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Posts Tagged ‘Instagram’

When Do Tech Updates and ‘Product’ Launches Deserve Their Own Press Events?

Good question.

You’ve probably already noticed that Facebook got plenty of media attention and a nice big stock bounce after timing the “Paper” announcement to coincide with its impressive Q4 earnings report. But as a certain friend of the site said, Zuckerberg could score headlines for installing new urinals in his office.

Facebook is not quite like any other brand, and of course events ultimately serve to impress multiple parties: journalists, stakeholders, advertisers and—indirectly—the general public.

The question: when is an announcement from an established tech company important enough to justify its own press event? Did Instagram Direct really deserve a “share a moment” night?

More Nightclubs Banning Photos Now (Thanks, Instagram)

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It’s been almost a year since we posted on a new trend in upscale restaurants “cracking down” on Instagrammers, and now nightclubs seem to want in on the photo-free act as well.

It’s easy to see why certain famous fans of dancing and drinking wouldn’t want random people to capture unflattering images of them covered in their own sweat and tequila, but last week The New York Times told us that this movement is really all about “silencing the P.R. machinery that hums through New York’s top clubs.”

Huh. You don’t say.

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There’s a Dead Frog in Your Salad, Courtesy of Pret a Manger

We knew that the French ate some funny things, but we didn’t think the very dead frog captured in this Instagram by Wall Street Journal digital features editor Kathryn Lurie at lunch today would be one of them.

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Pret a Manger seems to be pretty good at responding to customer service complaints on Twitter, but as of this post they’ve yet to address the amphibian in the room because, wow, what do you even say about a thing like that except “please stop sharing it with all your journalist friends?”

(H/T Joe Coscarelli)

New Sharing App Looks to Out-Snap the Competition

backpeddle3The week of big announcements about Twitter and Instagram’s new direct messaging pic share features would be a sensible time to announce the release of a new app from a company looking to share a spotlight that will burn out quicker than a Snapchat selfie.

Meet Backpeddle, a new app “that allows 30 seconds of video or audio plus text messaging.”

Its differentiator is the ability to, in the words of the company’s tagline, “Take back control of your social media” by “backpeddling” on questionable decisions.

What does that mean, exactly?

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GAP Creates First Instagram Direct Message Promo

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Today we wondered whether Instagram‘s new “direct messaging” feature would be a valuable promo tool for brands, and we’re all about to find out. Here, via GAP, is what looks a whole lot like the first related contest.

Seems the first 15 followers to comment on the What I Wore Today post won a denim GAP tablet case. The number comes from the service itself, which allows users to send “private” images to as many as 15 others at once.

GAP denies creating the campaign explicitly to win press attention, but come on.

We expect related contests to quickly grow much more elaborate.

(H/T Fashionista)

Will Instagram’s New Messaging Service Be a Useful Promo Tool?

In a direct attempt to fight off challengers like Snapchat, Instagram announced today that it would launch a new “direct messaging” service that allows users to send pics to one another. New York mag’s Kevin Roose writes that it means you can now “annoy specific, targeted friends with your brunch Instagrams“, but there might be a little more to it than that.

The feature would have been its own app, but parent company Facebook wanted to empower users to share images, aka “moments”, without adding them to the main feed or downloading any completely new apps. Our first thought was that we could use the new feature to send this image of a perfectly named but sadly defunct local business to the very few people who would appreciate it.

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But then we realized that everyone loves I Want a Breast Pump, because “It’s Doubley Good!!!

Seriously, though…

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AP Apologizes for Using Fake Vin Diesel Quote in Paul Walker Obit

These are the challenges of modern-day PR. The Associated Press issued an apology and a correction today after Vin Diesel‘s publicist called to let them know that a quote about Paul Walker that supposedly appeared on his Instagram account was, in fact, not a real quote at all. Here’s the source:

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We can see how they got confused—the username does read “theREALvindiesel”, doesn’t it?

Well, we should say did read. Both the Instagram account and the related “REAL” Twitter feed have been suspended for, you know, impersonating a famous person. As annoying as the task of correcting such mistakes must be, we have a feeling it will only grow more common for celebrity publicists in the years to come.

Question, because we’re a little naive: why would anyone do this?

Instagram Is Ruining Your Appetite

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It’s true! Science has confirmed what many of us strongly suspected: the pleasure you take from eating isn’t quite as great if you look at pictures of that food before you dig in.

Instagram literally spoils your appetite.

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Airlines Now Want You to Instagram Your Flight

Instagram users: what’s a more obvious photo subject than your brunch, your baby, your half-drunk friends or the landscape near your house at sunset? Apparently the answer is “views from a plane”, because today Digiday tells us that two airlines saw a big marketing opportunity in new FAA regulations allowing for the use of portable devices throughout every flight.

Delta and JetBlue are both promoting the hashtag #below10Kfeet, the point being that pics taken below the clouds are a hell of a lot more interesting—and now you don’t have to wait until the plane hits the 10K mark to break out the iPhone.

Delta went more aggressive out of the gate, turning the tag into a contest in which the best photographer will win two first-class tickets to anywhere within the US. But we prefer JetBlue’s way of showing us why the development matters:

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It’s true! But don’t you dare try to raise the price on window seats…

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Should Instagram Let Fashion Bloggers Link to Sales Sites?

shutterstock_158730779Just as the first Instagram ad hit us in the form of a Michael Kors watch, many of the fashion bloggers who provide so much of the platform’s content asked “Wait, why can’t I do that?

PR may be asking the same question: why does Instagram still prohibit users from including links so followers can buy the products they highlight? It would make the give-and-take between designers and bloggers even more significant.

CEO Kevin Systrom told London Fashion Week attendees that he could see his company becoming a fashion commerce platform at some point, nothing that it’s already a great marketing tool for fashion brands—but then he waffled a bit. Here’s a key quote:

“If Instagram were full of commerce and there were ‘Buy now!’ links everywhere and that’s all you ever had, I don’t think it would get to the true spirit of communication.”

So Systrom sees Instagram as a comms tool rather than a sales tool but clearly allows for some flexibility on what he calls “the balance” between art and commerce. We get it, but we have a feeling that all four parties involved in the fashion chain would disagree: the shoppers, the bloggers, the brands and the firms representing them.

And yes, the guy is already rich—but don’t tell us he’s not jealous of Pinterest‘s ability to separate people from their money…

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