e.p.t, creator of the home pregnancy test, is putting a baby-centric spin on the upcoming holiday by taking advantage of the dual meaning of the word “labor” with their #MyLaborDay contest.
The promotion, geared toward celebrating women engaged in the ultimate labor of love, is Twitter-based. By tweeting the announcement of their families’ new additions (and a photo) @ept with the hashtag #MyLaborDay, new moms will be automatically entered to win one of five $500 “push presents.”
Considering the fact that late summer usually boasts particularly high birth rates, coupled with the timing of the aptly named holiday, we’re honestly a little surprised more pregnancy/baby brands haven’t used this clever spin. Read more