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Posts Tagged ‘Institute for Public Relations’

University of Maryland PR Students to Run Lecture Series Event

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Here’s a great one that we missed last week: as more industry organizations continue to partner with schools in the interest of teaching young people the hands-on, real-world applications of the public relations skill set, The University of Maryland‘s PR department has put event management responsibilities into its students’ hands.

This is no small get-together, either: it’s the Sixth Annual Grunig Lecture Series, set to take place on October 30th. Organized by the Institute for Public Relations and the Council of Public Relations Firms, it will feature Fleishman-Hilliard president/CEO and CPR chair Dave Senay leading a series of conversations on the theme “Ethics As Culture”—and it will all be managed by a group of 10 university PR majors who go by “the Grunig team.”

As one senior puts it:

“I’m receiving three credits for this, but we’re also setting the precedent for as long as the series continues. Everyone will be learning from our mistakes.”

Event organizer and UM communications chair Elizabeth Toth says “It is important to our students to learn how to apply what they learn in the classroom”, and we agree: could there be a better way to utilize the real-world skills you’ve accumulated while earning credit at the same time?

*Image via The University of Maryland

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

The Institute for Public Relations Wants Your Best Social Media Studies

Got research? Enjoy a little healthy competition? Last week, the Institute for Public Relations issued a challenge to PR pros well-versed in social media practices: choose the tenth study in the organization’s “Top 10 Social Media Articles Important to Public Relations from the First Half of 2013” list.

Everyone likes research, and based on the email pitches we receive every day we can guarantee you that there’s no shortage of social media analysis (or related infographics) floating around.

So far the list includes everything from Edelman‘s Global Entertainment Study to general studies on marketing practices and Pew‘s latest social demographics report. PR pros from firms like Weber Shandwick and Ogilvy have already nominated their own studies in the comments. Do you have another to share?

Do We Need Universal Standards for Measuring Success in PR?

The art (and it is an art) of measuring success for clients has long been a challenge for PR firms. In the era of “Big Data”, most industry veterans agree that metrics, otherwise known as “numbers”, are more important than ever–and that the PR business needs to continually work on improving the ways we show clients the true value of our work.

A recent Council of Public Relations Firms blog post by vice president of research and development David Geddes proposes the creation and adoption of industry-wide measurement standards. When every firm has a different way of measuring success, clients understandably get a little frustrated: how can they compare and contrast individual campaigns?

Geddes and his group, The Coalition for Public Relations Research Standards, brought together various industry organizations including the Council of Public Relations Firms, Institute for Public Relations, PRSA, Global Alliance, and AMEC to try and tackle the project. They also organized a panel of big-name clients like McDonald’s, General Electric and more to review the results of their efforts and determine, as PR customers, whether the standards are relevant and “usable.”

Their goal: come up with universal ways to show that projects involving social media, traditional media and even ethics are really working for clients.

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Interview with New Weber Shandwick CEO Andy Polansky

Andy Polansky, CEO Weber ShandwickLast week the Interpublic Group announced the promotion of PR firm Weber Shandwick‘s former president, Andy Polansky, to the position of CEO. Polanksy had served as president of Weber Shandwick since 2004; he replaced outgoing CEO Harris Diamond (who in turn became chairman and CEO of “ad agency network” McCann Worldgroup).

Polansky has worked for Shandwick and its predecessor firms in various capacities for approximately 30 years; he is a member of the Arthur W. Page Society who currently sits on the Board of Trustees for the Institute for Public Relations, and he has also served as chairman of the Council of PR Firms for the past two years.

On Friday we had the opportunity to get Polanksy’s thoughts on a changing PR industry; we’ve reprinted our exchange below.

Could you briefly describe the changes you’ve seen affecting Weber Shandwick and the PR industry at large during your time with the firm?

I’ve been with Weber Shandwick and its predecessor firms for nearly 30 years, so of course the change has been quite dramatic! Over the past few years we’ve seen significant shifts in how people consume and share information. We’ve also seen a heightened focus on the changing context of go-to-market approaches, with public policy and reputation considerations now playing a larger role in how organizations shape strategies. Public relations firms increasingly play a lead role in the fast-changing environment. It’s an exciting time to be in this business.

There seems to be a consensus around social media and the data/analytics explosion exerting a great influence on the PR industry of the future. What is your take on this subject?

Social media’s rise has transformed our industry, as companies focus on new ways to engage with their customers.  Whether you’re a B2B company, dealing with a reputational issue or crisis or launching a new consumer product, social media is front and center – a nexus for everything we consider now for any type of communications program. There has been an explosion of data available to formulate insights, to inform strategy, and to create pathways to breakthrough creative thinking.

How do you see the relationship between PR, marketing and advertising changing?

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Coalition for PR Research Standards Has A Few Standards to Share

The Coalition for PR Research Standards — the group composed of the Institute for Public Relations (IPR), Council of PR Firms, the Public Relations Society of America, the International Association for Measurement and Evaluation of Communication (AMEC), and the Global Alliance for PR and Communication Management — has released two papers that offer recommendations for metrics and ethics for the PR industry. Both papers are part of the Coalition’s ongoing work towards a set of industry standards, and both are open for comment on the IPR website.

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Roll Call: JeffreyGroup, Novartis, Viacom, and More

JeffreyGroup, which focuses on efforts targeting Latin audiences, has named Claudia Mejia-Haffner MD of the firm’s New York office and head of the U.S. Hispanic practice. She’ll manage a roster of clients including Clorox, Jose Cuervo, T-Mobile, and Fox Hispanic Media. Mejia-Haffner was previously VP of Axis, the IPG firm targeting Hispanic and African-American audiences and has served as a VP at Hill+Knowlton Strategies.

Michele Galen has been named the head of communications at pharmaceutical giant Novartis. She was previously VP and global head of comms and advocacy for the company, based in Basel, Switzerland. She joined the company in 2001.

Viacom Entertainment Group has promoted Tim Bruno to SVP of event production, talent development, and studio relations. Bruno will add production duties to a number of awards shows and events to his list of duties and will continue to lead talent development and motion picture studio relations. Viacom Group brands include Comedy Central, Spike TV, and TV Land.

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IPR and Partners To Devise New Measurement Standards

The Institute for Public Relations has teamed with the Council of PR Firms, the Public Relations Society of America, the International Association for Measurement and Evaluation of Communication (AMEC), and the Global Alliance for PR and Communication Management to create a series of standards and best practices for PR measurement and research.

According to the IPR, the coalition will each tap agencies, clients, and others to come up with a set of standards that will be used voluntarily to analyze traditional media efforts, social media work, and corporate communications efforts.

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Roll Call: Kaplow, WE’s Global Alliance Network, Edelman, and More

David Richeson has been appointed SVP in Kaplow‘s K:Drive digital media practice, overseeing the firm’s consumer tech business. He was previously at Porter Novelli where he lead the digital and global PR for the Gillette brand.

Waggener Edstrom has added three firms to its Global Alliance Network. Square Gold PR & Marketing and Brand Associates join the network in Kenya. And cabinet DN joins the Network in Brussels. There are now a total of 26 affiliates serving 80 markets in WE’s Global Alliance Network.

Edelman‘s Rebecca Slotnick has relocated to Shanghai where she’ll build the firm’s healthcare offering in China as senior director. She previously spent seven years in the agency’s New York office working in the health and corporate & public affairs practices. She was most recently working with global pharmaceutical companies on both internal and external relations.

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