While a car featuring Apple-compatible features is nothing new, the Volkswagen iBeetle takes that integration to an entirely new level, working with your iPhone to allow both the car and the device to do things never before possible.

Because if there’s one thing drivers need, it’s more tech-related distractions!

Thanks to a docking station, drivers will be able to use their iPhone for navigation, hands-free calling, and listening to their favorite iTunes playlist. Also, a special Volkswagen app available through the App Store will include extra dashboard extensions and access to Spotify, social networks like Facebook, and the iPhone’s camera (so you can take a picture of the cliff you’re about to drive off while updating your Facebook status and rocking out to Justin Bieber).

The car even looks like an Apple product with its silvery color, sleek design, and chrome trim, so Mac enthusiasts who have always wanted to crawl inside their McBooks and live there will be able to make that dream a reality in the near future. The iBeetle will be abailable in two different models sometime in early 2014, and if you just can’t wait that long, you can pre-order the car in October 2013.

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Brands want us to think that we need their products to land that dream job, take that dream date home to bed or be that perfect parent to our children. Reality, of course, is much more complicated. Unlike the actors in commercials, not everyone in life has straight teeth, perfect hair or the driving ability to park an SUV atop a mesa.

Marketers, of course, believe that by selling us a varnished version of our tarnished real lives, the public will gladly hand over its money for a taste of the life exalted in the advertising. And that’s fine. This is how human beings have sold products to each other for centuries. This dynamic, however, may be changing. In many respects, the public is becoming more self-aware and self-accepting. The public wants models that look more like regular people and products that don’t specifically target stereotypes of men or women.

The public also wants brands to recognize our humanity, and that humanity includes our need to be old, vulnerable and far from perfect. Enter NFL star Tony Siragusa, the new face of Depend Guards and Shields—products aimed at men with bladder leakage problems. You heard that correctly, leakage. It’s not a word many advertising copywriters would circle and say, “Let’s leverage the power of this word.” continued…

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This issue is very relevant because, as the economy grows more global by the hour, every company that doesn’t sell artisanal pickles in Williamsburg, Brooklyn wants to build a strong reputation in China.

Here’s the backstory:

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Like meteorologists, we look at developing trends and prevailing conditions, combine that information with our knowledge of past behaviors and established algorithms, and make an educated guess as to how the weather—in our case the public—is going to act. PR is part art, part science.

So when a legendary and coveted brand like Apple makes any sort of decision, most of us assume it’s the right one. You can’t argue with success, and Apple has had more success than just about any brand on the planet. It is difficult not to become excited when Apple makes a major announcement, as it recently did in revealing that its long-awaited iWatch will debut in 2013.

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The new Girl Scout cookie app, unveiled last week, is available for both Apple iOS and Google Android smartphones. Not only does it introduce users to all 16 types of cookies, but this sweet little app helps tagalong junkies find the nearest cookie booth at which they can slake their chocolate/peanut butter lust. Savvy Scouts already used social media to break all sales records in 2012; we have a feeling this app will boost their numbers to even greater heights.

It’s not all about the cookies, though; lest your sugar coma cause you to forget that Girl Scouts aren’t just peddlers of crave-able baked goods in colorful boxes, the organization also hopes to use this app to spread awareness of the youth group’s larger mission.

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Kelsey is a speaker, entrepreneur, and Internet enthusiast. She’s a chief development officer for a diverse website portfolio, where she runs the content development strategy and execution for several websites.

Thinking on your feet is essential for any PR pro. For example, consider the NFL Super Bowl XLVII ads. When Oreo leveraged a current event the second it happened, it resulted in a free to low cost campaign that earned nearly 15,000 re-tweets and more than 20,000 Facebook likes.

The catch is, in order to be on top of these current events, sometimes you need to be plugged in. This quick line of communication and organization depends largely on people moving quickly with technology. Below you’ll find ten mobile apps that will help you become a PR champion on the go.

1. LogMeIn (iPhone) LogMeIn Ignition (Android)
Mainstream media stories don’t usually coincide with your 9-5 job–some big events will end up happening while you’re off the clock. This is why it’s important to be able to plug into your office computer even when you’re not behind your desk.

The LogMeIn app offers free remote access to your desktop so you can open files, check your email, run programs and stay productive from your mobile device or any computer over the Internet. The LogMeIn app has the same encryption used by online banks, so you don’t even have to worry about security issues.

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In case you haven’t seen Foodspotting, it’s a fairly inventive little app that allows users to search for, say, New York City’s best cheesecake (which isn’t at Junior’s, no matter how many people tell you otherwise) and displays other users’ shared photos of said cake. It’s a purely visual food community that’s about to get even bigger–and this means that the “playing with our food” debate won’t be over anytime soon, no matter what David Chang thinks.

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The public is understandably skeptical of such “sustainability” pledges, especially when made by notorious polluters like BP. It’s sort of like Apple promising to stop using child labor to build your iPhone or McDonald’s swearing by “certified sustainable fish” for its seafood McBites: how much of this is for real and how much of it is just another “greenwashing” corporate reputation stunt?

It’s one thing for a brand to release ads highlighting its environmental efforts but, as the Greenpeace Stop Greenwashing project tells us, most of these companies aren’t really all that interested in making their practices more sustainable–especially if they operate in the energy, automotive or forestry industries.

BP is a great example of a brand that just doesn’t have much credibility in the environmental sphere, no matter how many enthusiastic press releases its team writes. Puma, on the other hand, has begun publishing regular accounts of its supply chain’s influence on the environment, making clear that many of its practices have a serious impact and setting related goals that can be measured statistically.

So tell us: which brands do you trust on the sustainability front? While we’re at it, we have a couple more questions:

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Today we came across the story of a musician who nearly lost his six-string in transit and experienced two completely opposite reactions from the brands involved: Delta Airlines and Gibson Guitars. Can you guess who comes out looking better in this case?

Dave Schneider, who fronts a couple of bands we don’t think we’ve ever heard, always carried his 1965 Gibson (estimated value $10,000) onboard when flying because he didn’t trust others to handle it–and he was right to be worried. When Delta employees forced him to check it on a flight from Buffalo, New York to Detroit, he got paranoid and started filming with his iPhone as soon as the plane landed.

As you’ll see from this video, the guitar got stuck in an elevator at the airport, destroying the case and seriously damaging the instrument inside. Bad news.

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Our industry specializes in public sentiment, so when a video, or in this case a document, resonates widely with the population, we know there is a learning opportunity at hand. This particular story concerns “mommy blogger” Janell Burley Hofmann, her 13-year-old son Gregory and an iPhone.

Like many mothers with teenagers, Ms. Hoffman had to decide whether or not to give her son an iPhone this Christmas. She ultimately did, but the gift came with a contract she wrote herself and posted on her blog, defining the terms of use and delineating rules of conduct regarding said phone.

The list of 18 rules cover everything from where and when Gregory may use the phone to his responsibilities in case he should lose it due to bad behavior or stupidity. Hoffman was especially adamant that Gregory not let the phone come between himself and the real world around him–in other words, he is absolutely forbidden from using it to watch porn.

Ms. Hoffman’s post has received more than 21,000 Facebook likes and 1,247 tweets, not to mention intense coverage in the media, both print and online. What’s going on here?

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Is your Roomba vacuum about to sync with Siri and take you hostage? British scientists plan to find out.

Cambridge University researchers at the The Centre for the Study of Existential Risk (CSER) plan to determine whether technology could end up destroying human civilization by studying the existential threats posed by biotechnology, artificial life, nanotechnology and climate change. Think it’s all a joke? The scientists involved certainly seem pretty serious about it, saying that dismissing concerns of a potential robot uprising would be “dangerous.”

While the researchers admit that “the seriousness of these risks is difficult to assess”, they feel that uncertainty in and of itself is cause for concern, given what’s at stake. Creeped out yet? Here are a few more chilling quotes from a professor involved in the study:

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A New York Times report that will get a lot of design nerds excited notes the importance of the Monday departure of mobile software development leader and Steve Jobs loyalist Scott Forstall, who was dedicated to the company’s current “retro”, real-world visual style. A few widely maligned examples of that old-school aesthetic include this faux-leather “find my friends” app:

Don’t think any Apple fans will miss that one. A podcast app modeled after an old-timey tape machine won’t be a big loss either:

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No? Well, CEO Steve Ballmer wants to change all that, and he’s got a brilliant, semi-secret plan to do it—by making the company “cool” again. See those air quotes? Oh yeah, we’re totally (not) feeling it.

Ballmer’s recent letter to shareholders promises to deliver more products like the Xbox (which is actually pretty cool) and the Surface (which is an iPad with a kickstand) as well as the brand new MS Office and Windows 8, opening on PC screens near you later this month. Ballmer also plans to focus more on omnipresent cloud services, which will be key to any electronics company looking to compete in the market of the future—or the present, come to think of it.

By referring to “a new era”, Ballmer all but concedes that his company has fallen behind a certain fruit-themed competitor—a theory reinforced by Kurt Eichenwald’s Vanity Fair article about Microsoft’s “lost decade” which notes that the iPhone currently “brings in more revenue than the entirety of Microsoft”. The article focuses on bureaucracy inhibiting innovation—and, you know, we haven’t heard about too many ground-breaking products emerging from Microsoft in recent years. Have you?

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And yet, CEO Tim Cook felt the need to release an official statement to customers today in order to control the spread of bad publicity stemming from the awfulness that is Apple Maps.

We can’t imagine Cook enjoyed writing this little letter, and we wonder what finally led him to draft it: Was it Motorola’s viciously effective #iLost ad? Was it this hilarious tumblr page? We’re not sure, but we do admire Cook’s ability to acknowledge that his company made a completely terrible product!

Readers should note Cook’s unreservedly apologetic tone in writing that Apple “fell short on this commitment”. Unlike the other big “damage control” missive released this morning, Cook’s note includes the word “sorry”. A real-life apology! We just might be impressed!

Cook promises to get to work on improving the map app, and we’re sure that a few programmers have had anxiety attacks this week–but what will the CEO’s next move be?

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Since a jury found Samsung guilty of copying the technology used to create the iPhone and iPad in late August, sales of Samsung’s Galaxy S3 have taken a major leap–the model has even sold out in some locations. It would seem that smartphone and tablet users care less about the ethical questions raised by copyright infringement than the fact that Samsung makes toys that are virtually identical to Apple’s but cost significantly less!

In a telling and amusing blog post, Digithrive‘s chief technology officer Enrique Gutierrez recounts conversations he overheard in a coffee shop as customers read about the verdict in the paper. Some typical reactions:

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