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Posts Tagged ‘International Association of Business Communicators (IABC)’

New Audi Tool Is Like a GPS for Its Reputation

The Audi.360 has a dashboard, but it’s not a new car model. It’s their digital tool for managing their reputation, and it runs 24/7. Audi uses it to track not only their media coverage but also the reputations of their CEO, board members, and their main competitors, BMW and Mercedes Benz.

Judith Piesbergen, from Audi’s issues and reputation management team, detailed Audi’s process for monitoring its reputation worldwide while speaking at the Global Strategic Communication & Measurement Conference hosted by International Association of Business Communicators and Prime Research in New York on Thursday.

The company identified seven key factors that drive its reputation: including management, strategy, financial performance, products and services, social responsibility, appeal as an employer, and ecological responsibility. Audi also benchmarks these measures versus its two key competitors. With so many variables, Prime Research developed the 360 tool to manage the information flow, and it provides real-time information by country and time frame.

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Roll Call: Taylor, IABC, MSLGroup, and More

Katina Scott has been appointed VP, brand planning director of  the marcomms and branding firm Taylor. Scott will work with P&G, Novartis, and she’ll work with fellow VP, brand planning director Michelle Leo on brand planning across Taylor’s offices. Scott has previously worked with a number of companies including Euro RSCG and Kaplan Thaler Group.

Julie Freeman is stepping down as president of the International Association of Business Communicators (IABC) after a decade filling the role. The organization is searching for a replacement and aims to have a selection by year’s end. [via Ragan.com]

MSLGroup‘s Boston office has a new MD. Meghan Gross has been charged with building the firm’s business in the New England region. She was previously the director of comms for the law firm Foley Hoag LLP. She replaces Ed Cafasso. [via PRWeek]

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