TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Isaiah Mustafa’

Old Spice Scores Again With Mustafa/Fabio ‘Hunk Off’

YouTube Trends says the Old Spice face-off between Isaiah Mustafa and Fabio, dubbed “Mano a Mano In El Baño,” collected 22 million views. “The Man Your Man Can Smell Like” video and the July 2010 campaign called “Questions” got millions more, but still.

And, in case you missed it (we did surprisingly), Mustafa won.

The campaign gets kudos from Mashable and Gary Vaynerchuk on Entrepreneur for giving Mustafa’s campaign additional legs and using Fabio’s ability to tap into people’s memories of advertising past. But Vaynerchuk also says that Old Spice missed an opportunity for further engagement. And Ad Age wonders if there was a point to this exercise at all.

We, and many others, were worried that Mustafa might be going away. But now that he’s sticking around, we’re curious about what more he can possibly do with his shirtless Man-Man persona. Maybe when you’re a buff shirtless Man-Man the possibilities are endless.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

So Old Spice Hasn’t Lost Its Mind

Last week, we thought Old Spice had gone crazy. Turns out they’ve gone crazy like a fox.

While we were lamenting the possible loss of Isaiah Mustafa, Old Spice and its ad firm Wieden & Kennedy have decided to kick its publicity up a notch by pitting its successful spokesperson against Fabio, who also has had a lot of success as a spokesperson.

Rather than letting its old marketing gimmick go stale, the brand has added a new element – a duel– to keep its marketing fresh and in the news. Kind of brilliant.

Read more

Has Old Spice Lost Its Mind?

New Old Spice commercials have turned up on their own YouTube channel, but instead of featuring our fresh-smelling hunk Isaiah Mustafa talking manliness to us with all that bass, these things star hunk of the olden days Fabio just saying stuff that no one cares about. Nooooooo!

SheKnows.com notes that these videos aren’t feeling the love on YouTube. P&G says it’s not replacing Mustafa. Maybe Isaiah is busy with his new film career, and the company is testing the waters with other spokesmen.

Does the magic have to end? Who else will women look at after they look at their man? Nooooooooo!

Old Spice Man Wants to Be Luke Cage, Superhero

Isaiah Mustafa doesn’t want to be known as the Old spice guy forever. He’d also like to be known as Luke Cage, the Marvel Comics superhero from Harlem!

A film version of the story is in the works and Mustafa has made it clear he wants to be in it. He filmed the video above to show what he can do. We believe it. But he’s got some stiff competition; Jamie Foxx and Idris Elba (Stringer Bell!) are also said to be in the running.

[via Moviefone]

When Should Your Brand Get a New Mascot?

McDonald’s CEO Jim Skinner took a stand on behalf of Ronald McDonald at last week’s annual shareholders meeting in the face of criticism that the clown mascot promotes unhealthy eating habits and childhood obesity.

“Ronald McDonald is an ambassador for McDonald’s, and he is an ambassador for good,” Skinner said. “He does not advertise unhealthy food to children.”

Still, people continue to take issue with the mascot, wondering whether Ronald should be retired. Today, food website Epicurious asks whether there should be a change.

Recently, we’ve watched Aflac turn their search for a new voice for its duck mascot into a news story. Old Navy finally bid adieu to its spokes-mannequins in recent months. Capital One has added Alec Baldwin to its commercials, so could the Vikings be soon making an exit? And Old Spice has toyed with the idea of an ad without man mascot Isaiah Mustafa.

So when is it time for a new face?

Read more

New Old Spice Ad, But No Isaiah Mustafa

There’s a new Old Spice ad featuring a man in a suit who gets half-eaten by an alligator. This is not the shirtless, diamond-bearing Old Spice man Isaiah Mustafa that we’ve grown to love! Mashable says it’s unclear whether this means Mustafa won’t be returning to the role. P&G, say it ain’t so! What do you think folks?

Expedia and WE Exchange Love Notes, Rickroll Via Post-Its

A cute story to kick start you back into the work week:

Waggener Edstrom’s Bellevue, WA office neighbors Expedia, which is also a client for some internal work. The folks at WE can see Expedia activity happening in their offices across the way and decided to try to wave them down. When that failed, they made a smiley face in the window out of Post-Its.

Read more

The New Old Spice Trailer for the Upcoming Old Spice Ads

More promo gold from our favorite Old Spice Man Isaiah Mustafa, who’s dressed to the nines in nothing but a towel to let us know that more Old Spice ads are coming. Thank you Old Spice.

Read more

No More Drama for P&G

In a Bloomberg story, P&G is talking up some big numbers resulting from the Old Spice/Isaiah Mustafa “Smell Like a Man Man” campaign:

— Number of impressions (people who saw, read, or heard about commercials): 1.8 billion.
— Number of YouTube views for Old Spice and related videos: 140 million and counting.
— Increase in Twitter followers for Old Spice: 2,700 percent.

With increasing activity on social media, P&G has big plans for Twitter, Facebook, and YouTube. But ratings for soap operas continue to decline, and the company has ended its 77-year sponsorship in the daytime dramas. The last P&G soap opera, As the World Turns, ended in September. It was P&G’s sponsorship that led to the term “soap opera.”

Read more

Burson Digital MD Gets It Wrong on Old Spice Campaign

It’s apparent that things move a lot quicker in the media these days, but according to one PR executive, things should move equally as fast when tying a social media campaign to direct sales.

In a blog post, B.L. Ochman, managing director of emerging media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, said the recent YouTube update to the Old Spice “The Man Your Man Could Smell Like” campaign “reeks,” because “it has no follow-up” and hasn’t driven sales.

“…you can’t eat, or pay bills with awareness. You gotta sell product,” she wrote. As many have pointed out to PRNewser, here are a few areas where Ochman is wrong.

Read more