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Posts Tagged ‘iPhone5’

It’s All About Her Because Siri Is Gonna Cut a Beyotch

her-movieIn theaters now is one of those artsy-fartsy movies by Spike Jonze (which means it’s all Oscar buzzy) simply called Her.

To summarize, Joaquin Phoenix is this ascetic hermit who lives as a writer by day and a miserable dude by night, eventually developing an unhealthy attachment to a certain “voice software” agent. According to the media, this phenomenon may soon become a regular thing. Who knows: are voice software and phone sex really so far apart?

Yes, Joaquin falls in love with … her. 

Cute, right? I mean, people ask Siri all sorts of randy questions, so naturally, some homer living in his mom’s garage was going to mistake a talking phone for a high-tech blow-up date.

Apparently someone at Apple is one sick, twisted and “oh, so, I’m-feeling-you-my-brother-or-sister” cool dude. Siri “herself” rolls her neck, snaps her fingers, tears out her weave and gets ready to get to scratch when you ask her about Her.

Watch the video and then try it with your own phone. G’head, try. I double dog dare you.

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The iPhone 5 and the Horrible Power of Hype

Excitement is what makes life worth living–you know, the kind of joy that you experience when falling in love, having your first child…and getting your grubby little hands on Apple’s iPhone5.

Of course you’ve heard that Apple debuted the latest version of the iPhone this week amid a global carnival of hype. Hype is a very powerful tool in PR strategies; in fact, hype is so formidable that it can make intelligent, normal people delude themselves into believing in a reality that doesn’t exist.

Jimmy Kimmel proved this point by asking pedestrians to evaluate the new iPhone 5 and then handing them an iPhone 4S. Watch the video–It’s hilarious.

To PR professionals, however, this video is a chilling reminder of how desperately consumers want to be part of the Apple experience; to be part of the “cool club.” It’s exciting: the anticipation; the rumors; the art of the tease. We’re going to love the new iPhone, we promise–just give it to us. Now. Read more

Oh Hey, Did You Hear There’s a New iPhone?

We managed to miss most of the up-to-the-minute reporting about today’s totally awesome Foo Fighters concert because we were busy, you know, doing our jobs. But we just caught up on the news, and we are shocked to learn that Apple unveiled the new iPhone5 today as well—what a coincidence! We wondered why no one had been responding to our “I’m so hungry” status updates this afternoon!

Confession: we only learned of this earth-shattering event via our daily Fab.com promo email when we saw the headline “iPhone 5 Accessories – Designed By You, Only on Fab, By Quirky.” Come on–that line is both confusing and exciting, right?

We’re currently staring at our sad iPhone4 and trying to figure out how the new model is different, because we can be a little slow. We know that the 5 is slightly slimmer, that it takes “panoramic photos” (sorry Instagram), and that the screen is a little bigger. And of course the LTE wi-fi means faster Internet access everywhere, so we can download the new issue of The New Yorker while we’re in the shower and let it sit there unread without feeling guilty about wasting paper.

OK, so what does everyone think of the new model? Do its new features satisfy customers’ desires? Does the battery last longer than twelve hours now? (Apparently so!)

And, of course, the only question that matters: Can Apple continue to make Jobs-sized leaps into the future under the leadership of Tim Cook? Did the company make Steve proud today?