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Posts Tagged ‘Insight Pharmaceuticals’

Pregnancy Test Creator e.p.t. Celebrates a Different Kind of ‘Labor’ Day

e.p.t, creator of the home pregnancy test, is putting a baby-centric spin on the upcoming holiday by taking advantage of the dual meaning of the word “labor” with their #MyLaborDay contest.

The promotion, geared toward celebrating women engaged in the ultimate labor of love, is Twitter-based. By tweeting the announcement of their families’ new additions (and a photo) @ept with the hashtag #MyLaborDay, new moms will be automatically entered to win one of five $500 “push presents.”

Considering the fact that late summer usually boasts particularly high birth rates, coupled with the timing of the aptly named holiday, we’re honestly a little surprised more pregnancy/baby brands haven’t used this clever spin. Read more

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Branding Win: Monistat Isn’t Afraid to Talk About Yeast Infections

When watching ads for “intimate” and “sanitary” products, you may notice a trend: while it’s perfectly OK to discuss erectile dysfunction and other problems exclusive to the male gender, distinctly feminine problems like menstruation, breast exams or the dreaded yeast infection don’t get a lot of attention. Ad and media execs tend to be “grossed out” and back away despite the fact that 3/4 of women experience candidiasis at some point in their lives–which means there’s a huge market for related products.

Here’s an example: each of the major networks refused to air this Ogilvy Kotex commercial because, according to Adweek, they just couldn’t handle the word “vagina.”

In this light, a recent survey sponsored by Monistat which found that most women still hold potentially serious misconceptions about these conditions makes more sense. So how can feminine health and hygiene brands truly connect and engage with audiences when big media says “we’d rather not?”

We recently had a chance to speak about the topic with Jennifer Moyer, VP of marketing for Monistat‘s parent brand Insight Pharmaceuticals, who had some very interesting insights.

Read more