The Coalition for PR Research Standards — the group composed of the Institute for Public Relations (IPR), Council of PR Firms, the Public Relations Society of America, the International Association for Measurement and Evaluation of Communication (AMEC), and the Global Alliance for PR and Communication Management — has released two papers that offer recommendations for metrics and ethics for the PR industry. Both papers are part of the Coalition’s ongoing work towards a set of industry standards, and both are open for comment on the IPR website.
Posts Tagged ‘International Association for Measurement and Evaluation of Communication’
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The Institute for Public Relations has teamed with the Council of PR Firms, the Public Relations Society of America, the International Association for Measurement and Evaluation of Communication (AMEC), and the Global Alliance for PR and Communication Management to create a series of standards and best practices for PR measurement and research.
According to the IPR, the coalition will each tap agencies, clients, and others to come up with a set of standards that will be used voluntarily to analyze traditional media efforts, social media work, and corporate communications efforts.
The Public Relations Society of America (PRSA) and the International Association for Measurement and Evaluation of Communication (AMEC) have partnered in the hopes of accelerating the process of standardizing PR measurement.
The two organizations will host events with research experts to build upon the Barcelona Principles, which were unveiled this summer. “The goal will be to lead the development of tangible metrics and approaches for public relations measurement and the achievement of broad industry consensus on them,” the press release announcing the partnership says.
The first meeting, “PR Measurement Metrics – From Concept to Implementation Reality,” will take place in London on November 17 and will be hosted by David Rockland, CEO and partner at Ketchum Pleon Change and Global Research, New York. The first hour of the conference will be available via free webinar.