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Posts Tagged ‘iPad’

Pinterest Pushes Ahead with New Mobile Apps

Digital scrapbooking site Pinterest, which made headlines last week by dropping its invitation-only status, stepped up its mobile game today with the announcement of new tablet apps for the iPad and Android (available for free download here).Today’s rollout also includes an updated version of the Pinterest iPhone app, which is already a big winner.

The site is a natural fit for the world of tablets because larger screens allow for a more immersive visual experience—trust us, your homemade cupcakes will look even more delicious when they’re eight inches wide.

Note: the app should also be available to Kindle Fire users later this week.

So who’s rushing to download these new toys? Will they change the way you approach Pinterest?

Print Mags Are Back on Top…of Pinterest

So...heavy...You may have heard the news that the public’s long, sordid love affair with print magazines — those prime drivers of the recycling/waste management industry — has come to an end. And yet, scruffy upstarts like Martha Stewart Living, Real Simple and Better Homes and Gardens seem to have gained a new lease on life by way of a fancy new social media site called Pinterest. Sound familiar?

Let’s review the numbers: Social media analytics experts ZoomSphere tell us that print mags occupy at least 15 of the top 50 spots in the fast-growing Pinterest brand hierarchy, with Real Simple currently sitting pretty at number 3. How do they do it? Visualization. These magazines’ art directors know the game and play it well; anyone who has ever read a Real Simple recipe on an iPad can confirm that it’s a lovely, eminently shareable thing.

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Elevator Pitch: Storyville Wants to Do for Short Stories What iTunes Did for Music

In the latest episode of mediabistroTV’s “Elevator Pitch,” host Alan Meckler meets with Storyville co-founder Paul Vidich. Storyville is a mobile app for short stories that connects readers and authors.  A former music executive, Vidich helped Steve Jobs bring music singles to iTunes. He hopes Storyville will do for the short story what iTunes did for the single.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Also, find out who’s hiring on the Mediabistro job board.

Tech RoundUp: New iPads Sell Like Crazy, Stringfly Offers Rewards

Apple has tons of cash. That’s the big takeaway from these stories, which go into detail about the company’s plans to start paying a quarterly dividend after July 1. It will also start a three-year repurchase plan September 30. Add to that the stunning success of the iPad debut on Friday. Judging by the 300 people lined up at San Francisco’s Stockton Street Apple store and similar scenes around the country, Apple fanatics were at it again. Pre-orders reduced the first-day chaos this time around. Company CEO Tim Cook hasn’t said how many iPads were sold (he held a conference call this morning to announce the dividend), but there were hints that it set a record. (*Update: Apple says it sold more than three million iPads over the weekend.)

For mystery shoppers, citizen journalists and other engaged consumers, Engagement Media Technologies has launched Stringfly – as in, stringers on the fly – a free app that allows people to submit content for rewards. For example, take a photo of a display inside a local Starbucks and get a coupon for a free latte. Big-name partners have not yet been announced.

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Pump Up Your Pics for the New iPad, and Other News from the Unveiling

The latest iteration of the iPad tablet was unveiled yesterday and the big story was the “retina” screen, one that’s so precise the eye can’t see the pixels. The science behind this hi-tech screen is described here. Already, iBooks and iTunes University have undergone upgrades to take advantage of the clarity of this new screen. Apple says it’s “the best display ever made for a mobile device.”

PRs have been beefing up their mobile know-how and capabilities for some time now. Mobile is kicking into high gear and a new Apple product only pushes things along even faster. In the age of Pinterest, Instagram, and Web video, you have to make sure your content is top notch to take advantage of these digital technologies. Popular Science breaks down some of the issues that magazine and newspaper apps will have with upgrades. Some of the same issues could apply to what you’re working on.

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The New iPad is Probably/Maybe Going To Be Unveiled March 7

Let the frenzy begin.

Invites have gone out for a “special event” hosted by Apple in San Francisco on March 7 and there’s gleeful speculation that the iPad 3 will be revealed. Rumors and alleged “leaked peeks” of the new gadget have already gotten out with many thinking that this will be an iPhone 4S-style announcement: lots of tech changes inside but few changes on the outside. The Huffington Post says 4G compatibility and changes to the screen will be the big updates.

Despite the lukewarm reception, the iPhone 4S helped Apple top the list of smartphone vendors in Q4 2011. However, pricing became an issue after the introduction of the very affordable Amazon Fire. So perhaps it’s the price tag on whatever is revealed that everyone should really be keeping an eye on.

5 Things You Need to Know This Week: Amazon’s iPad, Putin’s Pecs, and Romney’s E. Coli Problem

In this week’s episode of “5 Things You Need to Know This Week,” we unveil our new tablet device (which many of my roommates are calling an “iPad killer”) and discuss the future presidents of Russia and the U.S., among other things.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV


Five ‘Must Have’ iPad Apps for PR

Many of you shared and debated our previous posts about mobile apps for PR.  Since then, I upgraded the quiver to include a tablet–an iPad2–and we hope you do too.  The iPad is truly the “leanback” device so we’ll hedge this post by saying you can’t really stuff all your work into one.  With Apple shipping an estimated 44 million ‘Pads this year, it’s likely many more public relations pros will give them a try.

Here are the apps we like so far.  Stay tuned for more, and drop us an email to prnewser@gmail.com with your suggestions for the next batch.

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Apps and Games Will Be Popular with New iPad 2 Owners

Photo: AFP

The iPad 2 is sold out and, according to market research firm Piper Jaffray, which interviewed 236 iPad seekers in Minneapolis and NYC, 17 percent of people expect to use apps and play games on the devices. Only six percent plan to read on their device, a decline from 19 percent from the first iPad. Estimates are that about 500,000 of the new iPad were sold this weekend, up from the 300,000 of the first version.

A few more stats: 70 percent were new iPad purchasers and 47 percent bought the more expensive 3G model.

“We believe this shows Apple is expanding its base of iPad users, which is critical to maintaining its early lead in the growing tablet market,” Piper Jaffray’s Gene Munster told Fortune. More users means more opportunities for publicists to reach target audiences on tablets.

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IPad’s Glamour-ous Glue

Don Johnson aka 'Sonny Crockett'

For years we have watched TV wanting what Sonny Crockett wore or that jogging suit on Wisteria Lane. We did “The Rachel” and the Brandon Walsh.

But what if you could pause your DVR, click on that item of clothing Eva Longoria is wearing, and buy it. We’ve been dying to dress like our favorite TV stars for years. Glamour and iPad have taken the first step to do just that.

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