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Posts Tagged ‘Instagram’

Ben & Jerry’s Shows Us How to Use Instagram

Instagram is pushing hard on the business front this week: first the company distributed a hard copy “how to advertise” handbook for a select few brands, then it released this accompanying video for those of us scared by blocks of text printed on a page.

The follow-up was this extremely informal Ben & Jerry’s case study on the Instagram tumblr page.

The how-tos are broad to say the least: establish a theme tied to your brand, add related hashtags to your images, encourage followers to “submit” their own and then “become the curator of [your] brand story” by sharing your favorites. Here’s the most useful line:

“…many [followers] compose their shots using the framing techniques modeled by the brand. One favorite: a shot of a cone or cup from the POV of the person about to enjoy it, with a fun backdrop that identifies where they are.”

It’s quite simply, really—just show them how to do it and they will. We would tell you whether the book goes into a little more detail, but no one sent us a copy. : (

Pizza Hut Joins OKCupid to Find ‘The One’

OkCupid | PizzaHutIf you were considering using an online compatibility service to help you find a date for Valentine’s Day, but are nervous you’ll end up with a dud, we have some good news for you; there’s at least one profile on OKCupid offering a companion that never disappoints–pizza!

Pizza Hut, in an aptly-timed effort to respond to the 10,000 social-media proposals it has apparently received from fans in 22 countries and every state except South Dakota over the past year (WTH, South Dakota?), has created a proposal-themed promotion via its very own account on OKCupid.

The brand’s “Self-Summary” reads as follows:

“Every day, fans tweet marriage proposals at @pizzahut. We’re flattered, and we’re into it.

But in our 55 years waiting for The One, we’d always pictured the big moment to be a little more… Great.

So we’re ready to find that someone to be involved in the Greatest Proposal Ever. We’re looking for someone who brings outrageous enthusiasm to the everyday moments; the one with a zany sense of adventure and a rad personality.

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More Brands Using Instagram Messaging for Promos

Back when Instagram‘s direct messaging feature launched in December, we wondered how brands might use it before GAP swooped in to provide us with the first example.

This week Aquafina showed us another way by using DM to message fans and spread awareness of its new “Flavor Splash” product with the help of a celebrity partner.

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Is this a trend in the making, or what?

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Hard Work Pays Off in the End for New Spokeswoman Jen Selter

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In this week’s most important non-Super Bowl story that we somehow missed, Instagram “belfie” phenom Jen Selter signed an endorsement deal before the ink even dried on her agency contract.

Page Six broke the news that the 20-year-old New York workout fanatic, whose previous job description seems to have been “gym rat”, signed with The Legacy Agency, known for managing big-name athletes, broadcasters and other sports personalities.

The entire Internet proceeded to go butt-pun crazy, of course; The New York Post wins as usual with “Jen Selter’s butt is huge right now.

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When Do Tech Updates and ‘Product’ Launches Deserve Their Own Press Events?

Good question.

You’ve probably already noticed that Facebook got plenty of media attention and a nice big stock bounce after timing the “Paper” announcement to coincide with its impressive Q4 earnings report. But as a certain friend of the site said, Zuckerberg could score headlines for installing new urinals in his office.

Facebook is not quite like any other brand, and of course events ultimately serve to impress multiple parties: journalists, stakeholders, advertisers and—indirectly—the general public.

The question: when is an announcement from an established tech company important enough to justify its own press event? Did Instagram Direct really deserve a “share a moment” night?

More Nightclubs Banning Photos Now (Thanks, Instagram)

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It’s been almost a year since we posted on a new trend in upscale restaurants “cracking down” on Instagrammers, and now nightclubs seem to want in on the photo-free act as well.

It’s easy to see why certain famous fans of dancing and drinking wouldn’t want random people to capture unflattering images of them covered in their own sweat and tequila, but last week The New York Times told us that this movement is really all about “silencing the P.R. machinery that hums through New York’s top clubs.”

Huh. You don’t say.

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There’s a Dead Frog in Your Salad, Courtesy of Pret a Manger

We knew that the French ate some funny things, but we didn’t think the very dead frog captured in this Instagram by Wall Street Journal digital features editor Kathryn Lurie at lunch today would be one of them.

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Pret a Manger seems to be pretty good at responding to customer service complaints on Twitter, but as of this post they’ve yet to address the amphibian in the room because, wow, what do you even say about a thing like that except “please stop sharing it with all your journalist friends?”

(H/T Joe Coscarelli)

New Sharing App Looks to Out-Snap the Competition

backpeddle3The week of big announcements about Twitter and Instagram’s new direct messaging pic share features would be a sensible time to announce the release of a new app from a company looking to share a spotlight that will burn out quicker than a Snapchat selfie.

Meet Backpeddle, a new app “that allows 30 seconds of video or audio plus text messaging.”

Its differentiator is the ability to, in the words of the company’s tagline, “Take back control of your social media” by “backpeddling” on questionable decisions.

What does that mean, exactly?

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GAP Creates First Instagram Direct Message Promo

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Today we wondered whether Instagram‘s new “direct messaging” feature would be a valuable promo tool for brands, and we’re all about to find out. Here, via GAP, is what looks a whole lot like the first related contest.

Seems the first 15 followers to comment on the What I Wore Today post won a denim GAP tablet case. The number comes from the service itself, which allows users to send “private” images to as many as 15 others at once.

GAP denies creating the campaign explicitly to win press attention, but come on.

We expect related contests to quickly grow much more elaborate.

(H/T Fashionista)

Will Instagram’s New Messaging Service Be a Useful Promo Tool?

In a direct attempt to fight off challengers like Snapchat, Instagram announced today that it would launch a new “direct messaging” service that allows users to send pics to one another. New York mag’s Kevin Roose writes that it means you can now “annoy specific, targeted friends with your brunch Instagrams“, but there might be a little more to it than that.

The feature would have been its own app, but parent company Facebook wanted to empower users to share images, aka “moments”, without adding them to the main feed or downloading any completely new apps. Our first thought was that we could use the new feature to send this image of a perfectly named but sadly defunct local business to the very few people who would appreciate it.

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But then we realized that everyone loves I Want a Breast Pump, because “It’s Doubley Good!!!

Seriously, though…

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