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Posts Tagged ‘InStyle’

Kate Hudson Can Thank the Edit Team for This PR Fail

instyle_kate_hudson_tallGood PR is tough work: its often thankless hours are usually spent for another’s glory. There’s the client’s win, of course, but also bragging rights for the journo or outlet that snatched the juicy cover story from its competitors.

We don’t need the credit, but perhaps a little respect for our craft would be nice.

PRNewsers, consider the following situation and ask yourself how a seasoned publicist would have handled it differently.

InStyle ran a cover story about Kate Hudson in its July issue without plugging her new release. Definitely an “oops!” for InStyle, which counts on maintaining good relationships with the celebrity publicists who bring them their cover stars, but was it an “oops!” that demanded a correction?

As reported by AdAge, InStyle’s editors thought so:

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Oh Hi: We Threw a Party This Week!

Big thanks to all who came out to our party at the Empire Room on Tuesday night! We greatly appreciated you all showing up to have a couple of drinks, trade business cards, look for new career opportunities and listen politely as your host tested his latest, lamest jokes. Apologies to anyone who wasn’t able to get in (we are popular for some reason) and a special thank you to the folks at Horn Group for sponsoring and organizing a great event. Here are some pictures:

Attendees getting their network on…

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5 Tips for Social Media Event Planning and Activation

Today we bring you a guest post courtesy of Cara Kleinhaut, founder of award-winning event creative, production and design agency Caravents. In the last few weeks alone, Caravents has organized and promoted events ranging from the Essence Black Women of Hollywood pre-Oscar week luncheon to InStyle‘s annual Golden Globes beauty lounge, the Playboy Superbowl party in New Orleans and a D.C. inauguration event sponsored by Target.

Here Cara presents 5 best practices and two case studies in effective social media event promotion and “activation.”

5 Best Practices for Social Media Activation at Big Events

  • Create a short, easy event hashtag. Be fun, relevant and clever when coming up with the hashtag. (Example: #MLKDay2013)
  • Showcase @handles and #hashtags prominently throughout the event on all printed materials, signage, screens, etc. This will make it easy for people to talk about your event on social media.

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Revolving Door: Trust in Media, Perez Hilton, Meredith, and More

We omitted last week’s usual Thursday Revolving Door column, so we present a special Monday edition. We’ll be back to our regularly scheduled articles this Thursday.

A Gallup poll found that 55 percent of Americans have little or no trust in the media, and 77 percent of respondents to a Pew survey said media outlets “tend to favor one side.” But the Pew poll found that only 39 percent of Americans have little or no trust for media. Pew also recently found that local news is a major info source for many.

TechCrunch founder Michael Arrington has already launched a new blog, Uncrunched, where he says he’ll be doing “the same thing I’ve been doing since 2005.” His first post, which simply read “Here I am,” has 512 comments. You’ll remember that Arrington ran into issues when his venture capital fund Crunchfund was announced. He officially left AOL a couple of weeks ago.

Speaking of TechCrunch, Paul Carr, the TC writer who fired off a resignation post recently, is launching a new company backed by Zappos CEO Tony Hsieh and Michael Arrington, Business Insider reports. Sources tell BI that the company will focus on media and technology.

Perez Hilton’s family-focused blog (reallyPerezitos has launched.

Staffers from both editorial and marketing have left Meredith.

Click through for more of the latest media changes.

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Revolving Door: More Murdoch News, An ‘InStyle’ App, and More

Sources  in the know are murmuring about the possibility that James Murdoch will step out of the picture at News Corp. During his appearance on the earnings conference call last week, Rupert Murdoch said COO Chase Carey was his right-hand man, seeding the idea that Murdoch is not next in line to the top. News Corp. denies this. Arrests related to the phone hacking scandal continue and a letter has surfaced indicating that those in charge knew hacking was happening. [via Reuters]

InStyle has launched a mobile pop-up store for iPhone and Android users. [via Mashable]

The Huffington Post re-introduces Stylist.com. But AOL is still having issues.

Speaking of The Huffington Post, they’ve got a big update on Capital New York, a New York-centric site that’s got new reporters and funding.

And PRWeek is looking for a new news editor.

Click through for more news you can use about changes in the media.

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