The Cannes Lions is open for entries and the deadline for submissions in the PR category is March 9. There are also new categories that PR agencies might be interested in trying out for. PR winners will be announced Monday, June 18. The festival will take place June 17 through the 23.
Hopefully PR entrants will fare a little better this year. In 2011, there was some static over the selection of an ad agency as the PR category winner. At the time, Porter Novelli‘s Israel Mirsky told us the the PR industry was still learning how to pull together a winning submission. Last year’s PR Lions Jury president and Fleishman-Hillard CEO Dave Senay is here to help with the video above outlining what it takes to win. Take notes folks.