Proctor & Gamble, Henkel, Hain Celestial Personal Care, Johnson & Johnson and others.

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