Jim Romenesko has spoken with a press pool full of journalists who report on the craziness of dealing with the Fox News PR department. More specifically, dealing with the shadowy figure that is Irena Briganti, the Fox News and Fox Business SVP of media relations.
Much like Nikki Finke, photos of Briganti are hard to come by, Romenesko writes. But her presence is certainly felt if you’re ever trying to do a story about Fox or interview one of its journalists. Reporters tell tales of blacklists and being “iced”; of insults and transgressions that happened when they weren’t looking.
Not all of the criticism is negative. And, on a certain level, reporters seem to realize that working with the Fox PR team is like working with any other — publicists are advocating for their clients and you shouldn’t expect otherwise. But the tales these reporters tell fly in the face of the common PR goal of building strong relationships with journalists.