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Posts Tagged ‘IPO’

Twitter Proves It Is Not a Monochromatic Medium

Pew Research

Now that Twitter is public and wants to take its IPO out for a spin, the social media/microblog giant is looking for novel ways to promote its stock. So, the Twitter employed twits to do some research and found out diversity does’t just represent ‘Merica … it sells itself too!

The graph above was supplied by Pew Research and the Wall Street Journal to shed some light on its users that are more diverse than the uber social media icons. This new diverse appeal isn’t an accident: in November, Twitter hired Nuria Santamaria as multicultural strategist, and the cutesy  chirp-chirp is feeling her influence in more ways than one. 

Ms. Santamaria says advertisers want to know more about racial and ethnic minorities on Twitter, from basic numbers to the languages in which they tweet. Last month, Twitter began showing ad agencies data from a coming report saying that Hispanics tweet more often than other users and activity among them rises when the conversation is about technology.

So, if that makes you want to buy stock, enjoy. And if you, like the rest of us, don’t understand the stock market, then you’ve probably moved on to a story about Justin Bieber. So enjoy that too.

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Facebook Needs PR Advice Now More Than Ever

Maybe you’ve heard: The once-heralded Facebook IPO is in trouble and losing value by the minute. PR experts live for big, challenging cases like this one–after suffering through an economic collapse caused by over-inflated home values and bundled stocks, the public understands the pain that comes when a financial stake doesn’t live up to the hype (even if it that stake happens to double as their favorite weekday time-waster). In other words, Facebook’s money woes garner little sympathy from Main Street. There is no victim card in this game.

Today, the public loathes overvalued anything. The fact that Mark Zuckerberg is a young, idealistic and ridiculously wealthy CEO who wears the same clothes to work that we wear to rake leaves ensures that Facebook’s negative PR arc will inspire a certain Schadenfreude. You probably even have a few outraged friends who claim to be completely “over” the Facebook phenomena–especially if they take personal offense at the new compulsory timeline format. (For the record, we think your friends are full of it.) Read more