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Posts Tagged ‘Israel Mirsky’

Deadlines, Tips for Winning the Cannes Lions

The Cannes Lions is open for entries and the deadline for submissions in the PR category is March 9. There are also new categories that PR agencies might be interested in trying out for. PR winners will be announced Monday, June 18. The festival will take place June 17 through the 23.

Hopefully PR entrants will fare a little better this year. In 2011, there was some static over the selection of an ad agency as the PR category winner. At the time, Porter Novelli‘s Israel Mirsky told us the the PR industry was still learning how to pull together a winning submission. Last year’s PR Lions Jury president and Fleishman-Hillard CEO Dave Senay is here to help with the video above outlining what it takes to win. Take notes folks.

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Will 2012 Be a Big Year for PR at the Cannes Lions?

Clemenger BBDO Melbourne, an ad agency, took the top PR prize this year with a campaign for National Australia Bank.

The 2011 Cannes Lions wrapped up this weekend and it looks like the PR industry has a lot of work to do to improve its showing in the years to come.

Israel Mirsky, Porter Novelli‘s EVP of emerging media and technology, told us previously that he thought the PR firms are still learning how to present themselves at these awards. Others share that opinion.

“For the third straight year in a row, the PR industry is still failing to represent itself as strongly as it should in its own category,” Renee Wilson, president of the northeast region for MSLGroup told Ad Age in an interview.

But it’s not just presenting the entries that require improvement. Some are saying that the resources required to enter are also an issue.

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‘Predictive Analytics,’ How to Win the PR Award, and Partying at Cannes

Calling the Cannes Lions 2011 event both “a networking opportunity and a learning opportunity,” Israel Mirsky, Porter Novelli‘s EVP of emerging media and technology, spoke with us direct from France today about the learning sessions and other events happening in addition to the big awards announcements. He has been blogging about the goings-on at Cannes along with his colleagues, who are in town to work with clients, like Mofilm, who are participating in the event.

“During the day, sessions are extremely well-attended,” he told us. “But as soon as the lights go down people are in the streets until 5:30 in the morning.” That sounds about right.

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How to Get a Job in Social Media: Porter Novelli

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We’ve noticed that in the advertising and public relations industries, agencies are increasingly on the lookout for professionals experienced in social media. We can argue the merit of who has social media expertise and who doesn’t later. For now we want to know: what are agencies and their clients looking for in this burgeoning field?

Over the next few days PRNewser and AgencySpy will run interviews with major agencies seeking social media hires. These are not exhaustive interviews, just 10 quick questions aimed at peeling the lid back. Hopefully the questions we asked will help you guide your career path, if social media is part of it. Today, an interview with Scott Grubin, chief talent officer at Porter Novelli.

PRNewser: What are the core skills of the social media staffer?

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