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Posts Tagged ‘Irena Briganti’

Fox PR Team Plays Auto-Reply Tag with The Washington Post

#NotImpressedHere’s how much we care

This story isn’t particularly revealing, but it is amusing, so here goes

WaPo writer Erik Wemple tried to email Irena Briganti, SVP of media relations at Fox News, with an interview request.

Wemple immediately received an auto-reply instructing him to contact Dana Klinghoffer or Carly Shanahan, two other top names on the Fox PR team. He proceeded to email Klinghoffer, whose auto-reply told him to email Shanahan. Her auto-reply then recommended emailing….wait for it…Klinghoffer.

Oh haha, we get it: you don’t want anyone associated with your operation to talk to Erik Wemple.

All we’re saying is that there are other, more traditional ways to deny media requests. And Fox is all about maintaining traditions, right?

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Journos Report on Their Relationships With Fox News PR

Jim Romenesko has spoken with a press pool full of journalists who report on the craziness of dealing with the Fox News PR department. More specifically, dealing with the shadowy figure that is Irena Briganti, the Fox News and Fox Business SVP of media relations.

Much like Nikki Finke, photos of Briganti are hard to come by, Romenesko writes. But her presence is certainly felt if you’re ever trying to do a story about Fox or interview one of its journalists. Reporters tell tales of blacklists and being “iced”; of insults and transgressions that happened when they weren’t looking.

Not all of the criticism is negative. And, on a certain level, reporters seem to realize that working with the Fox PR team is like working with any other — publicists are advocating for their clients and you shouldn’t expect otherwise. But the tales these reporters tell fly in the face of the common PR goal of building strong relationships with journalists.

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